Fashion PR division of Pierce Mattie Public Relations, A Fashion Public Relations. Fashion publicity, promotion marketing firm

Patty Huntington reports from Milan's fashion week: Gucci's 85th

Now don't get me wrong. It's not that the Gucci party wasn't nice. It was very nice. A series of elegant, ivy and bay leaf-lined black/transparent marquees had been erected on some vacant block or park in Milan's Via Melegari last Wednesday night to create a mini Gucci world. The R&B artist John Legend performed. The service was impeccable. People "got down" nicely – but not naughtily.

Backstage after Thursday's scintillating Dolce e Gabbana show. And I do mean scintillating, with a finale of one-armed, Lesage-sequinned catsuits and jumpsuits. I should note that the most amusing aspect of this finale was not the outfits themselves, which seemed more than a little Elvis-meets-Coogi but rather, the performances of the models who had all apparently been briefed to wave one arm up and down in a kind of interpretative dance movement - designed, presumably, to best highlight the unisleeves. Twyla Tharp, it wasn't.

The Leak: Can this be true? Glamour takes Crimes of Fashion and Don't Spotting from photos to video! Glamour magazine and Blip.tv have launched a Web site for readers to rat out their less-than-fashionable friends, or tip off America to the next big trend.
Don'tspotting accepts e-mail photos taken by users of the fashion highs and lows they come across on the street. Visitors can send in comments on the images, including rankings of approval and disapproval.

One of the major complaints lodged against the fashion glossy set is that their coverage is far from independent or unique. All the major books cover the subjects with the same perspective in a kind of tedious parade of advertiser backscratching and "it" designer fawning.

But not Fashion Wire Daily! The tiny wire service (in that occasional pieces are picked up by Yahoo and resyndicated) has had tough times in the past complete with disloyal editors and corporate restructuring yet it solders on under the competent hand of Managing Editor Renata Espinosa. With a tiny staff and a few dedicated freelancers Fashion Wire Daily manages to produce edgy, fresh, and yes, independent coverage of major Fashion Events the world over.

Recently the subscription only site became free, making all of its content open and available to anyone who wanders in. The site has experimented with blogs in the past and has plenty of blog style content available. Now is a great time to pop into the site as all of FWD's Fashion Week content is fresh and online as fast as their bigger brethren.

I fell in love with Mango as a teenager while on my first European trip. I remember the Spain based clothing retailer Mango as the one place where all of the clothes fit my hour glass shape perfectly and had a playful yet sophisticated look that often evaded American designers. While other European based clothing retailers, such as H & M and Zara, expanded to the US, Mango remained a European treasure.

When I first saw these Ads I thought they were exploratory portfolio comps. Some of the most edgy stuff never makes it out into the public sector.

Hindu clothing chain High-Style The Fashion World creates relevant "shock-and-awe" advertising campaign that will definitely appeal to the younger audience. If you think about trends, this is nothing new, we've been incorporating more and more gore in our entertainment for years. Cobranding big name brands in goreiffic video games is old news. From my experience the more edgy and subtle the integration into the game the better it is received. Clients never like o hear this of course, they want blatant obvious placement which is not accepted as well as modest "easter-egg" style placement. Has anyone seen Michael C. Hall in Showtime’s new drama DEXTER? I'm not advocating that this is appropriate advertising for everyone. I do think you can take things too far, remember the Sandra Burnhard Mac cosmetics spot?

The gore is not from physical violence, just fashion descriptions supported by graphic images. It gets my attention, seems appropriate for the target market and the ads are "executed" well. Although I no longer fit the 18-34 demographic, I actually love first person shooters! I have several girlfriends who love them and UFC fights as well-go figure. Most of us worked in advertising or marketing which taints the demographics a little. So I understand that it takes "more" edge or shock-and-awe to reach an over stimulated generation of shoppers. Trends to keep in mind: Shock-&-Shop, Multicultural-Must-Haves and Gore-iffic.

FOR IMMEDIATE RELEASE TO BLOGGERS

Trendsetters around the globe are engaged in a fashion race, scouring boutiques and department stores in a desperate search to be the first to discover the new “It” denim line. Now, more than ever before, jeans are the staple item in stylish wardrobes. Jeans have also progressed in the fashion world. Designer denim has made its mark, appearing everywhere from the runways of New York to the office and bars during happy hour. Dressed up or dressed down, designer jeans are an essential item. Given the popularity of denim, the market is over saturated with new designer denim lines. Bread Denim is a unique brand in the overwhelming world of designer denim. Bread Denim’s fresh styles and flattering cuts have rendered them the next premium designer denim line.

New Un-retouched Photos Released: October 10, 2006

Photographer is Clarence K @ Frank Management
Models are Agatha @ Elite and William @ IMG
Photoshoot, October 10th.

Rather than following current trends, the creators of Bread Denim took a chance and ventured on their own. The young entrepreneurial team prides themselves in their “anything fly’s” mantra that is reflected in their unique designs. Bread Denim’s styles are as fresh as their namesake. The hot new line specializes in ultra sexy and stylish denim for men and women. Bread has quickly risen to the top of the competitive world of denim and established itself as the “Must Have” brand for 2007 and has already become a celebrity favorite.

The Predator Skinny Zip Jean is the company’s best selling style. A zipper extends from mid-thigh down, making The Predator an adjustable skinny-jean that is flattering on all body types. “It is minimalist, but super-sexy and sophisticated,” states Jason Ferro, the head designer of Bread. The line has three other styles for women and six styles for men. The designs come in a variety of six washes and three colors. The environmentally conscious line uses non toxic dyes at the wash house and the finest denim from Italy, Turkey, Japan, and U.S. Bread Denim has exclusivity on all their denim, which makes each piece unique and original.

Bread’s Holiday line and much anticipated spring line will debut at fashion havens such as Hollywood Trading Company, Fred Segal, Atrium, Selfridges, Isetan and Gallerie Lafayette. Get Bread while it’s hot.

From bathroom stalls to concert halls to the red carpet thralls, Bread Denim designers Sun, Jason, and Clark bring the outlandish and glamorous and grittiness of Los Angeles into their line. Visit www.breaddenim.com to learn more about Bread and get it while it’s hot.

Media Contact
Quinn Doan
Pierce Mattie PR
323.469.5500
quinn@piercemattie.com

Wow, we tried to find fashion designer John Barltlett's homepage but had no luck. However, we do have the recent runway show footage and some still for your viewing via Coutorture.com.

With his thick brush of hair, round glasses, and toothy grin, Cincinnati-born Bartlett looks like he could be his own model. A Harvard sociology major who studied at the London School of Economics, Bartlett came out before he went to college, and his clothes often tease the uptight norms of menswear. Although the early part of his career was hectic and his press mostly positive, he hit a troubled patch around 2000, when his backers dropped out and his collections were not as well received. He closed his business in 2002 and spent a year traveling in Asia and studying Buddhism. After returning to New York, he began working his way back into the fashion business, starting with a small menswear line (shown at the Harvard Club). In 2005, he was named creative director at Ghurka, the upscale American accessories line and given the task of establishing that venerable brand’s identity in the lucrative, competitive handbag market.

New York Magazine has wonderful coverage of the fashion shows.