Global warming has been on the minds of all of us for some time, it’s an issue we can’t get away from, although some still continue to debate it. Diesel, the hot Italian fashion brand, has decided to bring the global warming message to the forefront through their new ad campaign, “Global Warming Ready.”
The images are thought provoking, whether it be water half way up the skyscrapers in NYC or the beach vacation on Mount Rushmore, this ad campaign is sure to start a buzz. While Diesel says that the ad campaign is subtle, I think it’s very much in your face…and not in a bad way at all. The Diesel website hosts a global warming video that explains global warming and how it will affect our planet. At the end of the video a slideshow begins to play of the ad campaign, although it is somewhat slow, it is definitely worth it and gives you time to really look at each picture. They also offer you tips on 10 things you can do to reduce your carbon footprint, provide a direct link to StopGlobalWarming.org and encourage Diesel fans to watch Al Gore’s “An Inconvenient Truth.” The ads get you thinking, almost to the point that you forget about the great Diesel fashion in the ads.
This campaign comes at a time when many beauty and fashion companies are either going green or collaborating with green charities and organizations to promote awareness of what we are doing to our planet, such as Lancome collaborating with Carbonfund.org.
What do you think of Diesel’s ad campaign? Is it exploitive or do you think it will get more people talking (and doing something) about global warming?