Differentiate the brand in an extremely crowded and competitive marketplace.
Select the most fashion forward editor-friendly pieces of the collection and promote them via editor events.
GUESS Handbags were consistently featured in top fashion magazines including Lucky, ELLE, Harper’s Bazaar, Real Simple as well as television shows such as Good Morning America, The View and TODAY.
Differentiate the offer, targeting a younger, hip demographic for GBX and the sophisticated, professional male for Giorgio Brutini.
Edit the collection to showcase the most fashion-forward, trend-driven pieces and design pitches that highlight the unique voice behind each line; source brand ambassadors for each line, music industry influencers for GBX and fashion bloggers and designers for Giorgio Brutini.
Pierce Mattie Communications secured coverage in target-appropriate outlets including NYLON Guys, Men’s Health, ELLE Man, Antenna Mag, Bullett, OUT Magazine, Newsday, Footwear News, Footwear Insight, NYT.com and Esquire.com.