Objective:
Launch Ethan Allen’s Flagship Design Center at 1010 Third Avenue, New York City.
Strategy:
To capitalize on the “1010″ location, Pierce Mattie Communications sourced ten high-end interior designers to produce one-sheets highlighting their ten favorite pieces from the new Ethan Allen Lifestyle Collections. Leading up to the official press event, media received the one-sheets in order to start building the buzz. Approximately one month before the grand opening, media was invited in for “hard hat” tours while the center was still under construction.
Results:
Ethan Allen has been featured in The New York Times, Elle Decor and Good Housekeeping. Pierce Mattie PR also brokered complementary product integration for the new set of EXTRA; Ethan Allen outfitted the “home” set where the more intimate celebrity interviews take place.
Objective:
Create brand awareness by capitalizing on the company’s unique product launches while driving web traffic .
Strategy:
Pierce Mattie Communications developed dynamic social media programs with cause-marketing components. Among these programs were the National Family Pajama Night™, a program geared at creating awareness around the importance of families spending time together in order to strengthen the family bond. By developing this program, The Company Store was able to promote their seasonal collection of matching family pajamas while having an added layer to attract media attention.
Results:
For the National Family Pajama Night program alone, Pierce Mattie PR secured more than 390 placements, or 320 million media impressions, and 184 broadcast placements.
Objective:
Position Marc Blackwell New York (MBNY) as the go-to resource for high-end tabletop.
Strategy:
Pierce Mattie Communications scheduled private media appointments at the MBNY showroom in Chelsea. Each editor in attendance received one-on-one time with Blackwell, and were gifted with a limited edition martini drink set gilded in 24K gold. During subsequent follow-up, Pierce Mattie Communications continued to develop storylines that focused on Blackwell’s hand-painted craftsmanship and use of high-end materials.
Results:
MBNY has been featured in New York, O, The Oprah Magazine, Aventura, Bridal Guide, LIFE, House Beautiful, InStyle and House & Garden.