Launch Every Man Jack’s WANTED Campaign, a viral initiative targeted at driving website traffic and securing “real men” for a national ad campaign.
Orchestrate program from securing participation from judges and sponsors to drafting copy; conduct outreach to social media and major online traffic drivers to generate coverage both pre and post-event.
The WANTED Campaign was featured on Men’s Health, Thrillist and other large social media networks.
Position Grooming Lounge as the authority on all aspects of men’s grooming and secure coverage on the brick and mortar locations in Washington, DC and Northern Virginia.
Pierce Mattie Communications capitalized on the irreverent, fun and trend-oriented characteristics of the Grooming Lounge brand, the mediagenic cache of its founder, Mike Gilman, and its central location in the political capitol of the United States.
Grooming Lounge has been featured in a diverse array of men’s publications including Men’s Health, Details, Blackbook, Maxim, Parenting, Time Out NY; regional magazines including Capitol File, DC and Washingtonian; as well as television shows such as the TODAY Show.