Fitness PR Division

One of the long standing debates in fashion modeling is the health of the extremely slim girls that walk the catwalks the world over.

Spain made headlines recently when it banned models deemed underweight according to Body Mass Index or BMI calculations.

Organizers say they want to project an image of beauty and health, rather than a waif-like, or heroin chic look.

Widely regarded as a publicity stunt for an otherwise overlooked Fashion Week, the move sparked much debate in the Fashion World as models and designers alike defended the slim looks saying that models are naturally built tall and slim and it did not reflect poor eating habits or more serious eating disorders such as anorexia or bulimia.

Adding a completely new perspective to the issue is designer John Paul Gaultier who this week sent a "plus sized" model down his runway.

What the designer is trying to add to the debate with this gesture no one is quite sure but as much as anorexia is a disease so is obesity. Healthy eating habits are based on moderation and going to either extreme, be it underweight or overweight, does not represent a fit person. Making a fashion statement with weight might seem like a good idea to designers who espouse heroin chic or plus size models but health should always come before fashion.

Italian researchers have come up with a novel way for cardiac rehabilitation patients to exercise their damaged hearts without having to squeeze into spandex or gyrate in a gym: waltzing. The dance proved to be just as effective as bicycle and treadmill training for improving exercise capacity in a study of 110 heart failure patients. Dancers also reported slightly more improvement in sleep, mood, and the ability to do hobbies, do housework and have sex than the others.

"This may be a more effective way of getting people to exercise, and may be more fun than running on a treadmill," said Dr. Robert Bonow, cardiology chief at Northwestern University School of Medicine. "Maybe we should try that here. I'm not sure we can get Americans to waltz, but they can certainly dance." Exercise is crucial after people suffer heart problems, but getting people to stick with it is tough. As many as 70 percent drop out of traditional programs, said Dr. Romualdo Belardinelli, director of cardiac rehabilitation at Lancisi Heart Institute in Ancona, Italy.

When you think of running, do you envision pushing your body to the limit of exhaustion or even that Boston Marathon winner who is basically crawling across the finish line? Whatever happened to running just as a relaxing way to exercise? Reebok has decided to try to bring back the fun to running with their new Run Easy campaign.

Run Easy is about reminding us that running doesn’t have to be a competitive sport. There was a time when it was deemed exercise that was open to anyone; from running solo on the beach to an enjoyment of social time with a running buddy, running was easy at one point and not something that you had to be competitive at.

One of the Reebok Run Easy ad campaigns states: Run + Puke + Run = Crazy. A little over the top, a little gross when you think about it, but isn’t that the point? Running shouldn’t have to be exercise to push us to our limits, and honestly, it really doesn’t need to be involved in the “No pain no gain” theory of fitness. Running should be fitness that is open to people of all athletic abilities.

This polar opposite approach to the fitness gear industry involves many well known athletes such as Allen Iverson, Vince Young, Chad Johnson and Nicole Vaidisova, among many others.

The main question Reebok asks consumers is, “What are you just doing?” which is obviously a stab and/or take on Nike’s “Just Do It” motto. The campaign began this week with Reebok’s launch of the website GoRunEasy.com and will begin with digital advertising and print ads in select major cities, by the end of the month we will see the commercials beginning to air.

So will it work? Tell us what you think in the comments.

If you love the relaxation that a cruise can bring, but also love fitness, Carnival Cruise lines has another great annual cruise put together for this year's fitness Mind/Body Cruise.

Via PR Newswire MIAMI (April, 2007) - Carnival Cruise Lines, Shape and Men's Fitness magazine have partnered to sponsor the fourth annual "Mind/Body Cruise" to be held aboard the Carnival Conquest, December 2- 9, 2007. The seven-day cruise aboard the 2,974-passenger "Fun Ship" will operate round-trip from Galveston, Texas, and call at Montego Bay, Grand Cayman and Cozumel, and offer guests a rejuvenating experience through a variety of fitness, nutritional, and wellness classes and seminars.

In addition to fitness and relaxation classes that include an energetic aerobic workout to the sound of live drums or a daily sunset meditation session on the ship's Lido Deck, the "Mind/Body Cruise" offers interesting and informative cooking demonstrations and nutritional workshops, all hosted by renowned personal trainers, and nutrition and health experts.

"We are excited to team up with Shape and Men's Fitness magazine for the fourth 'Mind/Body Cruise' which provides guests the opportunity to experience creative fitness classes and learn about new and different ways to improve their fitness levels, all in a fun relaxing environment," said Bob Dickinson, Carnival president and CEO.

"It's easy to understand why consumers today would want a vacation that allows them to feel good while having a good time," said John Balen, Promotion Director for Shape and Men's Fitness. "We are thrilled to partner with Carnival once again to continue to provide this unique health and wellness program that brings the magazine pages to life."

Classes and other programming for the "Mind/Body Cruise" will be conducted by leading experts who will also be on hand for personal, one-on-one consultations and Q&A sessions. Participating experts include:

Jacqui Stafford- Recognized as a leading authority on beauty, style and fashion, Stafford is an executive director at Shape magazine where she writes a monthly fashion column and has made countless TV appearances on such shows as NBC's "Today" show, ABC's "The View" and "The Tyra Banks Show."

Teri Hanson- a personal trainer and group fitness instructor for more than 20 years, Hanson is assistant fitness editor for Weider Publications, contributing to such magazines as "Shape," "Natural Health" and "Fit Pregnancy." She is also the star of Shape's soon-to-be released Yoga DVD "Long Lean and Strong."

Jon Giswold- is best known for his work in the country's most prominent fitness clubs. He currently teaches group exercise classes at Reebok/Sports Club New York and other locations.

Jeffrey Scott- A Reebok University global master trainer and an international fitness presenter, Scott is known for his creative choreography and a strong athletic influence. He has starred in more than 20 fitness videos and has made numerous television appearances including NBC's "Today" show.

Kent and Maria Burden- Authors of the award-winning book, "Yin Yang Fitness: The Whole Package of Health" and creators of a series of mind and body DVDs, the Burdens have made numerous appearances on television programs both in the U.S. and U.K.

Misty Tripoli- Tripoli is a Nike Elite Instructor and one of the world's most innovative and engaging fitness instructors, dance choreographers and personal trainers. She is known for her revolutionary and energetic fitness classes, and has been featured in several fitness magazines and television programs.

Jim Stoppani, Ph.D. - Stoppani received his doctorate in exercise physiology from the University of Connecticut. He currently serves as senior science editor for Muscle & Fitness, Muscle & Fitness Hers and Flex magazine.

Carnival is currently accepting reservations for the upcoming "Mind/Body Cruise" aboard Carnival Conquest. Prices begin at $659 per person based on double occupancy and include all "Mind/Body Cruise" activities.

Participants must reference fare code CSSH when making the reservation.

For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com