Jewelry PR Division

If you are going to a party or out on the town to ring in the New Year, of course you want to shine. To show how to add that sizzle to your outfit like the stars do, Dawn Yanek, editor-at-large at Life & Style Weekly magazine visited The CBS Early Show.

Here are some of her ideas and some of the products that were used to illustrate them on the show:


Glittery drops:

• Bakers, $14, Bakers stores nationwide
• Express, $22.50, Express stores nationwide. For help finding an Express store, click here.
• Aqua, $28, Bloomingdales stores nationwide, or try Bloomingdales.com
• 14K white gold diamond earrings (2.02 carats), Endless Diamond Collection, $2,544 at Macy's, Zales and several independent jewelers nationwide.

Are you ready for January's jewelry season in Manhattan. We kick off 2007 with numerous jewelry shows. As always suggested wear comfortable shoes and bring a power bar!

From all of us at Pierce Mattie PR (Jewelry Division) good luck this week!

7 - 9 AccessoriesTheShow
Jacob Javits Convention Center
New York, NY; 203-853-6015
www.accessoriestheshow.com

7 - 9 Fashion Avenue Market Expo/FAME
Jacob Javits Convention Center
New York, NY; 877-904-FAME
www.fameshows.com

7 - 9 Moda Manhattan
Jacob Javits Convention Center
New York, NY; 203-853-6015
www.modamanhattan.com

7 - 9 Accessorie Circuit Show
Piers on the Hudson
12th Avenue and 55th Street
New York, NY; 212-759-8055
www.enkshows.com

8 - 12 New York Accessories Market Week
Individual Showrooms
New York, NY; 212-947-3424
www.accessoryweb.com

An ad campaign launched this week is asking jewelers to boycott gold from a proposed open pit mine that many Alaska Natives fear will ruin their way of life.

The campaign in National Jeweler, an industry newspaper, is designed to educate jewelers about the Pebble Mine project in the Bristol Bay watershed, home to the largest sockeye salmon fishery in the world.

"Our biggest concern is what will the future generations have?" said Bobby Andrew, spokesman for Nunamta Aulukestai, an association of eight Alaska Native village corporations in Bristol Bay. "This type of massive industrialization at the heart of Bristol Bay will forever harm the abundant fish and wildlife resources that sustain this region."

Earthworks, a Washington D.C.-based environmental group, is paying between $10,000 and $20,000 to place the ad in the January, February and March issues of National Jeweler.

"We need your help. Bristol Bay is the wrong place for a gold mine. No responsible jeweler would knowingly buy gold mined there," the ad says. "Your support will let customers know that you care about preserving your company's glowing reputation."

Blood Diamond, the movie starring Leonardo DiCaprio with several Academy Award nominations today, is based on the violent civil war in the 1990’s in Sierra Leone in which the Revolutionary United Front (RUF) rebels attempted to overthrow the government, and an illicit diamond trade was used to fund the war effort. The movie has brought attention to the diamond trade and many times what is involved in mining diamonds that are the most sought-after gem in the world.

So it’s no surprise that there are laboratories out there, such as Apollo Diamonds and Gemesis, that are perfecting on creating real diamonds in a lab setting. Not your typical chemically produced Cubic Zirconia, but diamonds created through a process involving real diamond seeds that come together under pressure to create a diamond that matches or exceeds a mined diamond in quality and brilliance. Same natural diamond, only it takes 2 weeks to produce one in a lab setting versus billions of years in the earth. Obviously it is also much safer to create than the risks involved in mining and what it does to our environment.

Creating and mimicking what is real is nothing new. It’s in how man-made products are taking its toll on the industries that produce the real deal. Cultured Pearls are almost indistinguishable to the naked eye compared to its natural counterpart. Fake fur, really well produced pieces, can often be mistaken for the real thing. While the industry that brings you the real products is beginning to feel its effects, it tries to counteract the new demand for man made quality copies by stressing the importance and value on their non-synthetic product.

Dawn Yanek, editor-at-large, Life & Style magazine visited The CBS Early Show on December 31 to chat with anchor Tracy Smith about her favorite picks for dressing like a star to ring in the New Year. Both Smith and Yanek selected jewelry from Endless Diamonds� to wear on-air as the must-have holiday splurge. Smith and Yanek shared ideas for shining accessories to wear to holiday soirees, and the Endless Diamonds pieces were the favorites to ensure plenty of Hollywood glitz and glam.

“Endless Diamonds allows every woman to feel like a star,” said Louis Price, president, Endless Diamonds by Fantasy Diamond Corporation. “The collection’s patented setting technique features multiple diamonds in an invisible setting process, thereby producing more sparkle than a solitaire stone of comparable weight. The overall effect is absolutely breathtaking.”

All Endless Diamonds designs feature carefully selected diamonds of matched quality, and utilize its exclusive, patented Touch Setting� technique. This technique features diamonds “embracing” other diamonds which produces an endless, uninterrupted flow between stones to create a seamless appearance. The Touch Setting gives an appearance that is three to five times larger than a single stone at a comparable weight.

The Endless Diamonds collection includes an extensive selection of pendants, earrings, and rings, as well as bridal designs. Styles range from classic looks to inventive, fashion forward designs. Almost every design is available in white, yellow, or two-toned gold.