It seems like everyday we have an addition to the fashion world brought to us by a famous rap star, actress, or model. What has been a trend of fame and commerce has had a bizarre effect on fashion designers and the entire industry. The latest addition is Bitten. A pet project of Sarah Jessica Parker who is for millions of women all over the world a fashion icon through her Character Carrie Bradshaw on Sex & The City.
There is however, a very significant difference between this celebrity product launch and most others. Unlike say, I don't know - Victoria Beckham who just launched her less than hotly anticipated designer jeans....DVB... YAWN. You know, Posh Spice aka Soccer Mom Becks. Equally sleepy is the Olsen Twins new line -Elizabeth and James, named after their non-famous siblings.. DUH. I love the twins, but I think they should stick to Wal_Mart.
Sarah Parker actually wanted to be different. The major inspiration for the collection was to have cute, fun pieces that sell for under $20.00. Yes, thats U.S. dollars. Not some over the top, overpriced items that are trying to compete with Gucci, Chanel, and Prada. Ms. Parker remembers her childhood when her parents were forced to make their household budget stretch to support the family. Sarah has said it would be unimaginable to have her parents buy her the expensive clothes that so many teens now expect, but that so many more could still never afford. The tag line of the collection is "Fashion is not a luxury". Proof is in the price-tag.
The concept is also a very smart move. Why would Sarah want to compete with the Designers who are supplying her with all the free red carpet creations? This way, bitten does not bite the hand that has fed her image and made it what it is.
After all, before Sex & The City and the truly unique costume designer Pat Fields - Sarah was known more as the cute actress that plays the brainy but sexy characters. I should also give Sarah cudos for wisely choosing her roles that led her from brainy sidekick to Sex kitten with brains. 
There was a definite progression of roles from Square Pegs to Hudson Hawk to Mars Attacks - more than can be chalked up to puberty. We saw this beauty evolve and emerge and then blossom on Sex & The City.
Bitten is available at Steve & Barrys stores across the country. I must admit until this, I had never heard of those two and I might have thought it was an ice-cream knockoff if SJP hadn't launched there.
The line includes all categories from tops, knits, pants, dresses, skirts.. just don't ask about shoes! Ms. Parker hasn't found a way to bring "just as good as " Manolo's to a mall near you....YET!