Scoop, as you know, just opened their Mega Scoop store on Broadway a few weeks ago. Already bursting at the seams with great fashion designers and brands like Marc Jacobs, Diane von Furstenberg and 7 For All Mankind, Scoop has added yet another fashion iconic label to their list of brands: Helmut Lang.
Here in the states, Helmut Lang has been sold mostly in Barney’s stores and specific high-end retail boutiques. While Lang is no longer involved with his brand (it is owned by Link Theory), the designs overseen by creative directors Michael and Nicole Colovos (who previously owned Habitual, which is also sold at Scoop) have been receiving favorable reviews despite their slight dissention from the brand’s identity.
Scoop NYC will be carrying Lang’s sportswear collection for Spring and Summer 07. Make sure to also check out their fabulous Look Book when on their website.