Fitness PR Division

From PRWeb: Today, SPORTSMITH, the nation’s largest supplier of fitness equipment parts and personal training products, announced the addition of Rubber Coated Kettlebells to their product line up for the 2007 spring fitness season. Kettlebells and Kettlebell Training have a long and rich international history beginning in Russia. In the early 1900’s Kettlebells became the training tool of choice for early bodybuilders and strongmen. Now Kettlebell competitions are becoming a major sport throughout the world as the popularity of Kettlebells and Kettlebell Training increases.

SPORTSMITH Kettlebells are the ultimate tool for all-around fitness and cross-training benefits. Kettlebell workouts increase strength, endurance, agility and balance, challenging both the muscular and cardiovascular system with dynamic, total body movements.

"Our goal is to help the health and fitness industries grow and retain their customers by continually looking for the products that help health and fitness clubs grow and retain their customer base by stocking the latest products health and fitness club members need to reach their fitness goals.” Brad Schupp, SPORTSMITH President.

SPORTSMITH Kettlebells are encased in a solid rubber coating to help improve the users grip and help protect fitness facility floors. The kettlebells are extremely durable and available in weights of 8kg/17.6lb, 12kg/26.4lb, 16kg/35.2lb, 20kg/44lb, 24kg/52.8lb, 28kg/61.6lb, 32kg/70.4lb and 40kg/88lb. Traditional non rubber coated Russian Kettlebells are known for ruff ridges on the under side of the grip, resulting in the users hand becoming ruff or callused.

The SPORTSMITH kettlebells are available for order now via the SPORTSMITH website. Visit www.sportsmith.net for more information.

When you think of running, do you envision pushing your body to the limit of exhaustion or even that Boston Marathon winner who is basically crawling across the finish line? Whatever happened to running just as a relaxing way to exercise? Reebok has decided to try to bring back the fun to running with their new Run Easy campaign.

Run Easy is about reminding us that running doesn’t have to be a competitive sport. There was a time when it was deemed exercise that was open to anyone; from running solo on the beach to an enjoyment of social time with a running buddy, running was easy at one point and not something that you had to be competitive at.

One of the Reebok Run Easy ad campaigns states: Run + Puke + Run = Crazy. A little over the top, a little gross when you think about it, but isn’t that the point? Running shouldn’t have to be exercise to push us to our limits, and honestly, it really doesn’t need to be involved in the “No pain no gain” theory of fitness. Running should be fitness that is open to people of all athletic abilities.

This polar opposite approach to the fitness gear industry involves many well known athletes such as Allen Iverson, Vince Young, Chad Johnson and Nicole Vaidisova, among many others.

The main question Reebok asks consumers is, “What are you just doing?” which is obviously a stab and/or take on Nike’s “Just Do It” motto. The campaign began this week with Reebok’s launch of the website GoRunEasy.com and will begin with digital advertising and print ads in select major cities, by the end of the month we will see the commercials beginning to air.

So will it work? Tell us what you think in the comments.

Each time that I am pregnant, my husband mysteriously develops Shingles. It’s something that no one can quite understand and has baffled us each time, as it is very rare to develop Shingles more than once in your lifetime. Shingles is a painful skin rash, most often only surfacing on one half of your body, and occurs in people who have had the chicken pox. Although I don’t plan on having any more children (4 is enough thank you), I found interest in a new study that has surfaced that indicates the possibility that tai chi may help in warding off Shingles.

The study was geared at those 50 years and older since Shingles is usually most common in this age demographic (although my husband is an exception since he began developing it at age 35). Tai chi is a low impact exercise that anyone can participate in at any age. To do tai chi, you perform a defined series of postures or movements in a slow, graceful manner. Each movement or posture flows into the next without pausing. Many see tai chi as a way to tackle many physical and mental conditions such as stress, reducing high blood pressure, increasing stamina, and muscle strengthening and definition.

This recent study was done by UCLA and involved 112 healthy adults, ages 59 to 86, who have had previous cases of chickenpox. The study was split into two groups with one group taking tai chi classes three times a week for three months and the second group attending health education classes where they were taught good diet habits and stress management. Both groups were vaccinated against chicken pox.

After 6 months, the tai chi group showed nearly twice the level of immunity than did the health education group and the study found that tai chi paired with vaccination showed a 40% increase in immunity against Shingles. It is definitely interesting to say the least and something that should promote further study regarding tai chi’s affects on physical and mental health.

If you love the relaxation that a cruise can bring, but also love fitness, Carnival Cruise lines has another great annual cruise put together for this year's fitness Mind/Body Cruise.

Via PR Newswire MIAMI (April, 2007) - Carnival Cruise Lines, Shape and Men's Fitness magazine have partnered to sponsor the fourth annual "Mind/Body Cruise" to be held aboard the Carnival Conquest, December 2- 9, 2007. The seven-day cruise aboard the 2,974-passenger "Fun Ship" will operate round-trip from Galveston, Texas, and call at Montego Bay, Grand Cayman and Cozumel, and offer guests a rejuvenating experience through a variety of fitness, nutritional, and wellness classes and seminars.

In addition to fitness and relaxation classes that include an energetic aerobic workout to the sound of live drums or a daily sunset meditation session on the ship's Lido Deck, the "Mind/Body Cruise" offers interesting and informative cooking demonstrations and nutritional workshops, all hosted by renowned personal trainers, and nutrition and health experts.

"We are excited to team up with Shape and Men's Fitness magazine for the fourth 'Mind/Body Cruise' which provides guests the opportunity to experience creative fitness classes and learn about new and different ways to improve their fitness levels, all in a fun relaxing environment," said Bob Dickinson, Carnival president and CEO.

"It's easy to understand why consumers today would want a vacation that allows them to feel good while having a good time," said John Balen, Promotion Director for Shape and Men's Fitness. "We are thrilled to partner with Carnival once again to continue to provide this unique health and wellness program that brings the magazine pages to life."

Classes and other programming for the "Mind/Body Cruise" will be conducted by leading experts who will also be on hand for personal, one-on-one consultations and Q&A sessions. Participating experts include:

Jacqui Stafford- Recognized as a leading authority on beauty, style and fashion, Stafford is an executive director at Shape magazine where she writes a monthly fashion column and has made countless TV appearances on such shows as NBC's "Today" show, ABC's "The View" and "The Tyra Banks Show."

Teri Hanson- a personal trainer and group fitness instructor for more than 20 years, Hanson is assistant fitness editor for Weider Publications, contributing to such magazines as "Shape," "Natural Health" and "Fit Pregnancy." She is also the star of Shape's soon-to-be released Yoga DVD "Long Lean and Strong."

Jon Giswold- is best known for his work in the country's most prominent fitness clubs. He currently teaches group exercise classes at Reebok/Sports Club New York and other locations.

Jeffrey Scott- A Reebok University global master trainer and an international fitness presenter, Scott is known for his creative choreography and a strong athletic influence. He has starred in more than 20 fitness videos and has made numerous television appearances including NBC's "Today" show.

Kent and Maria Burden- Authors of the award-winning book, "Yin Yang Fitness: The Whole Package of Health" and creators of a series of mind and body DVDs, the Burdens have made numerous appearances on television programs both in the U.S. and U.K.

Misty Tripoli- Tripoli is a Nike Elite Instructor and one of the world's most innovative and engaging fitness instructors, dance choreographers and personal trainers. She is known for her revolutionary and energetic fitness classes, and has been featured in several fitness magazines and television programs.

Jim Stoppani, Ph.D. - Stoppani received his doctorate in exercise physiology from the University of Connecticut. He currently serves as senior science editor for Muscle & Fitness, Muscle & Fitness Hers and Flex magazine.

Carnival is currently accepting reservations for the upcoming "Mind/Body Cruise" aboard Carnival Conquest. Prices begin at $659 per person based on double occupancy and include all "Mind/Body Cruise" activities.

Participants must reference fare code CSSH when making the reservation.

For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com