Luxury brand Jimmy Choo, who was recently sold to TowerBrook Capital, is looking to move beyond their infamous footwear and leather good lines and expand into eyewear and fragrance. With new ownership, Tamara Mellon alongside her Creative Director Sandra Choi hope to make Jimmy Choo one of the most treasured luxury brands in the world.
According to WWD, Jimmy Choo will launch an eyewear collection by the end of the year and launch it’s first fragrance in 2008. Another brand expansion in the works is a runway collection of shoes that will start with the fall season. Jimmy Choo, a popular brand among fashionistas, it is also one sought after by many major celebrities.
The history of Jimmy Choo is quite interesting and it’s two acquisitions valued in the millions over the last two years show the investment and growth of the brand under Tamara Mellon’s direction. Now that TowerBrook Capital has acquired the brand with 80% share holding and Mellon still involved at 20%, I think Jimmy Choo’s cult following will only gain momentum as Mellon continues to take the brand in an uphill direction.