If you love Juicy Couture’s lifestyle brand of clothing and you happen to have the pitter patter of little feet ages 0-24 months crawling around your home, then you will be happy to know that Juicy Baby will be launching this Spring according to WWD. Juicy Couture, a Southern California brand, signed a deal with Tawil Associates to make, distribute and market Juicy Couture boys and girls apparel for newborns and infants, as well as layette clothes.
Juicy Couture is known for their pastel velour and terrycloth tracksuits and casual wear, as well as their expansion into handbags, shoes, jewelry, watches, fragrance, sunglasses and soon enough cosmetics and home products however, I wonder what they would call their cosmetics line as there is already a cosmetics company in Canada called Juicy Cosmetics.
Juicy Couture continues to increase in popularity not only here in the states, but globally as well. In April of 2006, they opened their first flagship location in Tokyo with plans to open many more stores throughout Japan. Juicy Baby is an expansion of their current lines that include men, kids, their regular Juicy line and Couture Couture.
You can find Juicy Baby at select Juicy store locations and at many of Juicy Couture’s wholesale accounts such as Neiman Marcus and Nordstrom’s.