Objective:
Launch Every Man Jack’s WANTED Campaign, a viral initiative targeted at driving website traffic and securing “real men” for a national ad campaign.
Strategy:
Orchestrate program from securing participation from judges and sponsors to drafting copy; conduct outreach to social media and major online traffic drivers to generate coverage both pre and post-event.
Results:
The WANTED Campaign was featured on Men’s Health, Thrillist and other large social media networks.
Objective:
Position Grooming Lounge as the authority on all aspects of men’s grooming and secure coverage on the brick and mortar locations in Washington, DC and Northern Virginia.
Strategy:
Pierce Mattie Communications capitalized on the irreverent, fun and trend-oriented characteristics of the Grooming Lounge brand, the mediagenic cache of its founder, Mike Gilman, and its central location in the political capitol of the United States.
Results:
Grooming Lounge has been featured in a diverse array of men’s publications including Men’s Health, Details, Blackbook, Maxim, Parenting, Time Out NY; regional magazines including Capitol File, DC and Washingtonian; as well as television shows such as the TODAY Show.