Buzzed Daily! http://www.piercemattie.com/buzzed/ Todays Industry Dirt Files en Copyright 2007 Thu, 25 Jan 2007 19:07:27 +0000 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss From Pop Sugar ]]> http://www.piercemattie.com/buzzed/2007/01/from_pop_sugar.html http://www.piercemattie.com/buzzed/2007/01/from_pop_sugar.html Thu, 25 Jan 2007 19:07:27 +0000 Manhattan Media & Celebrity Dirt ]]> http://www.piercemattie.com/buzzed/2006/12/manhattan_media_celebrity_dirt.html http://www.piercemattie.com/buzzed/2006/12/manhattan_media_celebrity_dirt.html Celebrity Buzz Entertainment Buzz Gossip Manhattan Media Buzz Public Relations Buzz Dirt Gossip Manhattan Media Fri, 29 Dec 2006 01:46:57 +0000 Media Training: Don't Let The Press Goad You. Applies To Blog Fights Also Here is a coach who is vocally engaging in his media training. He isn't reacting, and decides to "punish" the press with lame sound bytes.]]> http://www.piercemattie.com/buzzed/2006/12/media_training_dont_let_the_pr.html http://www.piercemattie.com/buzzed/2006/12/media_training_dont_let_the_pr.html Media Bloopers Media Training Thu, 14 Dec 2006 19:29:07 +0000 Fox News Bloopers: Reporting on the Top Cock ]]> http://www.piercemattie.com/buzzed/2006/12/fox_news_bloopers_reporting_on.html http://www.piercemattie.com/buzzed/2006/12/fox_news_bloopers_reporting_on.html Media Bloopers Thu, 14 Dec 2006 19:27:49 +0000 K-Fed Update Defamer While Britney Spears' lawyers were drafting divorce papers on Monday, Kevin Federline (who almost instantaneously acquired the moniker "Fed-Ex" since news of the split) was doing an interview with MuchMusic in support of the rap career which now, tragically, becomes his sole means of support not involving the "borrowing" of meal money from Sean Preston and Jayden James during his weekend visitation window. At some point during the interview, Federline received a text message, turned ashen, and left the table for half an hour, perhaps indicating that was the moment he learned his marriage was over, putting him only a year or so behind the average InTouch reader. In the above video of the scene, you can almost see the sparkle drain from his bling.]]> http://www.piercemattie.com/buzzed/2006/11/from_defamer_while_britney_spe.html http://www.piercemattie.com/buzzed/2006/11/from_defamer_while_britney_spe.html Celebrity Buzz k-Fed Sat, 11 Nov 2006 20:28:19 +0000 Elle Mc Pherson drops lawsuit against Heidi Klum The former supermodel was furious when Klum was referred to as ‘The Body’ in a recent campaign by lingerie brand Victoria Secrets. Mc Pherson, who was nicknamed ‘The Body’ in the nineties, believed it was her rightful title. She was reported to have been unhappy that Klum said in a recent advert for the brand:” They call me the Body and now I have a bra named after me.” However she told exposay.com that she decided to drop the case after meeting with the Dalai Lama. The spiritual Buddhist leader made her realise that sharing the name was no big deal. She said:” A few people have made me stop in my tracks and the Dalai Lama would be one of them. It's no big deal for me. She can have the name.” http://www.piercemattie.com/buzzed/2006/10/elle_mc_pherson_drops_lawsuit.html http://www.piercemattie.com/buzzed/2006/10/elle_mc_pherson_drops_lawsuit.html Celebrity Buzz Sat, 14 Oct 2006 14:03:00 +0000 Faran Krentcil and The Imaginary Socialite lawyers, strippers, Fox News Producers until it seemed everyone had come out. And yet there is still one blog left. It was never one of the more popular blogs and yet it persists. It has the feel of being written by a team of assistants, desperate to show how inside they are, hoping that oblique references and hazy party photos make them seem well, like a socialite. Yes I am talking about The Imaginary Socialite. Rumour has it that it is kept by Fashion Week Daily scribe Faran Krentcil. But one wonders if a fashion publication like The Daily would be comfortable having one of its team members using the publication's access to find fodder for a blog. Faran and MisShapes Leigh Lezark But in an industry where gossip and insinuations are par for the course maybe Brandusa Niro doesn't care. Still one would imagine that a girl with access like Faran would keep a much dishier blog indeed. That thought a lone lends credence to the idea that the blog really is kept by a bunch of silly assistants. Surely Faran can do better than that. ]]> http://www.piercemattie.com/buzzed/2006/10/faran_krentcil_and_the_imagina.html http://www.piercemattie.com/buzzed/2006/10/faran_krentcil_and_the_imagina.html Blogging Wed, 04 Oct 2006 18:14:10 +0000 Hard-Learned lesson: Don't Try to Censor A Blogger The Washington Post ran this story about how the blogoshere can turn on you when you try to censor it. The Lesson: Dont ever censor -be as transparent as possible, make changes, then move on.]]> http://www.piercemattie.com/buzzed/2006/10/hardlearned_lesson_dont_try_to.html http://www.piercemattie.com/buzzed/2006/10/hardlearned_lesson_dont_try_to.html Blogging Gossip Marketing Buzz Technology Public Relations Blogger Blogging Censor Ethics Tue, 03 Oct 2006 15:48:23 +0000 The Blogging A-List: Who Will Take on The Good Ship Gawker? A-list has been the subject of much discussion in recent months as the media industry has come to terms with the fact that the blogging isn't going away anytime soon. Big blogs like those in the Gawker empire have made the careers of relative unknowns. Jesse Oxfeld went on to New York Magazine, Ana Marie Cox moved to Time (and published a book.) Even mid-grade blogs like Jossip have allowed personalities a chance at a better career. And now the newest blogger to be validated by the wider media industry is Jessica Coen. Coen recently announced she was moving to Vanity Fair as the online deputy editor sending New York's blogland into a veritable frenzy over her successor as everyone asked the inevitable question of who will take on Gawker. Thus now that we have established that blogging will get you places if you do it right, who will be the next sensation? The anonymous blog phenomena that was so early 2005 has left an odd gap in the top tiers of well read and respected blogs as more of these bloggers came out hoping for fame and fortune and didn't quite make it. The only sure path to success appears to be manning the Gawker helm. But do people even care about achieving fame via their blogs anymore? This is an interesting dilemma when we consider the new demographics of the top level blogs. With more and more popular bloggers pursuing it as a hobby or adjunct to already successful (and at times very public) careers will Nick Denton be able to find the kind of captain that Gawker will need to keep the good ship Gawker afloat in the stormy new media seas? Can Gawker fight to stay relevant as her talent moves on to greener pastures and average bloggers forgo the fame and fortune route? One popular theory for Denton's strategy in the interim is hiring a series of guest editors for short terms stints as the right person for the editorship is tracked down. Gawker staples like Worker #3116, unofficial mascot Krucoff (who just won lunch at Conde Nast and thus clearly doesn't need the new media's help anymore) and the internet's token black friend The Assimilated Negro will be tapped to fill in the gaps. Considering that current managing editor Alex Balk has been a little lackluster in his performance as more of Gawker's original material like features on the Meatpacking District and the unreadable Great Moments in Journalism have fallen flat this strategy feels even more risky. But Gawker is far too valuable of a property to let issues of mere talent topple it. In order to keep relevant Denton will be forced to make some tough decisions regarding his ship's direction. Perhaps trying to take Gawker in a more pop culture direction is already having a negative impact. Anyone else notice how there are more Gawker Artists bits filling up the ad inventory, not to mention ouroboros style ads for other blogs and new media services? Not a good sign at all. It is time for strategic thinking about new media's direction with Gawker as the unfortunate centerpiece. ]]> http://www.piercemattie.com/buzzed/2006/10/the_blogging_alist.html http://www.piercemattie.com/buzzed/2006/10/the_blogging_alist.html Media Buzz Mon, 02 Oct 2006 17:08:32 +0000 Amanda Chapel Announced Her Very Own Tech (Geek) PR Blogger "F-List" Satire Strumpette calls out tech pr bloggers on web markup standards. How do you or your site do against "The Validator"? Check here.
Today, Strumpette has completed its first annual "F-List" competition where more than 450 PR bloggers competed to be named one of the worst. Busted! Excuse me, but all along, we’ve been saying the "A-list” of PR bloggers are a horde of chatty posers. Well, now we got ‘em dead to rights. The most significant aspect of this story is the sheer irony. Turns out our loudest midway hucksters are the biggest failures in the very thing they sell, i.e. web expertise. For them, standard business practice is to proclaim expertise they apparently don’t have. This exposé makes them out for what they really are: Flimflam artists and confidence men that use cheap carnival hypnosis and hype to bamboozle that green right out of your wallet. For $5, they’ll guess that card you’re holding. And, no matter whether they're right or wrong, they’ll announce that guess with all the conviction your money can buy. Hyperbole? Maybe a tidge. But this much is certainly true. This story proves but again that big boobs are where the action is and are HUGELY popular.
]]> http://www.piercemattie.com/buzzed/2006/09/amanda_chapel_announced_her_ve.html http://www.piercemattie.com/buzzed/2006/09/amanda_chapel_announced_her_ve.html Public Relations Buzz Technology Public Relations W3C Fri, 15 Sep 2006 20:50:53 +0000 JOKE'S ON HIM (Ronn Torossian): Page Six New York Post Ron Torossian bought out the domain names of PR firms all over town.
September 10, 2006 -- WHEN Ronn Torossian of 5W Public Relations bought out the domain names of p.r. firms all over town, he forgot to buy the most important one of all: his own! Check out ronntorossianpr.com and it will direct you to a Summer's Eve Douche advertisement. "Let's call the man what he is," says our source who masterminded the prank. Torossian acted unfazed and told Page Six, "It's probably one of the many p.r. firms that I beat on a daily basis, and I welcome them to stand up and say who they are."
I was unaware of the backstory and that Ron's intention
"was to learn how long it would take 5W's competition to realize that they failed to protect there brand."
So I guess the lesson would be if you're going to spin Cybersquatting as an experiment in branding and protecting that brands name, protect your name first?! ]]> http://www.piercemattie.com/buzzed/2006/09/jokes_on_him_page_six.html http://www.piercemattie.com/buzzed/2006/09/jokes_on_him_page_six.html Gossip Media Buzz Public Relations Buzz Branding CEO Cybersquatting Ethics Ron Torossian Mon, 11 Sep 2006 04:09:43 +0000 Hewlett-Packard Spied on New York Times Writers in Leaks With a Technique Known As "Pretexting" Joynet. David Young posts the dirt:
The methods were/are suspect. Fine. A director of the company, Thomas Perkins of Kleiner Perkins fame, resigned from the board of Hewlett Packard outraged over the methods used. Also fine. Good for Mr. Perkins. But in the coverage (page 4, the editor’s note) of the incident it comes to light that Mr. Perkins just completed a $100 million superyacht. I think that’s interesting.
SAN FRANCISCO, Sept. 7 By Damon Darlin of the New York TImes— The California attorney general’s investigation into the purloining of private phone records by agents of Hewlett-Packard has revealed that the monitoring effort began earlier than previously indicated and included journalists as targets. The targets included nine journalists who have covered Hewlett-Packard, including one from The New York Times, the company said. The company said this week that its board had hired private investigators to identify directors leaking information to the press and that those investigators had posed as board members — a technique known as pretexting — to gain access to their personal phone records. In acknowledging Thursday that journalists’ records had also been obtained, the company said it was apologizing to each one. “H.P. is dismayed that the phone records of journalists were accessed without their knowledge,” a company spokesman, Michael Moeller, said. See documentation on The Smoking Gun]]> http://www.piercemattie.com/buzzed/2006/09/this_is_a_test_of_the_industry.html http://www.piercemattie.com/buzzed/2006/09/this_is_a_test_of_the_industry.html Media Buzz Public Relations Buzz Journalists Leaks New York Times Pretexting Fri, 08 Sep 2006 17:55:37 +0000