Whenever we see any behind the scenes photos at fashion events, many times the models are seen with cigarettes in hand. Many even say they smoke to fill a hunger void. However, as we’ve seen with Camel taking on the beauty angle with Camel No.9, Davidoff Cigarettes decided to promote its brand at a pre-fashion week party in Australia last night.
Davidoff Cigarettes, a German cigarette company, collaborated with Belvedere Vodka to promote their cigarettes on the bar and through scantily clad promotional girls handing out free packs of cigarettes. The pre-fashion week party this was held at? A Red Ribbon Foundation party, which is an AIDS charity fundraiser, held by Fashion TV. I suppose you could say Davidoff was simply trying to help fundraise for one health issue while ignoring the fact that cancer is another. The double whammy of course being that cancer caused from smoking and AIDS are preventable deaths.
In Australia, they have a Public Health Act, and promoting a tobacco product by giving away free samples is an offence that could result in a fine anywhere from $5500 to $20,000. I’m not sure I understand why free cigarettes were promoted at an AIDS event, but I can only conclude that Davidoff was capitalizing on the fashion industry and glamour that has been associated with smoking and fashion in the past.
What do you think: Was it in bad taste for Davidoff to promote their cigarettes at an AIDS fundraiser? Do you think that the cigarette company was glamorizing a deadly habit through this fashion event?