Build brand awareness and drive consumers to the website.
Position the breadth of the offer including men’s and women’s for inclusion into an array of editorial stories without forfeiting coverage in bridal magazines.
Product placement for the brand in a wide array of publications and online outlets including MSN.com, Maxim and Antenna as well as major national and regional bridal publications including Brides, Bridal Guide and Martha Stewart Weddings.
Launch new collection to the press.
Created a media strategy to pitch both brides-to-be and their fiancés through monthly on-line media outreach, editorial styling and product placement in the top print bridal publications.
Katrina Kelly Jewelry was featured in the top national bridal magazines, as well as large social media networks.