In the beginning of November it was announced that Sophia Kokosalaki would soon be designing shoes for Payless. For this Fall season, it was Laura Poretzky, who designed Abaete for Payless winter collection. Much to the surprise of trend watchers and even Payless, most of the collection has sold out and has been a major hit in the select 400 stores Abaete for Payless was sold in. So what can Payless do, except extend their contract with Laura Poretzky to design another seasonal collection?
I’m sure that this is only the beginning for Payless. As trends are showing the popularity, not to mention the increase in sales, that top designers coming to the department store level have exhibited. There is no where to go but up with increasing designer shoes made available for the general public at a reasonable price.
I haven’t graced a Payless shoe store since the beginning of the summer, but wonder if the same quality is put into these “public” designer shoes as is in the private label designs. Although, I can’t help but be excited that fashion designers are making their brands more affordable and available to the average consumer. As Target’s motto goes, “Design for All.”