I’m a slave to fashion, and most women I know are like me. Every morning we wake up and spend at least half an hour trying to figure out something to wear. It’s a constant battle to look good and feel great. The stiletto shoes that make every outfit look fabulous don't help either.
Shoe companies and their designers really need to think about how the woman feels and what the woman wants. They need to design for the woman! Women at work are wearing these shoes at least eight hours a day. And let me tell you, it is not good for our feet! There is so much technology out there, I shouldn't have to feel like I am walking barefoot in my heels.
Well after some research, I have found out the Nike has once again come to the rescue. Not only do they have lines for cardio, cycling, dance, golf, running, soccer, tennis, walking, and yoga they are also developing a new line of high heel shoes with the air shock technology. Nike has hit on a key marketing opportunity. There are so few companies and brands that cater to the comfortable heel. If Nike can do this right and make the heels look normal while looking fashionable they are definitely going to be successful in the market. They already have the world recognizable brand name, and with the name Nike they can do anything they want.
On a side note (esp. for all the shoe companies our there), bunions are nine times more common in women than men. A study by the American Orthopaedic Foot & Ankle Society found that 88 percent of women in the U.S. wear shoes that are too small and 55 percent have bunions. EHEM!!! HINT, HINT!!!
