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March 30, 2005

What Magazine Editors Want from The PR Firm Right Now: April 1 05

Publication Beauty Editors- With a combined circulation of more then 60 million, consumer magazine beauty editors can make or break a product. Here, the lowdown for today:

LATINA MAGAZINE
Samantha is looking for healthy hair treatments for their June issue…Deep conditioning treatments, repairing treatments, etc. Samantha is also working on a healthy skin story for their June issue. They are targeting certain skin problems, and she will check with Yesina to let us know what they are looking for specifically.

VANITY FAIR
Alexa is still seeking Tanning products for the “May/June” issue

TEEN VOGUE
For the July Issue, Holly is seeking Tanning products and items for the 10 Most Wanted…they must be “NEW and COOL” The lead beauty story has yet to be determined

FITNESS
Nicole is looking for products for the July story “Love your body bare”. Toners, Body bronzers, cellulite treatments, manicure products, pedicure products, etc. Nicole is also looking for anti-aging products for the same issue and Bronze and Gold Makeup.

Occupying over 220 stores, Belk is the largest privately owned department store in the USA and sales for 2004 were over 2billion, that’s one third the size of Saks.

Two private equity firms; Blackstone Group and Apollo Advisors are also looking at their wallets to see if they can flip the bill. Both firms are also interested in the Neiman Marcus Group who has had a flashing FOR SALE sign on their front lawn. (vegas style)

Saks Inc. is a $6.4 billion company, with $3.7 billion generated by its department stores and about $2.7 billion by its Saks Fifth Avenue Enterprises division. Does that include the back charges to vendors that they are already on the red line for this year? Please see our blog posting for - Saks Scandal of Chargeback’s goes bad! "Like over 20million dollars worth!"
This clean up of the Saks company could make stock higher, less debt and give Saks an opportunity to go back into prestige retail and let go of all medium range retail branding.

Posted by at March 30, 2005 04:21 PM

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