Fashion PR division of Pierce Mattie Public Relations, A Fashion Public Relations. Fashion publicity, promotion marketing firm

I remember when I was a little girl, I felt so grown up the day I got to wear pantyhose. As fashion trends change and fashion itself evolves, it seems that pantyhose is a thing of the past. A recent post here on Pierce Mattie about Pantyhose vs. Tights now seems to be null, as Hanesbrands has noted a 70% decline in pantyhose purchases. It seems, for now, the consumer has spoken.

The issue with pantyhose has always been how easily it runs and that you just can’t get them to fit right. I recall in the early 90’s that tights were a major hit, as I would wear them with anything, even under stonewashed ripped shorts as a way to “dress up” my nightclub attire. Tights remained around, but lost their momentum until the last few years when it came back in force. As with all fashion trends, things are in one minute and out the next, until 10 years later they are the all the rage once again. Can the same be said for pantyhose?

According to Hanesbrands, they think it will take some innovative pantyhose to bring them up to par with newer products. For example, they now offer “anti-cellulite” nylons and hydrating nylons. Of course, the decline is blamed on Generation Y and their desire to be fashionable yet casual in the workplace.

Being old enough to have watched trends recycle themselves over the years, I have no doubt that eventually pantyhose will be in again. What do you think?