After years in menswear, fashion designer Emmett McCarthy took an unexpected chance – he completely reinvented his image and parlayed his talents and expert technique into designing womenswear that is as classically chic as it is fashion forward.
Stylistically, Emmett favors clean lines, redefined details, and subtle construction, and finds himself applying this sensibility to the marvelous variety of silhouettes and fabric possibilities for women. Women have so many choices in terms of fashion. Looking beautiful, appropriate and fashionable can pose a challenge. Emmett and his design team strive to make the EMC2 experience a pleasure, whether in person or online. Emmett’s goal is to design pieces that truly make women feel as comfortable as they are confident – that is how Emmett defines luxury.
Emmett’s decision to open a studio boutique immediately rather than seek out other retail outlets, is at the heart of his creative process. He conceived EMC2 as a self-financed retail prototype,
wholesale incubator, and creative laboratory where he could innovate the old-fashioned way – one product at a time, face-to-face with his clients.
As a Project Runway (Season Two) alum, Emmett continues to embrace the new roles both reality television and the online communities are forging in fashion. The intersection of mass and new media represents the future of how fashion is discussed and marketed, and is the new model for how brands are born and cultivated.
EMC2
240 Elizabeth Street, NY
www.EmmettMcCarthy.com
Media Contact:
Fashion PR Division: Christina at piercemattie dot com