Objective:
Build brand awareness and drive consumers to the website.
Strategy:
Position the breadth of the offer including men’s and women’s for inclusion into an array of editorial stories without forfeiting coverage in bridal magazines.
Results:
Product placement for the brand in a wide array of publications and online outlets including MSN.com, Maxim and Antenna as well as major national and regional bridal publications including Brides, Bridal Guide and Martha Stewart Weddings.
Objective:
Launch new collection to the press.
Strategy:
Created a media strategy to pitch both brides-to-be and their fiancés through monthly on-line media outreach, editorial styling and product placement in the top print bridal publications.
Results:
Katrina Kelly Jewelry was featured in the top national bridal magazines, as well as large social media networks.