You know him from That 70’s Show and Yo Momma, he co-owns three restaurants (Dolce, The Lodge and Geisha House), but now Wilmer Valderrama is looking to do more. It’s reported that he will launch a men’s fashion line called Calavena this February.
Calavena is said to be a clothing line that is a mix of Latino-inspiration and Diesel. The line will consist of jeans, t-shirts and jackets. Valderrama joins the ranks of many celebrities that are launching their own clothing lines such as Tommy Lee, Justin Timberlake and Gwen Stephani. The trend seems to be progressing with celebrities launching not only their own clothing lines, but fragrances as well, with a positive money making track record to boot.
Will this trend continue to move upward and remain successful or eventually bottom out?