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March 31, 2005

Tony & Tina Cosmetics Gossip

Industry sources report over at Tony + Tina Cosmetics the company is soon closing after 7 years of existence. Tony + Tina who gained major notoriety during their launch for face glitter has been restructured globally time and time again.

Today their focus on the twenty something crowd with $6 million in annual revenues. Tony + Tina are carried in select Nordstrom’s, Macy’s and Sephora stores.

Tony & Tina reported to Fortune Magazine three months ago that they wanted to grow the teen market. Their tactic was to select 50 popular high school girls, who each interact with at least 100 kids a day, to wear and talk about their makeup. One month later the traffic on http://www.tonytina.com/home.php increased by 25%. The colors the teens wore became Tony + Tina's top seller.

If this industry gossip glitters out to be true, it’s safe to assume that their influential outreach to those 50 girls should have been explored into all cities and not just Manhattan.

Posted by at March 31, 2005 03:33 PM

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