Scoop versus Intermix is not a formal competition of sorts, but one that is a silent rivalry between the two luxury New York boutiques.
The stats:
Scoop
11 Stores in 9 cities
Mega Scoop opening with 10,000sq ft
Has high end and low end designers
Launched in 1996
Has an online store
Intermix
15 stores in 11 cities
Upgrading it’s Madison Ave store to 5,000sqft
Has high end and low end designers
Launched in 1993
Has an online store
Both have ambitious owners with a distinct taste for fashion and both stores have similar concepts. Scoop has gained the higher profile through hiring a public relations firm to take them to the next level of branding while Intermix simply relied on customer loyalty and their great insight into the fashion lifestyle.
For those in New York, which store do you prefer? Is one inherently better than the other?