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This page contains a single entry from the blog posted on April 24, 2007 3:35 PM.

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FordModels.tv, Where Fashion And Beauty Go Digital

Ford Models can now do more than just strut on the runways or land a designer print ad campaign; they can also star in the new web series by Ford Modeling focusing on beauty, fashion, modeling and fitness tips. In a time when many companies are trying to spread brand recognition through viral marketing with web videos, Ford Models seem to have found the right formula of a high quality video, the right beauty and fashion professionals offering attention-grabbing behind the scenes tips, content to keep the viewer interested and of course, beautiful models to look at.

FordModels.tv has several different web series to choose from: Beauty Tips, Fashion Flash, Model Fitness, Ford Models 360 and Model Lifestyle. All episodes are under 3 minutes, most ranging from 30 to 90 seconds, making load time much faster and offering content that is simple and to the point.

Beauty Tips is just what the name implies; Fashion Flash are quick fashion trend “flashes” of fashion; Model Fitness focuses on fitness tips by Ford fitness model Kim Strother; Ford Models 360 is a blend of episodes about the season’s latest trends, while Model Lifestyle has the entertaining, “Changing Room Confessional” series. If you are a Blogger and your niche is beauty, fashion or fitness, FordModels.tv offers a variety of code to fit into a variety of blog formats including MySpace, RSS feeds and your typical blog. Code for the web series is provided by Revver, an online video service similar to You Tube, however those who produce videos and use the Revver service to upload them earn money each time their video is viewed.

FordModels.tv is a great way to get behind the scenes in the fashion and modeling industry in a pretty down to earth manner. I’m most in love with their Beauty Tips series, but have loved watching many of their fashion webisodes. Since FordModels.tv is a new venture for the modeling agency, it will be interesting to watch how these webisodes evolve.

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Posted by Shannon on April 24, 2007 3:35 PM |

Comments (2)

Nadine:

I love that top DVF it's so cute. I believe it's by Diane Von Furstenburg right?

Posted by Nadine | April 25, 2007 6:32 PM

Posted on April 25, 2007 18:32

Shannon:

Hi Nadine, Yes the top is Diane von Furstenburg. :)

Posted by Shannon | April 25, 2007 7:47 PM

Posted on April 25, 2007 19:47

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