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February 23, 2007

Climate Controlled Shoes: Where Technology and Fashion Meet

As we are heading into the warmer months, the biggest complaint about wearing shoes is how uncomfortable they can be to wear when the temperature rises. Now a Chinese company called Guangzhou Tianfu Electronic Company has created several fashionable men's shoes that are meant to look great and feel great at the same time through temperature regulation.

Guangzhou Tianfu Electronic Co. is a professional high-tech enterprise, specializing in developing, manufacturing and marketing electrothermal series products. Their electronic shoe line known as CEO shoes has complementary-symmetry metal-oxide-semiconductor or CMOS chips, which controls temperature at a comfortable level. According to an article on Fibre2Fashion it, "Emits biological energy according to body temperature that helps in normal biological functions, improves endocrine balance, increases metabolism, stimulates cell activity."

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February 24, 2007

Insolia: Wearing High Heels Can Now be Pain-Free

Sometimes it does take a rocket scientist…at least it did in the invention of Insolia, shoe inserts that were invented to distribute weight evenly when wearing high heels. With the help of a MIT-trained Rocket Scientist, Dr. Howard Dananberg a podiatrist, invented Insolia to help those of us who love our heels but hate the pain.

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Insolia insoles are plastic inserts that are barely noticeable to your feet, until you realize that you are no longer wincing in pain while running around the city in your 3-inch heels. They work by preventing your foot from sliding down to the front of your shoe, which puts all of your weight on the balls of your feet. Insolia’s inserts create a 50/50 weight distribution between the balls of your feet and your heel. The result enables better ankle stability and gives you the feeling of wearing flats. Even DKNY and Ipanema are in love with the idea and have begun creating their shoes with Insolia built into their design.

This is definitely a product I could’ve used while in the city last July wearing my 3-inch espadrilles walking through Manhattan and up and down those subway stairs. By the end of the day I was in so much pain that I was ready to walk barefoot through the city. As I am only days away from being back in Manhattan again, I purchased 1-inch heels as to not make the same mistake of unbelievable pain to my feet. Certainly a product such as Insolia is one that sounds perfect no matter where you live and can open the doors to many who so desperately want to wear those fabulous heels in style and not in pain.

March 7, 2007

Old Navy: High Fashion From The Runway For Everyone!

Fashionista’s everywhere pay attention to the runway for the upcoming trends each season. Imagine my surprise when those trends are now showing up in Old Navy stores everywhere. It’s no secret to anyone who reads this blog and our main blog; I adore Old Navy and have for a long while. I’m definitely their cheerleader when it comes to reviving their brand (and Gap Inc. overall). From the looks of their latest commercial for their Spring dresses, it looks like that revival is here much sooner than we expected.

A few weeks ago I posted the top ten trends for Spring. The biggest trend obviously being dresses, but also the eyelet and above the knee hemlines, and while not on their list, baby dolls are popping up everywhere. I was sitting in my living room when the newest Old Navy commercial played and I couldn’t contain my excitement over their newest line of dresses. I’m not alone; Carleen Pruess from Beauty and Fashion Tech felt the same way:

“The other night the commercial came on and my boyfriend asked what it was for (he missed the intro), he was surprised when I immediately said 'Old Navy.' I hadn't really thought of Old Navy as a source for dresses in the past, but the ones in the commercial are cute and just the type of summer dress I like. I'm a sucker for sundresses and Old Navy prices sure can't be beat! I particularly like the halter dress in the commercial. It looks like I will be going shopping there soon.”

Other fashion Bloggers feel similar...

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March 14, 2007

Event: Fashion Meets Graphic Design, Body/Language

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Spend a "seamless" saturday with the spring collection of fashion savvy graphic designers and graphically sophisticated fashion designers. Examine the pages of the fashion story from the creator's vision to the public eye, from the swatch to sketch, seam to sale, the fifties to the future. Register Here. See the schedule.

SATURDAY 24 MARCH 2007 Florence Gould Auditorium French Institute 55 East 59th Street

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March 15, 2007

The Devil of French Fashion smells like an Angel!

In the increasingly commercial world of fashion, few designers are able to remain true to their art while keeping an eye on the bottom line.  Thierry Mugler is a rare exception to this strict fashion rule.  The French designer rocked the runway during the 80's and 90's in Paris.   His unique vision of the world and his Women demanded the attention of editors, buyers, and celebrities everywhere!

muglerEverything he did pushed buttons.  The proportions of his infamous silhouette gave women an hour glass figure regardless if they had one or not!  To be snapped into one of his suit jackets was the modern equivilence of wearing a corset.  The look was so extreme, he was labeled a misogynist by some!

His color palettes were also as strong as the shapes themselves.  Deep purples, firecracker reds, striking yellows - they were all there.  Through it all there was always this underlying sensuality or in actuality - an overt sexuality.   Thierry was not shy about his personal interest in leather, bondage, and the fetish lifestyle.  It was this sense of sexuality pulsing beneath the surface that fueled his image.  His love of the nightlife was also as famous as his collections.   Mugler was one of the trend setters who put South Beach on the map! 

 

This sensual appeal of Thierry Mugler was also the key to his hugely successful fragrance - Angel.  It quickly became known as the cotton candy - sexy scent.   The only one of its kind to use patchouli and chocolate together.  Over 15 years later, the scent is still a best seller worldwide.   In fact, there are now about a dozen variations bearing the name Angel for men and women.   While many French designers rely on the U.S. market for the bulk of their business, Mugler had already tapped into the middle eastern market years ago.   In countries like Dubai where money flowith over... they love the pungent, intense scent that is unmistakably Angel.  The bottle itself set it apart from any other scent. angel The out of this world stellar appearance of a purple comet perfectly matches this mystical scent.

 

 I was lucky enough to have participated in many of Mugler's projects in the mid - 90's.   I had just graduated from F.I.T. and through some good fortune  -NYC coincidences I landed a job in the New York Showroom.   I'll never forget the first time I went to the space ship in the sky that would become a second home to me.   From the time the elevator opened on the 9th floor above the Paris movie theater, I was out of this world!  You had the sensation you entered into an outer space mother ship.  One that came from a place where women wore black vinyl leggings under short mini skirts and huge guitar pick shaped hats! Many of which were hand made by milliner Philip Tracy

The space was a huge open showroom that had one central hallway down the back with offices in a row.  The walls were off white venetian plaster and the carpeting throughout was sky blue - what many refer to as "Mugler" blue.   Six huge white leather sofas flanked the the perimeter of the room.  Small oval Herman Miller tables accompanied each.  I instantly knew I was home!

My experience was magical from that very first day.  With a very small U.S. office I worked on things that I would have never been given a chance at home base in Paris.   We wardrobed a Lenny Kravitz video from start to finish.  We produced the opening segment of the very first Vogue-VH-1 Fashion Music Awards. Live TV no less!! This entailed 20 models all in six inch stilettos winding down spiral stairs like ants.   That night I was introduced to Madonna by Jean Paul Gaultier.  Yes, Gaultier.  It seems that Thierry and Jean Paul shared the same housekeeper and many times I would be giving messages from one to the other.   Needless to say - my head never stopped spinning.

We dressed Jerry Hall, Iman, and Diana Ross to name a few Diva's.  Although to be fair, Diana was always very polite and well mannered.   I became phone buddies with Patty Hearst!  She called almost daily to chat about everything from her fathers lawyers to her little girl Lydia who has grown into quite the little party hound!   Women never said no to Thierry.   He even convinced camera shy Hearst to not only walk the runway in Paris but to do a mock strip tease!

Then there was the fashion show that featured four go-go boys in studded g-strings.  I was in charge of organizing the "talent" to get from L.A., N.Y. and parts unknown (or avoided) to Paris on time!!! Believe me this was no easy feat as many of these talented Hustlers, I mean dancers weren't exactly used to being on time - before 10pm that is!

The cast of characters reached beyond the grave! Sort of...there was infamous New York chanteuse - Joey Arias calling all the time and announcing himself as "Billie Holiday".  This was his alter ego when performing his cabaret act.   It was lost on me as I was 24 and fresh from a sleepy suburb.   That was just a typical phone call at the house of Mugler.  You never knew who would call or stop by or ring us up screaming!  Joey Arias is now headlining the  Cirque du Soleil show in Vegas aptly title Zoomanity.  It's known as the "adult" Cirque show and the entire look of the show was designed by Mugler himself.joey

It was a wild time those 90's.   I think about it now that the Fall collections saw all this homage to Thierry's unmistakable look.  Balenciaga and Dolce & Gabbana were just two that had strong Mugler influences for Fall. balenciaga To say he was ahead of his time is redundant.  His core creative inspiration was always a mix between Barbarella and Star Trek.   Although I can see the references on the runway for Fall,  I have to say that no one did or does it like Thierry.  dolce

The fact that Mugler never changed his look to fuel retail sales is why I respect him so much.  That was the look - take it or leave it!   There was no back and forth and whipping up commercial looks for department stores so they would have a version to sell in Podunk!   This was high Fashion.  You trusted the designers vision and became part of the fantasy.   His sense of integrity would not waiver, even in choosing to let the house close, rather than be a commercial sell-out.  The best part is that in the end, Thierry has had the last laugh.   When skincare giant Clarins bought controlling interest in Angel, he was set for life.   The millions the house never made (or actually lost) on RTW- were more than made up for by the cosmetic monster Angel has become!   I hope rumors are true and Thierry Mugler collection will find its way back on the runway again soon!

March 18, 2007

Storm Watches: The Cult Of Individualism

Innovative, unique, stylish and bold; all of these characteristics describe the design of a Storm Watch. Their copywritten designs provide its consumer with the assuredness that their watch is unique only to Storm, lending prestige and credibility to the brand. Storm’s quest for individual style is made by challenging consumer expectations with a product that is different than any other watch out there.

While many people wear a watch for their functionality, why not have the best of both worlds? Storm is a statement of who you are while providing precision instrumentation. This isn’t your average timepiece, as each watch is made of stainless steel with scratch resistant mineral glass. Storm Watches aren’t ordinary looking, which is what I think makes them appealing. Their uncommon look is something that will make you stand out in a crowd. Some of the celebrities that stand out for their Storm Watches are David and Victoria Beckham, Nicole from the Pussycat Dolls, Pink, Justin Timberlake, Amerie, Keke Palmer from Akeelah and the Bee, and LeToya Luckett.

The one thing you can count on with a Storm Watch is that its designers are constantly challenging the perception of how a watch should look. Whether it’s the features, gadgets, colors or shapes, the design is ever evolving and always looking to the future of individual taste and style.

April 5, 2007

Lack Of Copyright In The Fashion Industry Is What Keeps The Creative Juices Flowing

We see it every Fall and Spring during Fashion Week, designers dictate what everyone will be wearing the following season by what they display in their runway collections. If they deem a particular trend to be in style, then we are guaranteed to see it in one form or another throughout each collection. While that style trend is prominent, each designer does their own take on it and lends their own spice of creativity to the mix.

While many brands have some designs patented, such as Levi Strauss’s pocket embroidery, which almost serves as a trademark of the brand, the fuel behind Intellectual Property Law is lost on most of the fashion industry as their “creative ideas” are not copyright protected. This is according to an article I read in the International Herald Tribune today which discusses why the fashion industry flourishes on copying each other’s ideas.

According to the article, fashion designers promote the latest trend sending us all running to be the first among our friends to be wearing that trapeze dress or grabbing that silver handbag off the rack. Once we become a sea of silver handbag, wedge shoe wearing, statement ring flashing individuals in baby dolls with leggings, we are immediately bored and begin looking for something new and interesting to wear. Thus begins the cycle of designers churning out the next trend for us to gush over all due to the expansion of creativity that isn’t confined due to copyright of anyone’s design idea.

Put into this perspective it’s almost amusing to look back on my fashion behavior, yet something I would absolutely not want to be without. Season after season I love watching the shows during Fashion Week and watching each trend emerge and how wonderfully creative each designer is with it. I openly admit to being one of “those people” who run to the store to pick up the latest trend-wear of the season. Isn’t that what makes fashion fun after all?

May 5, 2007

Samsonite rolls along.....

There are few things more utilitarian as a piece of luggage. We rely on these items time and time again to be the gatekeeper of our valuables on the way to that long awaited vacation - or that very important business trip. Often overlooked until we need them, these tried and true members of our wardrobe are more often treated like annoying step-children. They take up room in our apartments and we want them - only when we need them to make us look good.

The fashion industry found a way to take these items out of the dog house and into a coveted category by adding luxurious details once reserved only for women's handbags. I've written before about the storied history of companies like Louis Vuitton and Tanner Krolle. Brands that had luggage roots that crossed into the fashion world. Another such company is on the move. Few names are more well known worldwide than Samsonite. It is a brand that is reliable and edgy at the same time. The company has always been ahead of the curve in terms of innovation and technology. Founded by an American in 1910 and based in the Western U.S. - the company grew quickly to be a truly global brand.  They were the first suitcases to made from non-leather material that were durable and light weight.

In 1999, the company launched a black label clothing division for Men that instantly put the non-chic brand in every fashion magazine around. There is something modern and streamlined about the brand that looks great without trying too hard. The company has also launched little mini collections of interesting detail. Their Black Label Vintage Collection saw Isabella Rossilini as it's global face - to represent the modern traveler who knows how to live.   The line was small and went nearly un-noticed compared  to the volume Isabella for Samsonite
this mega brand moves every year.   However it was a great marketing tool to help elevate the image of the company.

The latest move to keep current was announced last month.   The Company named a new global creative director.   Quentin Mackay will be the new creative force behind the image worldwide.   Far from a household name, Mr. Mackay has had the luck of cat with nine lives  or at least one with Three.  

Having Graduated from London's St. Martins with a degree in Men's Design - it was his small accessory line that caught the attention of the ultra chic Loewe.  Soon he was living in Spain and designing the sleek line of leather goods.   Fast forward two years and British staple Tanner Krolle lured him back to London.  The conservative line was all shook up with the hard edge approach that Mr. Mackay has a taste for.  His look has a strong bondage theme that runs throughout.  Soft and cuddly they are not.  At a time when women wanted soft and unstructured shapes - Mr. Mackay was giving them sharp edges and studs.  Ahead of his time?  Maybe- his designs for his few collections at Tanner Krolle still look fresh today.   That brand is now on it's third designer in as many years in a desperate attempt to be current or on trend.

Quentin 

So it will be interesting to say the least to see just what Mr. Mackay will bring to Samsonite.   Heres hoping his collections can live up to the namesake legend the company has been able to acquire in nearly 100 years.  No pressure Quentin!!

 

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This page contains an archive of all entries posted to Fashion PR division of Pierce Mattie Public Relations, A Fashion Public Relations. Fashion publicity, promotion marketing firm in the Design category. They are listed from oldest to newest.

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