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This page contains a single entry from the blog posted on May 5, 2007 7:38 PM.

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Samsonite rolls along.....

There are few things more utilitarian as a piece of luggage. We rely on these items time and time again to be the gatekeeper of our valuables on the way to that long awaited vacation - or that very important business trip. Often overlooked until we need them, these tried and true members of our wardrobe are more often treated like annoying step-children. They take up room in our apartments and we want them - only when we need them to make us look good.

The fashion industry found a way to take these items out of the dog house and into a coveted category by adding luxurious details once reserved only for women's handbags. I've written before about the storied history of companies like Louis Vuitton and Tanner Krolle. Brands that had luggage roots that crossed into the fashion world. Another such company is on the move. Few names are more well known worldwide than Samsonite. It is a brand that is reliable and edgy at the same time. The company has always been ahead of the curve in terms of innovation and technology. Founded by an American in 1910 and based in the Western U.S. - the company grew quickly to be a truly global brand.  They were the first suitcases to made from non-leather material that were durable and light weight.

In 1999, the company launched a black label clothing division for Men that instantly put the non-chic brand in every fashion magazine around. There is something modern and streamlined about the brand that looks great without trying too hard. The company has also launched little mini collections of interesting detail. Their Black Label Vintage Collection saw Isabella Rossilini as it's global face - to represent the modern traveler who knows how to live.   The line was small and went nearly un-noticed compared  to the volume Isabella for Samsonite
this mega brand moves every year.   However it was a great marketing tool to help elevate the image of the company.

The latest move to keep current was announced last month.   The Company named a new global creative director.   Quentin Mackay will be the new creative force behind the image worldwide.   Far from a household name, Mr. Mackay has had the luck of cat with nine lives  or at least one with Three.  

Having Graduated from London's St. Martins with a degree in Men's Design - it was his small accessory line that caught the attention of the ultra chic Loewe.  Soon he was living in Spain and designing the sleek line of leather goods.   Fast forward two years and British staple Tanner Krolle lured him back to London.  The conservative line was all shook up with the hard edge approach that Mr. Mackay has a taste for.  His look has a strong bondage theme that runs throughout.  Soft and cuddly they are not.  At a time when women wanted soft and unstructured shapes - Mr. Mackay was giving them sharp edges and studs.  Ahead of his time?  Maybe- his designs for his few collections at Tanner Krolle still look fresh today.   That brand is now on it's third designer in as many years in a desperate attempt to be current or on trend.

Quentin 

So it will be interesting to say the least to see just what Mr. Mackay will bring to Samsonite.   Heres hoping his collections can live up to the namesake legend the company has been able to acquire in nearly 100 years.  No pressure Quentin!!