There is no industry that appreciates an ugly duckling story more than fashion. In a business that banks on miraculous outward transformations for the "inwardly" beautiful nothing is better than a good makeover story. ABC is counting on just this type of appeal with their new show Ugly Betty.

In the superficial world of high fashion, image is everything. Styles come and go, and the only constants are the superthin beauties who wear them. How can an ordinary girl – a slightly plump plain-Jane from Queens – possibly fit in?

And of course the last time fashion magazines were used as a backdrop for this premise in The Devil Wears Prada there were plenty of cool product-tie ins to help all of the plain Janes watching feel like they were part of the miracle of fashion makeovers. The Hobo bag designed by stylist Patricia Field that was sported by Andrea Saches sold out within days.

For jewelry fanatics Ugly Betty offers a similar promise of cool by association with the big "B" necklace worn by Betty Saurez

You can buy it at the clever Enlightenment Through Shopping and feel just a little bit closer to makeover nirvana yourself.