David Beckham isn’t just an extremely talented and good looking soccer player. Beckham is a lifestyle brand and with all of that branding comes an extremely well dressed David who is the perfect walking advertisement for his products. In the states, the sports world is in need of a fashion icon and who better than David Beckham to lead the way?
In a time when the sports scene only has a handful of athletes that are exceptionally well dressed, we are desperately in need of someone to infuse good fashion sense back into the sports world. There once was a time when the most endorsement-savvy player, Michael Jordan, dominated with a fashion sense while other athletes attempted to step up their game by dawning designer duds. Over the years this has waned a little with jewelry becoming more of a statement with athletes than clothing; just look at the diamonds Terrell Owens is always showing off in television interviews.
Of course, some athletes have stepped foot into the fashion scene by designing clothing, such as Donovan McNabb’s Super Five apparel under the Reebok brand. However, this is more casual wear than clothing that makes a statement with high end style, so the burden now rests with David Beckham to bring his runway “Dolce & Gabbana look” into the competitive industry of sports here in the US. Athletes are competitive after all and I can’t see our American athletes being up shown by the new kid from across the pond.
My son uses the word “Sports Candy” to describe healthy snacks, with David Beckham’s presence soon to be here, I think I just found a new definition for it.