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August 31, 2006

Haute Couture, Couture and Toiles...What Makes It "Haute"?

What is Haute Couture? Is it the same as Couture? Check out Fashion-Era.com and Pauline Weston Thomas will give you a quick little lesson on what makes couture "Haute".

Haute Couture is a French phrase for high fashion. Couture means dressmaking, sewing, or needlework and haute means elegant or high, so the two combined imply excellent artistry with the fashioning of garments. The purchase of a haute couture model garment is at the top level of hand customised fashion design and clothing construction made by a couture design house. A model haute couture garment is made specifically for the wearer's measurements and body stance. The made to measure exclusive clothes are virtually made by hand, carefully interlined, stay taped and fitted to perfection for each client.

Continue reading "Haute Couture, Couture and Toiles...What Makes It "Haute"?" »

September 5, 2006

Launch Party: STAGR: The New Generation of Fashion

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On Tuesday, August 29th, STAGR launched its premier collection at the “G-Suite” in Palms Casino Resort. UFC fighter Chris Leben was the evening’s special guest. Guests and members of the media enjoyed music spun by special DJ Malik from The Real World, Back to New York and had the chance to create their own customized STAGR shirt.


Continue reading "Launch Party: STAGR: The New Generation of Fashion" »

October 8, 2006

Fashion Retail Store Hi-Style, Uses A Little Gore In Advertising.

When I first saw these Ads I thought they were exploratory portfolio comps. Some of the most edgy stuff never makes it out into the public sector.

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Hindu clothing chain High-Style The Fashion World creates relevant "shock-and-awe" advertising campaign that will definitely appeal to the younger audience. If you think about trends, this is nothing new, we've been incorporating more and more gore in our entertainment for years. Cobranding big name brands in goreiffic video games is old news. From my experience the more edgy and subtle the integration into the game the better it is received. Clients never like o hear this of course, they want blatant obvious placement which is not accepted as well as modest "easter-egg" style placement. Has anyone seen Michael C. Hall in Showtime’s new drama DEXTER? I'm not advocating that this is appropriate advertising for everyone. I do think you can take things too far, remember the Sandra Burnhard Mac cosmetics spot?

The gore is not from physical violence, just fashion descriptions supported by graphic images. It gets my attention, seems appropriate for the target market and the ads are "executed" well. Although I no longer fit the 18-34 demographic, I actually love first person shooters! I have several girlfriends who love them and UFC fights as well-go figure. Most of us worked in advertising or marketing which taints the demographics a little. So I understand that it takes "more" edge or shock-and-awe to reach an over stimulated generation of shoppers. Trends to keep in mind: Shock-&-Shop, Multicultural-Must-Haves and Gore-iffic.

October 11, 2006

Bread Denim: Styles Fresh Out of the Oven

FOR IMMEDIATE RELEASE TO BLOGGERS

Trendsetters around the globe are engaged in a fashion race, scouring boutiques and department stores in a desperate search to be the first to discover the new “It” denim line. Now, more than ever before, jeans are the staple item in stylish wardrobes. Jeans have also progressed in the fashion world. Designer denim has made its mark, appearing everywhere from the runways of New York to the office and bars during happy hour. Dressed up or dressed down, designer jeans are an essential item. Given the popularity of denim, the market is over saturated with new designer denim lines. Bread Denim is a unique brand in the overwhelming world of designer denim. Bread Denim’s fresh styles and flattering cuts have rendered them the next premium designer denim line.

New Un-retouched Photos Released: October 10, 2006

Photographer is Clarence K @ Frank Management
Models are Agatha @ Elite and William @ IMG
Photoshoot, October 10th.

Rather than following current trends, the creators of Bread Denim took a chance and ventured on their own. The young entrepreneurial team prides themselves in their “anything fly’s” mantra that is reflected in their unique designs. Bread Denim’s styles are as fresh as their namesake. The hot new line specializes in ultra sexy and stylish denim for men and women. Bread has quickly risen to the top of the competitive world of denim and established itself as the “Must Have” brand for 2007 and has already become a celebrity favorite.

The Predator Skinny Zip Jean is the company’s best selling style. A zipper extends from mid-thigh down, making The Predator an adjustable skinny-jean that is flattering on all body types. “It is minimalist, but super-sexy and sophisticated,” states Jason Ferro, the head designer of Bread. The line has three other styles for women and six styles for men. The designs come in a variety of six washes and three colors. The environmentally conscious line uses non toxic dyes at the wash house and the finest denim from Italy, Turkey, Japan, and U.S. Bread Denim has exclusivity on all their denim, which makes each piece unique and original.

Bread’s Holiday line and much anticipated spring line will debut at fashion havens such as Hollywood Trading Company, Fred Segal, Atrium, Selfridges, Isetan and Gallerie Lafayette. Get Bread while it’s hot.

From bathroom stalls to concert halls to the red carpet thralls, Bread Denim designers Sun, Jason, and Clark bring the outlandish and glamorous and grittiness of Los Angeles into their line. Visit www.breaddenim.com to learn more about Bread and get it while it’s hot.

Media Contact
Quinn Doan
Pierce Mattie PR
323.469.5500
quinn@piercemattie.com

January 14, 2008

Made With Hands: UK Indie Fashion

When you think of knitting and crocheting, does your mind immediately envision a cute little elderly woman sitting in a rocking chair, hair in a bow whipping up a sweater or blanket? Actually that is exactly what I thought when East London twins, Calliste and Carissa Yeboah, approached me about their indie fashion brand, Made With Hands. However, this is yet another one of those times when you shouldn't judge a book by its cover--nor that part about making assumptions.

Made With Hands creates simple, hand-made pieces with 100% natural fibres. There's something about their style that gives me an air of London underground and reminds me of The Clash. While their products are sold in the UK, you can get a look at their Bobble Necklace at the New York Design Center.

I actually think their Bobble Makeup Bag is pretty unique and I'd probably more want to use it as a purse than to simply leave it on my vanity collecting dust. You've got to admit, these twins really took something ordinary and made it extraordinary. Made With Hands really gives a unique spin on traditional and gave me a new way to look at "knitwear."

See for yourself at www.MadeWithHands.co.uk 

Copyright: The Fashion Rag 

About Urban & Street

This page contains an archive of all entries posted to Fashion PR division of Pierce Mattie Public Relations, A Fashion Public Relations. Fashion publicity, promotion marketing firm in the Urban & Street category. They are listed from oldest to newest.

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