Copyright© 1998, 1999, 2000, 2001, 2002, 2004 by Iredale Mineral Cosmetics, Ltd. All rights reserved. PRODUCT LINE Amazing Base¨ - Loose powder base SPF 20 PurePressed¨ Base - Pressed powder base SPF 17 Liquid Mineralsª - Liquid base PureMatteª Finish Powder - Pressed So-Bronzeª 1 and 2 - Pressed powder base size PurePressed¨ Blush and Eye Shadows Complete Colourª - Cream to Powder for Cheeks, Eyes and Lips PureMoistª LipColours and LipSheres PureGlossª for Lips Lip Drinkª - Petroleum-free lip balm Lip and Eye Pencils Cream to Powder Eyeliner Lid Primer PureLashª Mascara PureLashª Lengthening Mascara PureLashª Conditioner PureBrowª Colour PureBrowª Fix & Mascara 24-Karat Gold Dust - Gold, Silver, Bronze One-4-Allª Circle\Delete¨ Concealer - Under-Eye Concealer Disappearª - Camouflage Cream CoverCareª Concealer - Oil-Free Camouflage Cream Enlighten Concealerª - Hyperpigmentation and Bruising D2Oª - Hydration Spray PureBalance - Antioxidant Hydration Spray Magic Mittª Botanical Brush Cleanerª Brushes and Sponges Back to top HOW IS OUR MAKEUP DIFFERENT? The most beautiful cosmetic you can wear is a healthy skin. That's why everything we develop is a true extension of skin care. Our makeup is not just a refinement of conventional makeup; it's a new technology. It's so effective it is recommended by plastic surgeons, dermatologists and skin care professionals. Four in one - Our micronized mineral bases are four products in one: foundation, powder, concealer and sunscreen, and will disguise almost any skin discoloration. SPF 17 Pressed Bases & SPF 20 Loose Bases - Formulated with titanium dioxide and zinc oxide, the minerals give instant, broad-spectrum, chemical-free sun protection. They are also Very Water Resistant. Fast, weightless coverage - Because we use no fillers like talc to dilute the effectiveness of the pigment, one quick application of our minerals provides all-day coverage that doesn't fade, crease or smear. Non-comedogenic and oil-free - The skin is allowed to breathe and function normally. Minimum allergy risk - We use no sensitizers like perfume or chemical dyes and preservatives in our bases, blush or eye shadows. Coverage - Because the minerals are concentrated pigment, they give complete coverage and can be used effectively to camouflage large or small distractions. Adhere - The minerals adhere to the skin until they are removed with any cleanser. Anti-inflammatory - Our mineral bases have anti-inflammatory properties and are especially helpful for acne and rosacea-prone skins. Inert - The loose minerals are inert and cannot support bacteria. Quality - We use state of the art cosmeceutical ingredients to ensure the finest performance in coverage, application and texture. Our vitamins and antioxidants are pharmaceutical grade. Four in One Our micronized mineral bases are concentrated pigment. This means that we use no fillers like talc to stretch pigment or dyes. (Pigment is defined as inorganic color insoluble in water,) as opposed to dyes which are organic (usually derived from petroleum) and soluble in water. Because our bases are concentrated pigment, the coverage we can achieve is far superior to normal makeup with a minimum amount of product. This is why mineral makeup should always look sheer and natural. This concentrated pigment also gives us the high rating we achieve with sunscreen protection. SPF and FDA What is an SPF rating? Sun Protection Factor (SPF) refers to the U.S. Food and Drug Administration's (FDA) approved techniques to assess the efficacy of a sunscreen in the Ultraviolet B (UVB) portion of the spectrum. An SPF rating does not measure Ultraviolet A (UVA) protection. The textbook definition of SPF is the ratio of the time of ultraviolet radiation (UVR) exposure necessary to produce minimally detectable erythema in sunscreen-protected skin to that time required to produce the erythema in unprotected skin. A typical testing protocol is as follows: skin in a non-skin-exposed area, such as the buttocks or lower back, is covered with light-proof adhesive foil; 1-cm areas of foil are removed sequentially so that each area receives a defined dose of UVB. The following day, the patient returns to be examined and areas are assessed for erythema (redness). So, the SPF number gives you some idea of how long you can stay in the sun without burning. For example, if you normally burn in 10 minutes without sunscreen and you've applied a liberal dose of a sunscreen with an SPF number of 15, you should be protected from sunburn for 150 minutes. This does not mean that you are protected from other radiation damage. A broad spectrum sunscreen is required to give protection in the UVA range as well. A very water-resistant rating is given if that same sunscreen still tests at the same SPF after being applied to human subjects and submerged in moving water for four 20-minute immersions. Our powders achieved an SPF 20 for the loose bases and an SPF 17 for the pressed. They all received a Very Water Resistant rating. Under the new FDA monograph, it is no longer permissible to claim a "Water Proof" rating. What's the difference between a sunscreen and a sunblock? Under the new FDA monograph the word "Sunblock" is no longer allowed. The FDA is trying to eliminate any confusion the public may have or sense of false security. However, the titanium dioxide and zinc oxide in our bases literally block UV rays by acting like tiny mirrors on the skin reflecting and refracting the light. Most chemical sunscreens have highly efficient absorption capabilities through the UVB, partly the UVA, and in some instances infrared wavelengths. Once the chemicals have absorbed their limit, the sunscreen ceases to be effective. (Absorption is the process in which light is "lost" when it falls on a material. The light is not actually lost, but is converted into some other energy, such as heat.) Dr. Nicholas J. Lowe and Dr. Josia Friedlander, both from the Skin Research Foundation of California, said in their recent book Sunscreens: Development, Evaluation, and Regulatory Aspects: A new subclass of physical blockers, micronized reflecting powders, have more recently been made available from a variety of manufacturers. Unlike traditional physical blockers, micronized reflecting powders are less visible, yet provide broad-spectrum protection against UVR. These should prove useful in UVR-sensitive patients resistant to older physical blockers for cosmetic reasons. An additional benefit is that they do not cause photosensitization. Not all mineral powders have an SPF rating. If they do, the SPF rating must be specified on the label. How much sunscreen must be applied to get the protection advertised? Much more than you think! At a recent conference of dermatologists, we learned that if you imagine your cupped hand mounded with shaving cream, that's the amount you must apply to achieve the SPF rating that the product claims. The FDA suggests: to get the maximum protection from your sunscreen, apply at least one large handful about 30 minutes before you go outside, and reapply after swimming, toweling dry, or participating in any vigorous activity that causes heavy perspiration.   Is there such a thing as a safe tan? No! A tan is a sign of injury. It is the body's attempt to increase sun protection after the skin is already permanently damaged by an overdose of ultraviolet radiation! 80% of the visible signs of aging is due to sun exposure. And that means all sun exposure, because radiation is cumulative. Walking to the mailbox, getting in your car, and sitting by the window all count! Unprotected exposure to the sun is like sitting in a time machine on fast-forward. Which are the most damaging rays? UVB rays were once thought to be the culprits because they penetrate and affect the epidermis, but UVA rays are now known to be equally if not more damaging. According to Dr. Madhu A. Pathak at the Harvard Medical School: Many lines of evidence indicate that the primary biological actions of UVA radiation involve DNA damage. UVB emissions from the sun undergo significant seasonal variations; the UVA emissions, however, do not appreciably change over the course of the year. The amount of solar UVA reaching the earth's surface is much greater than that of UVB. Also, UVA is transmitted by most window glass and many plastics that do not transmit UVB. Always check to make sure your sunscreen protects from UVB and UVA, but be aware that regardless of the advertising no sunscreen product screens out all UV rays. The best defense is to try to minimize your exposure between the hours of 10 a.m. and 3 p.m. The effects of infrared rays (felt by the body as heat) are not fully known, but according to Drs. Lorraine and Albert Kligman from the University of Pennsylvania; they cannot be ignored in connection with photoaging. What are some of the effects of sun exposure? Lines, wrinkles and sagging are the direct result of sun damage to the underlying collagen and elastin fibers. Hyperpigmentation can be caused or exacerbated by sun irritation to the melanocytes, which in turn causes over-production of melanin, which is in fact the body's attempt to protect itself. Then add hypopigmented macules, telangiectasias and raised, roughed precancerous actinic keratoses, and the result of tanning is not a pretty sight. Didn't I just hear that sunscreens aren't effective against melanoma? No, Dr. Marianne Berwick only said that it is not safe to rely on sunscreens to prevent melanoma. This doesn't mean stop wearing them. Melanoma is now the 10th most common type of cancer in the U.S. The number of cases has risen dramatically, increasing to 42,000 a year. Most dermatologists feel that it takes over 20 years for melanoma to develop. Those with this cancer today had to have been exposed to the sun's damage two decades ago before effective sunscreens had been developed. Dr. Roger Ceilley, president of the American Academy of Dermatology said: To be most effective, sun protection should begin in childhood and continue throughout life. Overwhelming evidence supports the beneficial effect of sunscreen usage, not only in preventing painful sunburn, but also in preventing photoaging and skin cancer, including melanoma. We believe it would be irresponsible to recommend that regular use of sunscreen be discontinued. Can sun damage be reversed? We are told that some of it can be if, and only if, the skin is always protected from the sun. The excellent skin care products on the market today can substantially aid the skin in reversing sun damage. But they do no good if they aren't combined with sun protection. Months of hard work can be undone in one morning working in the garden with no sunscreen, hat or gloves on. FAST, WEIGHTLESS COVERAGE Apply with a brush or a sponge for coverage that it would normally take three products to achieve. The result should look sheer and luminescent and feel weightless. NON-COMEDOGENIC AND OIL-FREE Under a microscope, the mineral crystals look like overlapping fish scales. These crystals form a filter that allows the free exchange of gasses. The minerals are non-comedogenic, and we use no oils in any of our base formulas. We have many accounts from acne patients testifying to improvement in their skins since using our mineral makeup. MINIMUM ALLERGY RISK Allergies and sensitivities are usually caused by substances that cause irritation to the skin. Substances that most commonly cause these sensitivities are chemical preservatives, chemical dyes (usually labeled as FD&C), perfume and alcohol. Reactions are particularly common in skins that have been compromised in some fashion, as through a weakened immune system, sun damage, chemical peels, laser resurfacing, etc. Our makeup contains none of these sensitizers. In fact, zinc oxide and titanium dioxide are anti-inflammatories and help calm the skin. SENSITIZERS All our individual Material Safety Data Sheets of raw materials support that irritation, burning and stinging of the skin are not caused by our ingredients. Further, our processing does not result in any chemical change in the raw materials, so the reaction of the mixed ingredients remains the same as the individual ingredients. We have eliminated from our powders all perfume, chemical dyes and chemical preservatives. These are the top three sensitizers. FD&C DYES When the letters FD&C precede a color, it means that the color has been approved by the FDA for use in foods, drugs and cosmetics. When D&C precede the color, it signifies that it can be used only in drugs or cosmetics. FD&C dyes are derived from petroleum or coal tar. Coal tar is a thick liquid or semisolid tar obtained from bituminous coal which contains many constituents, including benzene, xylenes, naphthalene, pyridine, quinoline, phenol, and creosol. The main concern about coal tar derivatives is that they cause cancer in animals, but they are also frequent sources of allergic reactions, particularly skin rashes and hives. (A Consumer's Dictionary of Cosmetic Ingredients, Ruth Winter, M.S.) Chemical dyes are also often comedogenic, especially the red dyes used in blush. We use no petroleum or coal tar dyes in our products. CONCENTRATED PIGMENT (COVERAGE) The word "pigment" usually means a colored or white compound that is insoluble in a solvent. (The word "dye" generally refers to a chemical compound, most often of coal tar origin, which is soluble.) Our pigments are made from micronized mineral elements only. Other cosmetics almost always contain a filler like talcum powder which is used to stretch a small amount of pigment a long way. Talc is usually the first thing to appear on ingredient lists, which by law must be arranged in order of proportion of content from large to small. Talc is drying, translucent and cheap. It slides off the face, falls into cracks and accentuates lines because of its matte finish. (All matte finishes are aging.) Talc has no camouflage capability. The reason our powders work so well as a natural-looking beauty makeup and/or a camouflage is because they are concentrated pigment which not only masks color but also reflects away light (matte finishes absorb light). An amazingly small amount of the minerals will cover any type of redness including acne, rosacea and erythema (redness). ADHERE Because of the micronization process our mineral particles undergo, they bind together on application. When applied to a clean, moisturized skin the surface tension this creates overcomes gravity and holds the minerals tightly to the skin. The result is that they do not run, crease or smear and will only come off with a cleanser. No special cleanser is required. ANTI-INFLAMMATORY Titanium dioxide and zinc oxide have anti-inflammatory properties and will help to calm erythema. Zinc oxide is also an anti-microbial. PRODUCTS Amazing Base® Is made from micronized minerals, which have an SPF 20. Amazing Base is a concealer, foundation, powder and sunscreen all in one. Use it wet or dry. It comes packaged in a jar containing 10.5 grams with a sifter, a sponge and a gold lid. It is available in 10 colors, which are divided into cool, warm and neutral tones. The cool colors have a pink undertone and the warm tones a yellow. On the color chart they are arranged from light to dark. Amazing Base is best applied with our chisel powder brush for normal coverage and with our pink flocked sponge for heavier coverage. You may also mix it into a moisturizer to make a cream foundation or with our D2O facial spritz for a liquid foundation. PurePressed® Base Is made from micronized minerals with the addition of antioxidants like pine bark extract and natural Vitamin E. It is slightly sheerer and more matte than the loose powders. PurePressed Base is available in the same colors as the loose base (except for Cool Sand) plus eight darker shades ranging from deep gold to mahogany. It's packaged in a compact with a mirror and sponge. PurePressed Base is best applied with our Handi brush for normal coverage. Liquid Mineralsª Our light-diffusing, soft-focus minerals are now encapsulated with ingredients that can replenish the cellular layers of the epidermis. A boon for all skin types, Liquid Mineralsª makes skin look more youthful, diminishes the appearance of lines and wrinkles, minimizes pores, evens out skin tone and adheres so well there is minimal transference. You can immediately see and feel the difference in the look and health of the skin. PurePressed® Matte Finish Powder Use this under or over the mineral base to control oil and shine. Apply with a brush and touch up with the puff provided. There is no SPF in this product. PurePressed® Blush and Eye Shadows The only ingredients used in addition to those in the bases are the colorants, which are all inorganic except for carmine. All our eye colors are chosen to bring out and enhance the color and shape of the eye. You can use the eye shadows wet or dry. You can also make an eyeliner or brow color out of them. PureMoistª LipColours and LipSheres are made without chemical dyes, preservatives or animal products except for beeswax and carmine. An interesting statistic is that if lipstick is worn every day, the individual will consume two tubes a year. That is a lot of product over a lifetime, particularly since most will contain chemical dyes and synthetic preservatives. A Consumer's Dictionary of Cosmetic Ingredients has this to say about a widely used lipstick dye - FD& C Red No. 40: Newest color. Used widely in the cosmetic industry. Approved in 1971, Allied Chemical has an exclusive patent on it. It is substituted for FD&C Red No. 4 in many cosmetics, food, and drug products. Permanently listed in 1971 because, unlike the producers of "temporary" colors, this producer supplied reproductive data. However, many American scientists feel that the safety of Red No. 40 is far from established, particularly because all the tests were conducted by the manufacturer. Therefore, the dye should not have received a permanent safety rating. The National Cancer Institute reported that p-credine, a chemical used in preparation of Red No. 40 was carcinogenic in animals. Our lipsticks contain no perfumes. The reason many lipsticks are perfumed is to cover the unpleasant smell of post-slaughter products. Consumers are often sensitive to both. Our formula is extremely moisturizing and has sun protection from the minerals it contains. PureGlossª for Lips Many lip products, especially glosses and balms, contain petroleum products. Petroleum draws moisture out of the lips and, therefore, causes them to dry and chap. Our glosses are in a base of white lily gel, which nourishes and moisturizes. They are formulated with a lemon-ginger flavor. Lip Drinkª SPF 15 In a base of Macadamia nut oil (no petroleum), this lip balm is so moisturizing and conditioning it truly is a drink for the lips. Contains two sunscreen ingredients — Parsol 1789 and Octinoxate for broad spectrum sun protection. Delicious citrus flavor. Lip and Eye Pencils Made with conditioning oils and waxes and colored with our same protective pigments. Because we use no FD&C dyes, our pencils can be used anywhere on the face. They are perfectly interchangeable between eyes and lips. Their soft formula lends itself to blending and being used as a lip base. Apply a pencil base and layer with a lip gloss for a very current look. Cream To Powder Eyeliners Four trios of colors from a true black to jewel tones. This creamy formula is easily applied with our Eyeliner/Brow brush and can be smudged with the sponge end of the brush or with a finger. Once set, it will stay. Can also be used as an eye shadow or to color brows. Lid Primers Two colors, Canvas and Petal. These can be worn alone or with shadows on top. They will help those with oily eyelids to maintain their shadows without creasing. They also add a subtle highlight to the lid. PureLashª Mascara A mild formula that contains no lacquers, shellac or petroleum-based products. It doesn't smear or flake and is water-resistant. We have excellent feedback from customers who have not been able to wear mascara for years because of allergic reactions. It is available in black and brown and is fitted with a hollow fiber brush. This is the most expensive brush on the market but it's worth it! It's straight and full, gives even coverage and separates the lashes. PureLashª Lengthening Mascara Contains no lacquers, shellac or petroleum-based products. This mascara has the addition of wheat protein to condition and curl the lashes, and fibers to add length to the natural lashes. It uses the same hollow fiber brush as our original mascara. Available in black, brown and navy. PureLashª Conditioner A conditioning formula for the lashes that can be worn alone or under mascara. If applying under mascara, it will add thickness and length to the lashes. Wait for it to dry before applying mascara. PureBrowª Colour Packaged in a tube with a mascara wand. Lightly stroke onto brows to add color or a highlight. It will give the appearance of darker hairs in the brows. For an optimum effect, use two PureBrow colors. PureBrowª Fix & Mascara Packaged in a double-ended tube, it can be used to hold brows in place or as a clear mascara. Use the comb for brows and the brush for lashes. 24-Karat Gold Dust Contains 48% 24-karat food-grade gold. This luxurious gold powder can be brushed on eyes, cheeks and lips. Mix it with hair gel and work it into the hair or a moisturizer for the shoulders and dŽcolletŽ. It shimmers on the skin rather than glittering. Now available in Bronze and Silver. ONE-4-ALLª Kits Contains a triple eye shadow, two cream to powder liners, a half-moon of Complete Colour and two lip glosses. The double-ended brush can be used for eye liners and shadows. The three kits are designed in warm, cool and neutral colors. The kits are an ideal way of simplifying makeup application. Once the base is on, everything but mascara is available in the kit. Don't be afraid to mix the colors and make them uniquely individual. Disappearª This new camouflage cream is so packed with pigment that it will even cover black tattoos! Better yet, Disappear won't just cover breakouts but will also help them to disappear permanently. This new elegant, liposome-based formula contains seaweed extracts; superoxide dismutase, a copper-containing protein enzyme that decomposes free radicals; and the potent antioxidant green tea extract. Green tea extract isn't just an antioxidant but has also been documented to combat acne bacteria. It's patented applicator allows you to apply this with or without a brush. Circle\Deleteª Concealer An eye treatment as well as a concealer containing conditioners like jojoba esters and avocado oil, both high in vitamins A, C, D and E, green tea extract - a potent antioxidant, and vitamin K. Vitamin K is thought to help repair blood vessels that cause some dark circles as well as acting as a skin lightener. Apply with a camouflage brush. Enlighten Concealerª This peach/orange-colored concealer, designed to neutralize the color of hyperpigmentation (brown spots) and bruising contains three whitening agents - Licorice, Vitamin K and Arbutin. Arbutin (extracted from the bearberry leaf) is a new type of skin de-pigmentation and whitening agent that also protects the skin against damage caused by free radicals. Arbutin is well-tolerated by the skin, does not cause irritation, and has no known toxicity or side effects. CoverCareª Concealer We developed this camouflage for plastic surgeons to enable them to cover bruising on patients after facial surgery. But, we have enthusiastic responses from aestheticians who are using it to cover birthmarks, scarring, psoriasis, hyper- and hypopigmentation. It is a highly pigmented, oil-free cream which is easy to apply with a camouflage brush and won't come off while swimming. D2O (Heavy Water) Heavy Water (Deuterium Oxide) really is heavier. Its hydrogen molecule is twice the weight of the molecule in ordinary water, which makes D20 10% heavier than H2O. This is why it stays on the skin longer helping to hydrate and plump the cells. A must for post-laser! Some makeup artists believe that D2O is the quintessential last step in applying our makeup. Mix it with loose minerals for an exceptional liquid foundation. Research has found that: Heavy Water has a higher resistance to vaporization, which helps it stay on the skin for longer periods of time. It has more viscosity. This "thickness" gives it a higher "plumping" effect than regular waters. It bonds with the skin and other connective tissues more strongly than ordinary water, so the skin does not dry out as quickly or as deeply. It requires ten times as much energy to be ionized than regular water, which makes it more protective against ultraviolet radiation. It inactivates certain acne bacteria, making it an ideal moisturizing agent for blemish-prone skin. Our Heavy Water contains additional ingredients like Shea Butter and Amino-guanidine to help soothe and condition the skin. Balanceª This new hydration spritz was formulated specifically to help balance the skin's oil production and pH. It is packed full of ingredients that help to battle free radical and microbial damage. In tangerine flower water, chamomile, myrrh and seaweed extracts calm, and feed the skin. Myrrh especially reduces inflammation, fights bacterial and fungal infections and improves skin circulation. Seaweed extracts help to reduce sebaceous hyper-secretion and regulate the pH of the skin. The added bonus to Balance is green tea extract. Studies have shown that green tea extract at 3% is measurably beneficial for acne-prone skin and that's the exact percentage we've used. Back-bar size. Magic Mittª MAGIC MITT quickly and completely removes makeup using NO cleanser. This cleansing process promotes the health of the skin because it does not affect the skin's natural acid mantle. When this beneficial barrier is intact, it aids the skin in protecting itself from harmful and invasive bacteria. It is made from a new generation of specially knitted micro-fibers many times thinner than a human hair. When wet they create a hydromechanical process that breaks the surface tension of the oils that bond makeup to the skin. This emulsion is then easily swept away by the mitt. It will even remove mascara! Gently exfoliates while it works. APPLICATION TECHNIQUES Amazing Base¨ Loose Powders To release the minerals, remove the seal from the sifter or puncture holes in the seal for a more controlled flow. Do not remove the sifter. Replace the lid, turn the jar upside down and tap the bottom of the jar. A small quantity of the minerals will now be available in the sifter. If you are working patient to patient, tip the minerals from the sifter into a receptacle like a shallow dish. To choose the correct color, test a little on the jaw line. Try to do this in natural light if possible. We recommend beginning with our Natural and Amber bases because they have the same value, but Natural has a pink undertone and Amber a yellow. It will be easy to see whether to go lighter, darker, more pink or more yellow. The minerals are much more forgiving than conventional makeup - one shade will suit a wide variety of skin tones because the minerals are light reflective and refractive and do not absorb light the way matte makeup does. Cleanse the face and moisturize. Allow the moisturizer to absorb. Then, lightly dip a chisel powder brush into the powder, and use the lid or dish to work the powder into the brush so it's evenly distributed. We like to use our Chisel Powder Brush because it gives you absolute control especially in areas around the eyes and nose. The minerals should cling to the bristles all the way around the brush and not just on the ends. Don't use a brush with a large head. This will make the powders fly. Apply the minerals in thin layers using downward strokes. If you've put on too much, use our flocked sponge to remove any excess. (It's easy to overdo when you are first working with these powders because they are so concentrated.) Then spot with the sponge if you need additional coverage. Tip: For extra coverage, mix a small amount of powder into your favorite moisturizer, then apply as you would a cream foundation. This is especially good for areas under the eyes and for concealing large pores. Tip: For a liquid foundation, spritz D2O on our flocked sponge, lightly pick up loose or pressed minerals and apply as a wash. Or, mix the loose minerals with D2O and apply with a sponge. 50/50 is usually a good ratio. Tip: Use a darker base as a contour or bronzer (Latte and Maple are especially good.) This makes the skin come alive and also increases the sun protection. Tip: If the minerals look powdery, wait a few minutes for the skin's natural oils to emerge, or spritz with D2O. This sets the makeup very quickly. PurePressed¨ Base Powders The sponge that comes with the compact should only be used for touch-ups. We recommend applying PurePressed with the brush we designed especially for these powders - The Handi. It's made from squirrel and pony for the softest feel and the most even coverage. It's also small enough to throw into a bag. It's a "go-everywhere," "do-anything" brush - use it for blush and for blending. Lightly brush The Handi over the pressed powders and apply in downward strokes. Our pressed powders are more matte than the loose, which is especially good for those with oily skins. Tip: After you've applied blush, without picking up more base powder, use The Handi to blend everything together. LOOSE AND PRESSED POWDERS FOR CAMOUFLAGE Our powders will cover any type of redness. The following directions will tell you how to camouflage erythema from laser resurfacing, but the same techniques apply to rosacea, acne, birthmarks, etc. Cleanse the face and moisturize. Allow the moisturizer to absorb. If you are dealing with post-laser, the skin will be very dry, so you may want to apply more moisturizer than normal. Test for the correct complexion color. We usually use a yellow-based powder to cover redness, but it's worth trying the complexion color first to see if it will cover without the help of the yellow base. Favorite bases for concealing redness are: Warm Sienna, Amber and Warm Silk. For darker complexions: Golden Glow, Caramel, Autumn. We recommend using our Flocked Sponge to apply the first layer of powder because it will spread the minerals evenly; it's soft (very important for lasered skin, which is extremely sensitive), and it's washable, dries quickly and will last indefinitely. With the flocked sponge pick up some of the powder and press it into the sponge for even distribution. Now with a pressing, rocking motion try the color on some of the erythema. If it doesn't completely cover, we suggest that you apply Warm Sienna first. This base will immediately neutralize the red. YOU DO NOT NEED GREEN! Green works for artists on canvasses; on skin it gives a gray, ghost-like pallor. Apply a thin layer of Warm Sienna on the red areas. Layer again if you need to. It's better to layer than try to cover everything at once. Now, brush the complexion color over the entire face taking special care to blend it into the areas already covered. If the powders appear to accentuate wrinkles or look dry because the skin is flaky from the resurfacing, spritz the face with our D20. Be aware that for several days after laser the skin will flake. This doesn't look very attractive even with the minerals on. To counteract this, the patient may work moisturizer into her/his skin right on top of the powders. It will absorb through. Touch up again if necessary. Blush is a very useful tool for raising the patient's moral. She's looked in the mirror many times and wondered what on earth she's done to herself and whether she'll ever be normal again. She is going to be amazed at the coverage she has with the powders and is now in a position to appreciate what she will look like without the distraction of the erythema. You can lift her spirits by applying a touch of blush. Stay away from pink tones and stick with the neutral or brown blushes like Sheer Honey, Cinnamon or Bronzer. If she's had laser on her eyelids, brush the base on but also go over with Ecru eye shadow. Put a quick dab of PureGloss on, and she's ready to face the world. Tip: For full-face laser don't try to make the entire face the same color as the neck. This will end up looking like a mask. Use the flocked sponge to work the powder into the demarcation line along the jaw. Keep going over it until the line is covered. You may then brush the powders over the entire face without having to apply too thickly. The patient will just look as if she/he has a slight tan. Tip: Recommend that the patient carry D2O with her. This helps with moisture but also feels good on an irritated skin. The itching and burning, commonly associated with laser resurfacing, should also be calmed down by the titanium dioxide and zinc oxide. Circle\Delete™ Concealer The ultimate undereye concealer. Apply with a camouflage brush for an even application and the ability to get into areas like the corner of the eye. Apply in thin layers rather than trying to cover everything at once. Blend the duo colors for an exact match to the skin or for a shade lighter. Circle\Delete can be applied on top of or underneath the mineral powders. If the skin is wrinkled, Circle\Delete can be used alone. The dark peach color in Circle\Delete #2 effectively neutralizes blue, so it can also be used as a concealer for surgical bruises. This is an eye treatment as well as a concealer. (Please see ingredient list.) Also, use Circle\Delete as an additional concealer if needed for blemishes, hyperpigmentation, etc. Brush Circle\Delete around lips and allow to dry before applying lip color. This will help to prevent feathering. CoverCare™ Concealer This was developed as a true camouflage to help plastic surgeons cover bruising since a shadow of the bruise usually shows through the powders. But it is also effective covering birthmarks, scarring, hyperpigmentation, psoriasis, etc. CoverCare is a concentrated oil-free cream. When it dries, it will stay on the skin until it is removed with a cleanser. The best way to use CoverCare is with our Camouflage Brush. This gives an even coverage and ultimate control. It is better to apply it in thin layers rather than trying to cover everything at once. Let the product dry between layering. If you are going to apply the mineral powders on top, don't let the last layer dry completely. Apply the powders while CoverCare is still tacky - the powders will adhere better. Be sure to feather the edges so there is no demarcation line. Tip: You may also mix CoverCare with some loose minerals in order to change the color to match the skin. If this makes it too thick, mix with some moisturizer or D2O. PurePressed¨ Matte Finish Powder This powder is specially formulated to help those with oily skins. It will absorb oil and cut shine. Apply with the Handi brush under or over the mineral bases. Experiment to see which works best for the individual. Touch up with the puff provided in the compact. PurePressed¨ Blush A little goes a long way! Use our White Fan brush so that you can see how much you've picked up and because the brush's contoured bristles will help to blend. Knock off any excess. The perfect blush shade is the color of the cheek when flushed or exercising. Begin the blush on the apple of the cheek (the apple of the cheek is the fleshy part that protrudes when you smile) and brush upward and outwards along the cheekbone. Layer two colors - a neutral first and then a pop of a brighter color on the apple of the cheek. This looks more natural than just one color. Tip: Do harmonize blush and lip color. It gives a lovely natural, pulled-together look. PurePressedª Eye Shadow It's always a good idea to brush the base powder on the eyelid to even out the color and for the sun protection. Then use one of our eye shadow base shades like Ecru, Shell or Oyster from lashes to under brow. Apply with the Eye Shader brush. Concentrate a darker shade on the outer corner of the eye and sweep across the lid with the Eye Contour brush. Use the Eye Liner/Brow brush and a darker shadow to draw a smoky line as close to the top and bottom lashes as possible. Flip the brush over and use the sponge tip to smudge the line. Use the shadows wet or dry. A wet line has an amazing "stay" ability as well as giving a deeper color. Tip: Don't try to match the eye color since this will only cancel out the eye. A complementary (contrasting) color is what makes the eye pop. PureBrowª Colour The brow color is in a mascara wand with a hollow fiber brush. The wiper is specially designed to take off enough color so that it doesn't "glob" on the brows. Gently stroke the brush onto the brow hairs using upward motions. Don't apply too much at once. Use two colors for the ultimate natural effect. Comes in Blonde, Auburn, Brunette, Deep Brown and Raven (use Raven for those with very dark to black hair). Use the darker colors like Raven to cover grey hairs in brows. PureLashª Mascara A gentle, water resistant formula that contains no shellac or petroleum products. If you are going to layer mascara, don't wait for each application to dry. This is what makes lashes stick together. Comes in black and brown. Tip: Professionals, cut off the wand of your tester mascaras so that nobody can give themselves a quick fix without using a disposable. Always use disposables. PureLashª Lengthening Mascara Gentle and water resistant with no shellac or petroleum products. It contains wheat protein to curl lashes and hollow fibers to lengthen them. Again, layer and don't wait for layers to dry. Apply in an upward sweeping motion. Comes in black, brown and navy. Tip: If you value your lashes, don't use waterproof mascara. PureMoistª LipColour Always use a pencil base as it helps to keep color on and gives depth to the overall color. Apply it with a lip brush. If you apply the pencil directly, blotting it will make it stay longer. Then apply a PureMoist LipColour or PureGloss on top. No heavy, dark lines. They are dated and make the lips look smaller. Remember that lips have no oil glands, and they need the moisturizing, conditioning formula contained in our LipColours, LipSheres and PureGloss. We use no petrolatum because it dries out the lips. APPLICATION PROBLEMS We get very few complaints about our makeup, but here are the problems we sometimes hear and what we suggest to solve them. Usually, it requires just a simple adjustment. Most women are used to a liquid foundation that they have to apply in copious amounts to get any coverage. The switch to a powder that is applied in small amounts and gives instant coverage may take some suspension of disbelief as well as some practice. We always recommend that the tools that were designed for these powders be used. This isn't just to sell product - the results are visibly better and the application is easier. "TOO MUCH SHINE" Layering too thickly and pressing into the skin with a sponge tends to separate the crystals. This pulls the mineral that creates the glow to the surface. It is easy to avoid this by applying the minerals in thin layers in downward strokes with the appropriate brush. Keep adding layers until the desired coverage has been reached. It may also help to spritz with our D20 and then blot. Try applying PureMatte on top. "ACCENTUATES PORES OR FINE LINES" Try using the pressed powders not the loose. Spritz with D20 and blot, or mix the loose powders into a moisturizer and make a cream foundation. Apply it with fingers or a sponge. If the powders appear to accentuate lines under the eyes, dampen a cotton pad and gently press it on the problem area, or dab a small amount of moisturizer onto the area. "UNEVEN AND BLOTCHY" This is usually because the minerals have been applied before the moisturizer has been absorbed or because the moisturizer being used only lays on the surface of the skin. The simple solution is to wait a minute for the moisturizer to disappear or to blot any excess. D20 is a good substitute moisturizer for oily skin. Also, some unevenness can be attributed to sponge applicators that do not "move" on the skin. This is why, if a sponge is used, we recommend our Flocked Sponge. It's the only sponge we've found that blends the powders and does not drag. The sponge in the pressed compacts is only meant for touchups. "WRONG COLOR" This was probably chosen in poor lighting. The best way to test for the right color is to do it on the jaw line in daylight. The color should disappear if it blends perfectly with the skin. An easy way to begin is to test Natural and Amber. They both have the same value, but Natural has a pink undertone and Amber a yellow. You will be able to see quickly whether to try a lighter or darker base and which undertone best complements the skin. It is easy to adjust a loose base color by mixing in an opposite. For example, if the color is too light, choose a darker shade with the same undertone. If the base is too yellow, choose a pink base as the mixer. Try a small amount in a dish first to get the right proportions. To mix the powders well, use a clean kitchen whip. This will combine the colors in seconds. COLOR GUIDE FOR BASES AND SKIN TYPES COOL-TONED BASES (In order from light to dark) In color-coding, people who have cool undertones are referred to as Winter or Summer because of the underlying blue tone to skin, hair, eyes, teeth, etc. Winters and Summers usually tan easily, although Summers will have more sun-damage because they tend to have fairer complexions. Use the guide below, as a guide only. Many times, Winters have olive or strong yellow tones to their skins - Asians, for example. They are much better wearing a yellow base so that makeup doesn't look like a mask. However, they should still use cool blush, eye shadows and lipsticks to enhance their features. Cool Sand   Very Fair complexions with pink undertones Light Beige   Fair with pink undertones Natural   Medium Fair with pink undertones Honey Bronze   Medium/Tan with pink undertones. Also use as a blush WARM-TONED BASES (In order from light to dark) In color-coding, people who have warm undertones are referred to as Spring or Autumn because of the underlying yellow tone to skin, hair, eyes, teeth, etc. Springs and Autumns do not tan easily. They may tan eventually but usually burn first. Sun protection is important for all skin types, but it is essential for Springs and Autumns. Also included in this section are our darker bases, all of which have yellow/gold undertones. If being worn by a woman of color, they should be combined with cool blushes, eye and lip colors. Warm Silk   Fair with yellow undertones Amber   Medium Fair with yellow undertones This also works well on olive skins Warm Sienna   Medium Fair with strong yellow undertones This also works well on Asian skins Golden Glow   Medium with yellow/gold undertones This is a mixture of Warm Sienna and Latte Latte   Medium/Dark with yellow/brown undertones Also use as a bronzer Caramel   Medium/Dark with yellow/gold undertones Autumn   Medium/Dark with strong gold undertones Teakwood   Medium/Dark with gold/pink undertones Maple   Dark with gold undertones Use also as a bronzer Terra   Very Dark with yellow undertones NEUTRALS Bisque   Porcelain. This is our lightest base Satin   Mid-way between Bisque and Suntan Perfect for someone who isn't obviously warm or cool. Suntan   Medium/Tan. Same value as Honey Bronze without the pink. Works well on cool and warm skin tones Also use as a bronzer Honey Bronze   Medium/Tan with pink undertones. Also use as a blush COLOR COMBINATIONS Some suggestions that work well together Colors that are universal are Bronzer blush for every skin type; Ecru and Oyster eye bases; Kate and Sarah LipColours; Honey, Mulberry and Soft Peach glosses; Terra-cotta and Sienna lip pencils. When in doubt, head for the neutrals. Cool-Toned Skins - Summers and Winters Cool Sand base Parfait or Mocha blush Heather 1 & 2 as eye base and accent Slate Brown eyeliner or Black/Grey pencils Black mascara Maggie/Sabrina/Sarah LipColours Diana LipShere Candied Rose gloss Spice/Rose lip pencil Light Beige base Barely Rose or Dubonnet blush Oyster eye base Eggplant/Supernova/Taupe/Antique Rose eye accents Slate Brown or Smoky Grey eyeliner or Black/Grey pencil Black mascara Brett, Rose,Sarah LipColours Laura/Misty LipSheres Mulberry/Pink Candy lip gloss Spice/Terra-cotta lip pencil Natural Base/Honey Bronze base Barely Rose/Dubonnet blush French Toast/Taupe or Dusty Blue/Charcoal as base and accent Smoky Grey eyeliner or Black/Grey pencil Black Mascara Brett/Carmen/Kate LipColours Laura/Babe LipSheres Mulberry/Tourmaline lip gloss Rose/Berry/Terra-cotta lip pencils Warm-Toned Skins - Springs and Autumns Warm Silk/Bisque base Sheer Honey/Tawny blush Ecru/Shell eye base Champagne/Cappuccino eye accents Walnut eyeliner or Brown pencil Emma/Lily/Sarah/Sabrina LipColours Sherry LipShere Honey/Soft Peach lip gloss Spice/Peach/Sienna/Terra-Cotta lip pencils Black Brown/Brown mascara Warm Sienna/Amber base Copper Wind/Warm Apricot blush Ecru/Oyster/Shell eye base Cappuccino/Dawn/ Dark Suede eye accents Slate Brown eyeliner or Black/Brown pencil Black Brown mascara Catherine/Emma/Jean/Sarah/Brett LipColours Laura/Sherry LipSheres Honey/Toffee/Soft Peach lip gloss Sienna/Terra-cotta lip pencils Satin/Suntan/Latte base Dubonnet/Cinnamon blush Ecru/Pink Smoke eye base Eggplant/Taupe/Emerald/Supernova eye accent (or Dusty Blue/Charcoal duo for base and accent) Dark Suede/Slate Brown eyeliner or Black Grey eye pencil Black mascara Deirdre/Jean/Maggie/Rose LipColours Babe/Maria LipSheres Pink Candy/Mulberry/Red Berry lip gloss Terra-cotta/Rose lip pencils Global Shades These are the lucky people who can wear just about everything although cool colors make their eyes pop and their skin glow. Gold looks wonderful as a highlighter on cheek bones and eyes. Currant/Copper Wind/Cocoa/Plum Blush Shell/Topaz eye base Blue Moon/Emerald/Wine&Roses eye accent (or try Pecan/Chocolate duo for base and accent) Charcoal/Chocolate/Smoky Grey eye lines or Black/Black Grey eye pencil Black mascara Annette/Carmen/Deirdre/Golden Girl/Jean/Jo/Rachel Lip Colours Babe/Laura LipSheres Gold Fling/Red Berry/Wild Plum/Tourmaline lip glosses Cocoa/Terra-cotta lip pencil The important thing to realize about this makeup is its versatility. It can be as simple or as intricate as you wish. Blend base colors together, use blush on eyes, lipsticks as blush, brow colors as hair touch-ups. It's being used on film sets and television, fashion photo shoots, in salons and spas, and by the most highly regarded physicians in the world. This is what makeup should be. It beautifies the skin and makes it look younger; it assists in its overall health, and gives meaningful protection. truly is the skin care makeup. Questions and Answers "FAQ" Is the makeup safe for all skin types? Yes. Its non-sensitizing and sun protective ingredients make it especially appropriate for allergy-prone, compromised or healing skin. Is it all right to use it on acne-prone skin? Yes. It is completely non-comedogenic and allows the skin to breathe and function normally. It also easily covers the redness common with eruptions. We have also had many aestheticians tell us that they have seen an improvement in the skins of their clients since they have been using Iredale cosmetics. May I use Iredale with Retin-A? Yes. Iredale can be used with any skin care regimen. The SPF the minerals provide is especially important while using Retin-A. Is it necessary to wear additional sunscreens when using the minerals? No. You may if you wish. We always believe that you can't wear too much protection in the sun. However, be careful of comedogenic or sensitivity reactions to some chemical sunscreens. Because our minerals provide a physical sunscreen, there are no chemicals to be absorbed by the skin that could cause reactions. How do you increase the sun protection? Our makeup has a certified SPF 17 for the pressed bases and SPF 20 for the loose. This was achieved by an FDA approved laboratory using one light coverage on human subjects. The light coverage was applied with a brush just the way you would use it if you were applying a normal makeup. When the tester applied a second layer, the protection increased. The increase in protection will, of course, depend on how much you apply. How soon can the makeup be applied after laser, microdermabrasion or peels? The minerals can be applied immediately after a microdermabrasion or a peel. They will not only cover the redness but the titanium dioxide and zinc oxide are anti-inflammatories, which will help to calm the erythema. Application after laser resurfacing must depend on the physician's permission. Many factors are involved including the laser that was used and how deeply it was used. Almost always, makeup can be applied as soon as the skin has re-epithelized. One of the important things to remember is that it is essential for healing skin to be protected by the sun. Minerals provide this as well as coverage and soothing properties. What are the best colors for camouflaging redness? Definitely not green! Green works fine for artists working on canvass when they want to neutralize red, but it doesn't work on the human skin. It leaves a gray, ghost-like pall, which is very unattractive. Our yellow bases do an excellent job of concealing redness. Our most popular yellow base is Warm Sienna, and that is our most popular color for camouflaging erythema. Other popular yellow bases are: Warm Silk, Amber and Golden Glow. Is the loose or pressed powder better for post-laser? Either will cover the erythema and give the necessary sun protection. You might want to bear in mind, however, that the new skin after laser is extremely sensitive and the fewer ingredients you have to worry about, the better. The loose contains less than the pressed. Our advice on lasered skin is to keep it as simple as possible. Will the minerals cover bruising or birthmarks? Yes. However, the shadow of some dark bruising may show through. Try the peach Circle\Delete or CoverCare to camouflage anything that the powders won't. Please refer to the Application section to learn how to use them. What does a water- and perspiration-proof rating mean? Under the new FDA monograph, no manufacturer is now allowed to claim a "water proof" rating. The highest nomenclature that is allowed is "very water resistant." This is a rating allowed by the FDA when a product has successfully completed its criteria for underwater testing. It requires that product be placed on a human subject and immersed in moving water for 80 minutes. The SPF is then tested. In the case of our makeup, it maintained its SPF and, therefore, acquired a "very water resistant" rating. It applies to our mineral powders this way. If you are perspiring heavily or swimming or you've been caught in the rain, don't wipe your face with the towel -just pat it. You may remove a small amount of the makeup, but the majority will stay on the skin. Dancers have found jane iredale to be much easier than usual makeup because they don't have to keep reapplying it during performance. If you are exercising in the sun, it would be wise to brush on another layer of minerals after you've dried you face. Does work on older or aging skin? Yes. Because this is a light-reflective cosmetic, it obscures fine lines and wrinkles and gives a healthy glow to the skin, making it look younger. Matte makeup absorbs light and allows the eye to see "into" the skin. On a very lined skin, it is helpful to spritz with water (preferably our D2O Heavy Water which resists evaporation) after applying the makeup. This softens lines and gives a dewy look. Are the powders drying? No, quite the reverse. Powders have a bad name because they usually contain talc. Our minerals actually trap moisture between the skin and the crystal layer. What moisturizer is best used with the powders? Your favorite. Just wait for it to be absorbed so that you have a smooth canvas to work on. If you don't, the powders will grab unevenly. What are the coloring agents in your cosmetics? We color mostly with iron oxides and carmine. We may use manganese violet in some of our pink loose base powders. We use ultramarines, chromium oxide green, and chromium hydroxide green in our blue and green eye shadows. We never use FD&C (petroleum-derived) dyes. Is it O.K. to put your blush on eyes? Yes, because we don't use FD&C dyes in our blushes. FD&C dyes are not allowed for use around the eye area. Some red dyes (like Red #40) are extremely comedogenic. Break-outs in the cheek area could be related to this. Do the eye shadows crease? Not so far! Are the lip and eye pencils interchangeable? Absolutely. They all have the same ingredients. Is the makeup easy to apply? Extremely! The problem that first-time wearers commonly encounter is that they apply too much. Because they are used to using makeup that has large amounts of filler and no "pay-off," they use the same techniques when applying jane iredale. With minerals, less is more. Please refer to the Application section for explicit technique details. How long does it take to apply a full makeup? Ten to fifteen minutes and it will last all day with no need for touch-ups! May I apply it over my regular foundation? Yes, but we don't know why you would want to. Try it and see the amount of coverage you get just with the minerals. You'll be amazed! Guess why we called it Amazing Base?! What cleanser should I use? Your favorite. The minerals can be removed with any cleanser. They won't, however, come off with plain water. Do men use the Iredale Cosmetics? Yes. Because the minerals are undetectable, they feel very comfortable wearing them. In fact, newscasters are now using the powders on high definition television because their old makeup was obvious to the television cameras. INGREDIENTS AMAZING BASE® Bismuth Oxychloride Also known as "synthetic pearl" and occurs in the earth's crust. Some claims have been made that Bismuth Oxychloride is an antiseptic. In fact, it is Bismuth Subgallate that has antiseptic qualities. Mica Found in nature in crystallized, thin elastic sheets that can be separated easily. They vary in color from pale green, brown, or black to colorless. It can be shiny or dull. We use mica for its gliding properties in a form that does not cause shine. Titanium Dioxide Derived from Titanium, which is extracted from the minerals such as rutile and Ilmenite. It gives the greatest covering and tinting power of any white pigment and it is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection. Zinc Oxide Also known as Flowers of Zinc, is derived from the mineral sphalerite which occurs in limestone and dolomites. Zinc is believed to encourage healing of skin disorders. It is insoluble in water. In an ointment it is used as an antiseptic and as a protection against skin diseases. Iron Oxides Iron oxide is iron combined with oxygen and can be found in nature or produced synthetically. It varies in color from red to brown, black to orange or yellow depending on the degree of water and the purity. Manganese Violet Derived from the mineral pyrolusite. A purple/blue pigment permanently listed in 1976 for cosmetic coloring, including around the eyes. Carmine A crimson pigment derived from the a Mexican and Central American species of beetle, which feeds on cacti. (The coloring has no known toxicity and was permanently listed for use in food by the FDA in 1977.) The brilliant red color only exists if the beetles die a natural death and this they do by the hundreds of thousands once they have mated. They are then vacuumed off the cacti and sent for extraction. Vegans and those practicing Kosher will want to avoid this. Our products that contain carmine are: So-Bronze 1 and 2, Cedar Rose Complete Color, Currant, Dubonnet, Barely Rose and Parfait blush, Ruby, Wine & Roses, Pink Smoke and Cloud 9 eye shadows. Boron Nitride A raw ingredient originally used in the ceramics industry, it is now also produced to cosmetics grade. It is composed of flat, hexagonal, plate-like crystals that can freely slide over one another. Because of this composition, this white powder is added to cosmetics to enable a silky glide in application, and provides excellent adhesion and soft focus properties. PUREPRESSED® BASE Mica Found in nature in crystallized, thin elastic sheets that can be separated easily. They vary in color from pale green, brown, or black to colorless. It can be shiny or dull. We use mica for its gliding properties in a form that does not cause shine. Bismuth Oxychloride Also known as "synthetic pearl" and occurs in the earth's crust. Some claims have been made that Bismuth Oxychloride is an antiseptic. In fact, it is Bismuth Subgallate that has antiseptic qualities. Titanium Dioxide Derived from Titanium, which is extracted from the minerals such as rutile and Ilmenite. It gives the greatest covering and tinting power of any white pigment and it is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection. Zinc Oxide Also known as Flowers of Zinc, is derived from the mineral sphalerite which occurs in limestone and dolomites. Zinc is believed to encourage healing of skin disorders. It is insoluble in water. In an ointment it is used as an antiseptic and as a protection against skin diseases. Dimethicone Made from sand (silica) that is a combination of minerals but largely comprised of quartz. This state-of-the-art ingredient replaces the need for oils and is the coating on our micronized titanium dioxide. Dimethicone aids spreading, is transfer resistant and imparts a remarkable smoothness and creaminess to the overall product. It also improves coverage without adding heaviness. And, it is non-comedogenic and highly water repellent. It gives micronized titanium dioxide the highest light refractive ability of any titanium. This outstanding ingredient is one of the driving forces behind the creative evolution of color cosmetics. In a recent medical article titled "Effective Sunscreen Ingredients and Cutaneous Irritation in Patients with Rosacea," Dr. Nichols and colleagues found that the addition of silicon-based protectants (dimethicone and cyclomethicone) into sunscreens greatly reduced facial irritation that rosacea sufferers experienced to these products. The physicians performed this study because in their medical experience patients with rosacea are particularly susceptible to irritation caused by sunscreen ingredients. The results of the study demonstrate that in addition to their protective actions, dimethicone and cyclomethicone were found to have excellent moisturizing actions. Jojoba Esters Oil extracted from the beanlike seeds of the desert shrub Simondsia chinensis. It has been used for many years by Mexican and American Indians for hair and skin care. Of any oil, it most closely resembles the skin's natural sebum. It gives some protection against UV rays. An ester is a molecule of a fatty acid and a fatty alcohol. Tocopherol Vitamin E. A topical antioxidant and natural preservative with many known skin benefits. We use natural Vitamin E because there is very little incidence of allergic reaction to it. Pine Bark Extract 85%-95% proathocyanidins and flavonoids extracted from the French Maritime pine tree bark (Pinus pinaster). It is a potent free radical scavenger and preservative. Its antioxidant capabilities are 50 times greater than Vitamin E and 20 times greater than Vitamin C. Its molecular structure is much smaller than that of Vitamin E and C, and, therefore, it penetrates more readily through the epidermis into the dermis. It is water-soluble and most importantly it is safe. We have run no tests on the benefit of the antioxidants in our formulas to the skin, but there are a number of clinical reports attesting to its topical value as a free radical scavenger and as a preventative against UVB radiation damage. May contain: Iron Oxides Iron oxide is iron combined with oxygen and can be found in nature or produced synthetically. It varies in color from red to brown, black to orange or yellow depending on the degree of water and the purity. LIQUID MINERALSª Gel Ingredients: Aloe Vera Leaf Juice, Lavender Flower Water, Vegetable Glycerin Lavender Flower Water Helpful for rapid healing and soothing. It stimulates new cell growth, fights infection and reduces inflammation. Also helps to balance oil production. Aloe Vera Leaf Juice (First Aid Plant) A compound expressed from the leaf of the aloe plant. There are more than 300 species. Used medicinally for more than three thousand years. It is referred to in the Bible. Used for its softening benefits in cosmetics. Hydrating and soothing. The specifically formulated and purified aloe vera in our gel is less sensitizing than raw gel. Vegetable Glycerin Helps the skin to retain moisture due to its water-binding capabilities that allow it to draw and absorb water from the air. Mineral Liposome Ingredients: Mica, Titanium Dioxide, Boron Nitride, Iron Oxides, L-sodium Hyaluronate, Olive Squalene Mica Found in nature in crystallized, thin elastic sheets that can be separated easily. They vary in color from pale green, brown, or black to colorless. It can be shiny or dull. We use mica for its gliding properties in a form that does not cause shine. Titanium Dioxide Derived from Titanium, which is extracted from the minerals such as rutile and Ilmenite. It gives the greatest covering and tinting power of any white pigment and it is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection. Boron Nitride A raw ingredient originally used in the ceramics industry, it is now also produced to cosmetics grade. It is composed of flat, hexagonal, plate-like crystals that can freely slide over one another. Because of this composition, this white powder is added to cosmetics to enable a silky glide in application, and provides excellent adhesion and soft focus properties. L-sodium Hyaluronate A natural protein that helps retain moisture in the skin. It can hold up to one thousand times its weight in water. As we age, the levels of hyaluronic acid diminish. Applying hyaluronic acid post-treatment will help make the skin feel soft and avoid dehydration and subsequent flaking. Olive Squalene An oxygenator and cancer fighter. It holds moisture to the epidermal lipid layer. Helps keep skin supple and smooth and guards against UV radiation. Anti-Oxidant Liposome Ingredients: Coenzyme Q10, Magnesium Ascorbyl Phosphate, Seaweeds, Vitamin K, Calendula, Chamomile, Willow Bark Extract Coenzyme Q10 A naturally occurring metabolic enzyme found in every living cell of the body. Used daily, CoQ10 helps prevent and reverse the aging process. It stimulates the vital energy necessary for skin cells to heal, protect and rejuvenate themselves. Tests show that: CoQ10 decreases DNA damage up to 70%. Significantly maintains the dermal matrix. Reduces wrinkle depth by 27%. Increases epidermal turnover and cellular renewal. Acts as a powerful antioxidant. Magnesium Ascorbyl Phosphate (Vitamin C) A stable derivative of ascorbic acid. Has been shown to suppress melanin formation. Has a protective effect against skin damage by UVB radiation. A good antioxidant and anti-inflammatory that can be used post-exfoliation, as it frequently has a less acidic pH than water-based Vitamin C. Seaweeds (Algin, Agar, Carrageenan) Have anti-inflammatory capabilities in addition to being nourishing and moisturizing to the skin. People who are allergic to shellfish should avoid these ingredients. Vitamin K Rosacea specialist, Dr. Geoffrey Nase has said: "Vitamin K has been the plastic surgeons' magical secret weapon for post-surgery bruising (damaged blood vessels). It has been shown to strengthen blood vessels (arterioles, capillaries and venules) in scientific studies. Small concentrations of Vitamin K added to your daily routine may have a very positive effect on under eye bags (swelling), under eye bluish color (dilated venules returning de-oxygenated blood) and red dilated arterioles that have not been structurally damaged." Calendula (Marigold) Has soothing, antiseptic, anti-itching and anti-inflammatory properties. Effective for oily and/or delicate skin as well as for acne. Extract obtained from the calendula blossom. Chamomile Anti-inflammatory and antiseptic. Studies have shown that it reduces dryness, itching, redness and sensitivity in irritated and inflamed skin. Extract obtained from the flower heads. Willow Bark Extract Outstanding anti-inflammatory and anti-bacterial properties. It is one of the few ingredients that is found in nature and is also an OTC. A natural source of salicins and beta-hydroxyacids which are especially helpful for acneic skin. Additional Ingredients: Sodium Polyacrylate, Stearic Acid, Vanilla Extract (and) Sweet Almond Extract. Sodium Polyacrylate A starch. Stearic Acid Derived from butter acids, cascarilla bark and other oils. Used as a softener. Vanilla Extract (and) Sweet Almond Extract A proprietary blend of essential oils of vanilla and sweet almond which serve as a uniquely enhanced, all-natural preservative. PUREMATTE™ FINISH POWDER Mica Found in nature in crystallized, thin elastic sheets that can be separated easily. They vary in color from pale green, brown, or black to colorless. It can be shiny or dull. We use mica for its gliding properties in a form that does not cause shine. Rice Starch Made from finely pulverized rice grains. It is a demulcent (soother) and emollient, and forms a soothing, protective film when applied. Zinc Stearate Zinc Soap (a mixture of zinc salts). Widely used in cosmetics because it contributes to adhesive properties. Titanium Dioxide Derived from Titanium, which is extracted from the minerals such as rutile and Ilmenite. It gives the greatest covering and tinting power of any white pigment and it is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection. Dimethicone Made from sand (silica) that is a combination of minerals but largely comprised of quartz. This state-of-the-art ingredient replaces the need for oils and is the coating on our micronized titanium dioxide. Dimethicone aids spreading, is transfer resistant and imparts a remarkable smoothness and creaminess to the overall product. It also improves coverage without adding heaviness. And, it is non-comedogenic and highly water repellent. It gives micronized titanium dioxide the highest light refractive ability of any titanium. This outstanding ingredient is one of the driving forces behind the creative evolution of color cosmetics. In a recent medical article titled "Effective Sunscreen Ingredients and Cutaneous Irritation in Patients with Rosacea," Dr. Nichols and colleagues found that the addition of silicon-based protectants (dimethicone and cyclomethicone) into sunscreens greatly reduced facial irritation that rosacea sufferers experienced to these products. The physicians performed this study because in their medical experience patients with rosacea are particularly susceptible to irritation caused by sunscreen ingredients. The results of the study demonstrate that in addition to their protective actions, dimethicone and cyclomethicone were found to have excellent moisturizing actions. Ascorbyl Palmitate A salt of ascorbic acid used as a preservative and antioxidant. May contain: Iron Oxides Iron oxide is iron combined with oxygen and can be found in nature or produced synthetically. It varies in color from red to brown, black to orange or yellow depending on the degree of water and the purity. SO-BRONZE™ 1 and 2 Mica Found in nature in crystallized, thin elastic sheets that can be separated easily. They vary in color from pale green, brown, or black to colorless. It can be shiny or dull. We use mica for its gliding properties in a form that does not cause shine. Titanium Dioxide Derived from Titanium, which is extracted from the minerals such as rutile and Ilmenite. It gives the greatest covering and tinting power of any white pigment and it is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection. Bismuth Oxychloride Also known as "synthetic pearl" and occurs in the earth's crust. Some claims have been made that Bismuth Oxychloride is an antiseptic. In fact, it is Bismuth Subgallate that has antiseptic qualities. Zinc Stearate Zinc Soap (a mixture of zinc salts). Widely used in cosmetics because it contributes to adhesive properties. Boron Nitride A raw ingredient originally used in the ceramics industry, it is now also produced to cosmetics grade. It is composed of flat, hexagonal, plate-like crystals that can freely slide over one another. Because of this composition, this white powder is added to cosmetics to enable a silky glide in application, and provides excellent adhesion and soft focus properties. Dimethicone Made from sand (silica) that is a combination of minerals but largely comprised of quartz. This state-of-the-art ingredient replaces the need for oils and is the coating on our micronized titanium dioxide. Dimethicone aids spreading, is transfer resistant and imparts a remarkable smoothness and creaminess to the overall product. It also improves coverage without adding heaviness. And, it is non-comedogenic and highly water repellent. It gives micronized titanium dioxide the highest light refractive ability of any titanium. This outstanding ingredient is one of the driving forces behind the creative evolution of color cosmetics. In a recent medical article titled "Effective Sunscreen Ingredients and Cutaneous Irritation in Patients with Rosacea," Dr. Nichols and colleagues found that the addition of silicon-based protectants (dimethicone and cyclomethicone) into sunscreens greatly reduced facial irritation that rosacea sufferers experienced to these products. The physicians performed this study because in their medical experience patients with rosacea are particularly susceptible to irritation caused by sunscreen ingredients. The results of the study demonstrate that in addition to their protective actions, dimethicone and cyclomethicone were found to have excellent moisturizing actions. Stearic Acid Derived from butter acids, cascarilla bark and other oils. Used as a softener. Isopropyl Jojobate An ester of isopropyl alcohol and jojoba acid, used as a binder, skin-conditioning agent, and emollient. May contain: Iron Oxides Iron oxide is iron combined with oxygen and can be found in nature or produced synthetically. It varies in color from red to brown, black to orange or yellow depending on the degree of water and the purity. PUREPRESSED® BLUSH and EYE SHADOWS Mica Found in nature in crystallized, thin elastic sheets that can be separated easily. They vary in color from pale green, brown, or black to colorless. It can be shiny or dull. We use mica for its gliding properties in a form that does not cause shine. Titanium Dioxide Derived from Titanium, which is extracted from the minerals such as rutile and Ilmenite. It gives the greatest covering and tinting power of any white pigment and it is listed in the FDA monograph as one of the purest and most effective active ingredients for sun protection. Dimethicone Made from sand (silica) that is a combination of minerals but largely comprised of quartz. This state-of-the-art ingredient replaces the need for oils and is the coating on our micronized titanium dioxide. Dimethicone aids spreading, is transfer resistant and imparts a remarkable smoothness and creaminess to the overall product. It also improves coverage without adding heaviness. And, it is non-comedogenic and highly water repellent. It gives micronized titanium dioxide the highest light refractive ability of any titanium. This outstanding ingredient is one of the driving forces behind the creative evolution of color cosmetics. In a recent medical article titled "Effective Sunscreen Ingredients and Cutaneous Irritation in Patients with Rosacea," Dr. Nichols and colleagues found that the addition of silicon-based protectants (dimethicone and cyclomethicone) into sunscreens greatly reduced facial irritation that rosacea sufferers experienced to these products. The physicians performed this study because in their medical experience patients with rosacea are particularly susceptible to irritation caused by sunscreen ingredients. The results of the study demonstrate that in addition to their protective actions, dimethicone and cyclomethicone were found to have excellent moisturizing actions. Tocopherol Vitamin E. A topical antioxidant and natural preservative with many known skin benefits. We use natural Vitamin E because there is very little incidence of allergic reaction to it. Pine Bark Extract 85%-95% proathocyanidins and flavonoids extracted from the French Maritime pine tree bark (Pinus pinaster). It is a potent free radical scavenger and preservative. Its antioxidant capabilities are 50 times greater than Vitamin E and 20 times greater than Vitamin C. Its molecular structure is much smaller than that of Vitamin E and C, and, therefore, it penetrates more readily through the epidermis into the dermis. It is water-soluble and most importantly it is safe. We have run no tests on the benefit of the antioxidants in our formulas to the skin, but there are a number of clinical reports attesting to its topical value as a free radical scavenger and as a preventative against UVB radiation damage. May contain: Iron Oxides Iron oxide is iron combined with oxygen and can be found in nature or produced synthetically. It varies in color from red to brown, black to orange or yellow depending on the degree of water and the purity. May contain: Ultramarines Made from powdering the mineral lapis lazuli. It is a vivid blue. May contain: Chromium Oxide Green and Chromium Hydroxide Green Oxides of chromium occurring in the earth's crust. Some risk of allergic reactions. Used only in Emerald and the trio Green Dream eye shadows. May contain: Bismuth Oxychloride, Carmine A crimson pigment derived from the a Mexican and Central American species of beetle, which feeds on cacti. (The coloring has no known toxicity and was permanently listed for use in food by the FDA in 1977.) The brilliant red color only exists if the beetles die a natural death and this they do by the hundreds of thousands once they have mated. They are then vacuumed off the cacti and sent for extraction. Vegans and those practicing Kosher will want to avoid this. Our products that contain carmine are: So-Bronze 1 and 2, Cedar Rose Complete Color, Currant, Dubonnet, Barely Rose and Parfait blush, Ruby, Wine & Roses, Pink Smoke and Cloud 9 eye shadows. COMPLETE COLOUR™ Ethyl Macadamiate An ester of Macadamia oil, used as an emollient. Cyclomethicone Derived from silica. Used as an emollient and for glide. (See Dimethicone.) Polymethyl Methacrylate Ester of acrylic acid. A thickener and binder. Caprylic/Capric Triglyceride An oily mixture derived from coconut oil. Used extensively as a vehicle for pigment dispersion. Hybrid Sunflower Oil Obtained by milling the seeds of large sunflowers. Contains large amounts of vitamin E. Isopropyl Jojobate An ester of isopropyl alcohol and jojoba acid, used as a binder, skin-conditioning agent, and emollient. Candelilla Wax An herbal wax obtained from various Euphorbiaceae species. The wax is used in lipsticks to give them body. Jojoba Seed Oil Oil extracted from the beanlike seeds of a desert shrub, used as a skin lubricant. Jojoba comes closest to the skin's actual sebum. Wheat Starch A bonding of wheat starch, a product of the cereal grain used for its emollient and soothing properties. Tribehenin An ester of glycerin and behenic acid, a fatty acid found in seed fats. Used as an opacifier, emollient and lubricant. Boron Nitride A raw ingredient originally used in the ceramics industry, it is now also produced to cosmetics grade. It is composed of flat, hexagonal, plate-like crystals that can freely slide over one another. Because of this composition, this white powder is added to cosmetics to enable a silky glide in application, and provides excellent adhesion and soft focus properties. Vanilla Extract Used for scent and flavor. Bisabolol A myrrh-type gum resin obtained from African trees. It reduces sensitivity and inflammation. It is also soothing and has vaso-constrictive properties. Also used as a preservative. Grape Seed Extract An extract used for its healing, soothing, antioxidant properties. May contain: Mica, Titanium Dioxide, Carmine, Iron Oxides Iron oxide is iron combined with oxygen and can be found in nature or produced synthetically. It varies in color from red to brown, black to orange or yellow depending on the degree of water and the purity. PUREMOIST™ LIPCOLOURS AND LIPSHERES Lipsticks are made from a number of waxes which can be white, brown, green, yellow, amber or black. Their use in cosmetics can be traced back to ancient Egypt, where women coated their bodies with a mixture of melted wax and essential oils. At festive occasions, their dancing would slowly melt the wax releasing the fragrance from the essential oils. Castor Seed Oil Expressed from the beans of the castor-oil plant. Soothing to the skin. Isopropyl Jojobate   Jojoba Esters Oil extracted from the beanlike seeds of the desert shrub Simondsia chinensis. It has been used for many years by Mexican and American Indians for hair and skin care. Of any oil, it most closely resembles the skin's natural sebum. It gives some protection against UV rays. An ester is a molecule of a fatty acid and a fatty alcohol. Beeswax A natural substance obtained from the honeycomb. Can be yellow or white. It has powerful anti-microbial properties. Vegans will want to avoid products with beeswax. Ozokerite A naturally occurring wax-like mineral; a mixture of hydrocarbons. An emulsifier and thickening agent. Candelilla Wax An herbal wax obtained from various Euphorbiaceae species. The wax is used in lipsticks to give them body. Jojoba Seed Oil   Grape Seed Extract   Caprylic/Capric Triglyceride An oily mixture derived from coconut oil. Used extensively as a vehicle for pigment dispersion. Silica   Borage Oil An herbal extract with emollient properties. Rich in stores of a therapeutic fat called gamma linolenic acid (GLA), an omega-6 fatty acid. An anti-inflammatory which may help to clear acne and rosacea. Vanilla Extract (and) Sweet Almond Extract A proprietary blend of essential oils of vanilla and sweet almond which serve as a uniquely enhanced, all-natural preservative. Peppermint Leaf Extract A flavoring. Bisabolol A myrrh-type gum resin obtained from African trees. It reduces sensitivity and inflammation. It is also soothing and has vaso-constrictive properties. Also used as a preservative. May contain: Mica, Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Carmine (CI 75470). PUREGLOSS™ FOR LIPS Aqua Deionized water. White Lily Bulb Extract Edible bulbs that were made into soup by the Indians. The high gloss gel it provides replaces the need for petrolatum products. Aloe Vera Leaf Juice (First Aid Plant) A compound expressed from the leaf of the aloe plant. There are more than 300 species. Used medicinally for more than three thousand years. It is referred to in the Bible. Used for its softening benefits in cosmetics. Jojoba Seed Oil Of any oil, it most closely resembles the skin's natural sebum. It gives some protection against UV rays. Avocado Oil High in fat, vitamin A and C. Used in folk medicine as an aphrodisiac. Green Tea Leaf Extract Recently discovered to have many nutritional and healthful qualities. It contains 20 times the antioxidant effect of Vitamin E and increases the effect of sunscreens. High in methylxanthines, which are believed (by the National Cancer Institute) to prevent skin cancer. Green tea also helps prevent irritation of the skin. Safflower Seed Oil Oil is expressed from the seed of an Old World herb that has large bright red or orange flowers and resembles a thistle. Used to soften the skin. Carnauba Wax Exuded by the leaves of a Brazilian tree to conserve its moisture. Called the tree of life by the natives because of the use they make of its various products. Beeswax A natural substance obtained from the honeycomb. Can be yellow or white. It has powerful anti-microbial properties. Vegans will want to avoid products with beeswax. Tocopherol Vitamin E. A topical antioxidant and natural preservative with many known skin benefits. We use natural Vitamin E because there is very little incidence of allergic reaction to it. Bisabolol A myrrh-type gum resin obtained from African trees. It reduces sensitivity and inflammation. It is also soothing and has vaso-constrictive properties. Also used as a preservative.