Objective:
Secure regional press to drive consumers to boxing gym opening as well as to secure franchise press, driving new franchise owners.
Strategy:
Develop pitches based on Olympic partnerships and regional experts, highlighting health benefits and caloric burn of boxing workouts and capitalizing on boxing trend that was in the media.
Results:
Secured multiple television placements in local markets as well as national placements on Extra, MTV and FOX News.
Objective:
Position Pilates on Fifth as the authority on Pilates, drive participation among consumers and increase education enrollment.
Strategy:
Develop targeted pitches based on health concerns such as breast cancer and children’s health and capitalize on dancing background of founders.
Results:
Secured placements in multiple print magazines such as Vogue, Self and Time Out NY.
Objective:
Position PumpOne as the best digital workout trainer on the market.
Strategy:
Capitalize on visual interface designed for the iPhone, marrying aesthetics with functionality.
Results:
In addition to securing a diverse assortment of press in multiple outlets including Fitness, Men’s Health and Shape, brokered a partnership with Rodale, which utilized the PumpOne interface for a Men’s Health iPhone application.
Objective:
Educate the press on the core points of differentiation in the Yamuna Body Rolling Method.
Strategy:
Host individual treatments for the press with Yamuna, allowing them to experience the program first hand.
Results:
Secured feature length stories in Vogue and W magazines as well as editorial mentions in other top magazines such as Shape and Fitness.