For Boaz David, music and fashion are not two separate entities. Having grown up in Israel with exposure to the British punk rock era, he was inspired by the fashion and imagery of many of his favorite punk groups. He attended the Shenkar School of Fashion in Tel-Aviv and designed wardrobes for both television and theater before moving to New York City in 1996. It was then that Boaz decided to take his love for music and fashion and merge the two together to create his own style of clothing.
The result is a women’s clothing line with a rocker-chic look that has an edgy, yet fashion forward sense of style. The line’s trademark pocket in the shape of a shield, detailed with distressed leather and accents of metal zippers and rivets was inspired by the simple geometric shapes placed on the shields of medieval armor and used to identify individuals and represent their place in society. One could hardly feel ordinary dawning a Boaz blazer or pair of trousers.
Today I had the chance to ask Boaz more about his line and see what he is working on for the future:
Who are some of the fashion designers you have worked for before making the decision to start your own line?
For 10 years I worked in the contemporary market for lines such as Yigal Azrouel when he just started, Nili Lotan when she started and Alice & Trixie (among others).
I love the writing on the trouser legs and the back of the blazers, is
this Hebrew and what does it say?
The writings on the pants are indeed in Hebrew. The circle print just says my name in Hebrew, but all the other prints (the one along the right leg, on the back yoke of some of the pants and the jackets) is a sentence from a Jewish morning prayer and it means, "Bless you (God) who dresses the naked." In Hebrew it sounds like, "Baruch Malbish Aroomim."
Your trousers and blazers are sold in several boutiques in 5 states, since you are working on putting together an online store, can you tell readers what your pieces retail for?
For spring the pants are retailed $275-$285 and the jackets are $395. For Fall 2007, I was able to work out a better price for the pants, $245, to give me a competitive edge in the market.
What are your plans, both short and long term for your clothing line?
I started working on Spring 2008 and will try to add some more bodies for the pants and more variety of fabrics to choose from. I'm also working on redesigning my website to fit the look of the line more. Since I want this line to be connected to music and rock, I'm looking for few bands to hook them up with some of my collection and grow with them. For the long term, as the line grows, I'd love to add more categories such as dresses and more jackets. I’d also like to add a men's collection because this whole line is based on men's look.
Be sure to check out Boaz's Spring 2007 Collection on his website or find out if a boutique local to you sells his line in his "Tour" section.