Kate Moss, one of the world's most successful model and style icon to so many has moved into fashion. British retail chain Topshop, which spearheaded the current fast-fashion craze, has signed Moss to create a clothing line that will debut in spring 2007.
Philip Green, the high profile owner of the Arcadia Group, which owns Topshop, announced the deal saying: "Kate has a unique position as a true fashion icon." He plans not only to carry the "Kate Moss for Topshop" label in his 308 stores, but to make it into a global brand. Green already has announced plans to open a flagship Topshop store in New York.
"I love what they stand for. It's going to be fun," said Moss, 32. "I have always been a big fan of Topshop and regularly shop there." Moss is known for her cool put-together outfits, from cutoff denim shorts and boots at the Glastonbury Rock Festival to designer clothes from her friend, John Galliano of Dior.
Yet a year ago Moss was in disgrace after allegations of cocaine use and advertisers withdrew her lucrative advertising contracts. Ironically, it was H&M, Topshop's arch rival that ended a Moss campaign in response to pressure from parental groups concerned about the drugs-are-cool message that might be passed to impressionable teenagers.