Fashion PR division of Pierce Mattie Public Relations, A Fashion Public Relations. Fashion publicity, promotion marketing firm

Often, mainstream brands hire Hip-Hop artists to give their brands street credibility, which often turns into greater suburban popularity and financial profit. This is especially true in the athletic footwear market, where gangsta rappers’ loyalty to Converse’s Chuck Taylors and other artists affinity to Nike’s Air Force Ones lead to huge demand among the youth and young adult demographic. Recently, a traditionally urban brand, Marc Ecko Enterprises, secured a one-year global endorsement agreement with mainstream teen idol, JoJo, to promote its Rhino Red junior footwear line. JoJo will appear in Rhino Red’s spring print and TV “JoJo the Creator” campaigns.