Pierce Mattie Public Relations New York & Los Angeles

As a Blogger, I see Microsoft’s gifting of their Acer Ferrari laptop complete with Windows Vista to select Bloggers just another day in the world of “Review me” and word of mouth advertising in the blogosphere. Many don’t feel the same way, stating that it is outright bribery. The laptops received came during the height of the Holiday season and many Bloggers feel that these “gifts” are unethical. As I’m sure you know from my previous posts on this topic, I completely disagree.

As, LongZheng, one of the Blogger’s on the receiving end noted, “Windows Vista is launching in 30 days.” My question is, why wouldn’t Microsoft want to create a buzz about a brand new product and operating system soon to launch among tech Bloggers? I understand why Microsoft did it, as I received Max Factor’s Volume Couture Mascara a few weeks ago. It is a product that is only available come January. My job was to test it out and write a review. Obviously the company that sent it was hoping for a good review and to help generate the buzz about it prior to launch. The difference in the price tag of a bottle of mascara and a laptop is quite large, but it still doesn’t take away from the fact that companies want to find new ways of creating product buzz prior to and after a product is out on the market. By sending the laptop to only a select few Bloggers, generates even more buzz and you get the various views on how the system works from real people, not advertisers, using the product. Is it because this product to review had a high-end price tag? If Microsoft sent a $20 product, would those tech Bloggers still feel it was a case of bribery?

BL Ochman's WhatsNextBlog is a daily read for me. Unfortunatly she has been dealing with a detached retna (ouch) and not posting as frequently as usual. I've been seeing the same Bazooka viral post since the 25th of September.

In agreement with her post headline Doing a Viral Campaign Right Ain't Cheap, or Easy but confused about the details of her post I decided to comment. Here is her post. I'm curios if anyone on the Bazooka campaign cares to respond.

The blogging A-list has been the subject of much discussion in recent months as the media industry has come to terms with the fact that the blogging isn't going away anytime soon (ever). Big blogs like those in the Gawker empire have made the careers of relative unknowns.

Jesse Oxfeld went on to New York Magazine, Ana Marie Cox moved to Time (and published a book.) Even mid-grade blogs like Jossip have allowed personalities a chance at a better career.

And now the newest blogger to be validated by the wider media industry is Jessica Coen. Coen recently announced she was moving to Vanity Fair as the online deputy editor sending New York's blogland into a veritable frenzy over her successor as everyone asked the inevitable question of who will take on Gawker.

Many savvy shoppers rely on magazines to help guide their purchases. We often assume that editors know best when it comes finding dazzling new products in beauty, fashion, and perfume. Thus it isn't surprising that one of the newest trends to show up on the frenzied Manhattan shopping scene is the curated magazine sponsored shopping event.

Yesterday New York Magazine hosted a Best Bets Shopping Event. Women lined up to shop discounts from vendors who had been labeled "best bets" by New York Magazine.

It was a hodge podge of potential shopping targets with high end hand bags next to Method soap.

Admittedly it felt like an event where advertisers were given a chance to hawk their wares to unsuspecting women who had actually paid for the privilege rather than a truly editorial driven event. The event surely generated its fair share of controversy as New York Magazine is not the only one to host a shopping event.

Next month shopping bible Lucky Magazine will host its own Lucky Shops event which is going to be quite a bit bigger and hopefully better. After all it is easier to trust a magazine with one proven vertical, fashion, than a magazine like New York Magazine that plays host to many sections.

It's been a few weeks since Good magazine launched. For those who are not in the know, Good magazine encourages and inspires conscious global citizens to band together and "give a damn." I was following up on the LA and NY launch parties via posts on GOOD magazines own blog (the site is integrated into a blog) and ran head first into a truckload of published spam comments.

I'm not talking about Astroturfing, or shameless plugs that help the cause. The really offensive stuff! It's like nobody has been on watch at Good for the last 15 days, and that isn't so Good after all. On September 25th Good's blog spambot sold out to the bankers, sex industry and drug companies! They all should make a large contibution todoy.

The Goods on Good Magazine: Clean website design, nice magazine layout. Both are easy to navigate/read –stimulating mix of content that will reach several demographics. Good Magazine Departments:

Cover, an arresting visual and verbal statement that presents insight and/or commentary on a current focal point of our culture.

Graphic Statement, a visual interpretation of the issue theme

Look, A bold visual tour of creative ideas around the world

Last week I was out for cocktails with a few other business owners in the service industry. One was a skin care manufacturer, the second was a clothing line designer and the third was the owner of a large fitness chain of health clubs.

We got into an in depth discussion about managing client relationships

We were discussing how to repair a client relationship where things have gone wrong, for example clients whose expectations are unrealistic, clients who are abusive towards the staff and those clients who for whatever reason have become dissatisfied with their service.

The Wall Street Journal had run an article on entrepreneurs a few years back where I was quoted by saying “My New Year’s resolution as a business owner is to only work with people, places and things I really care about and that respect my team, work and over-all business ethics.”

1. Choose clients carefully

4. Live Up To Your Own Standards. Give What You Expect, Set The Example.

If you have done all your work working with your clients and have defined what you can achieve and there are still insurmountable problems, then it is time to re-evaluate whether that client is appropriate to have.

About a month ago we had a client call the office and demand that I get on a conference call. The brand was new to the market, had very little distribution (only one salon in New York) and the consumer awareness was simply not there (she refused to do salon events with us). The owner had worked with two other PR firms before us (our biggest competitors) for about two years who both did not secure the regional and national glossy press that the client was looking for. We were given about 3 months to change her entire media platform and correct the damage that the other PR firms had done during the course of two years. Naturally I slipped off my dress shoes, undid my tie, sat back in my chair practiced my breathing exercises and then took her call.

As you know, October is Breast Cancer Awareness Month. We will see a lot on this in the media over the next few weeks to come. I have witnesses many brands jump on the big pink ribbon band wagon. Our staff at Pierce Mattie PR encourages all of our beauty and lifestyle accounts to get active and donate. We walked last year in the Revlon Walk and raised some cash for the cause. And sure some perceive the pink movement as a gimmick that has become almost like Christmas and used as just another way for beauty brands to make money.

Increasingly the fashion industry is starting to acknowledge their complicity in a host of ecological ills. And while any industry has a responsibility for making the world a better place while adding to the bottom line, fashion has the potential to steer us towards not only a more beautiful future but a more sustainable one.

Excitingly there are many people already steering us in that direction. Fashion Blog Fiftyrx3 points fashion consumers towards some of the most exciting trends and designers in eco-fashion land.

Increasingly this blog will focus on trends in eco-fashion as we wish to show our commitment to a better and more beautiful future. We will explore innovative brands like prAna who use reusable energy powered by wind mills and and work to incorporate organic cotton, PET and hemp fabrics. Trendy denim line Bread Denim contributes with its environmentally conscious non toxic dyes at the wash house.

There are so many facets to living a more sustainable and conscious life. Little changes add up even while there are trade offs from one fabric choice to another. There are no clear cut answers on how to live consciously but exploring the many possibilities for a brighter future is a responsibility shared by us all.

Don't like the life you have now? Get a second one! Perhaps you always wanted to be a Supermodel, beauty editor, the next Oprah with a twist. We've all been playing simulation games around the office lately with the recent October launch of Desperate Housewives: The game. A company called Second Life, has created something different, it's social networking in that familiar 3D simulated environment that is fun, but can be profitable as well. Users can create, design, own virtual land, meet people, engage in real business opportunities, convert virtual cash into real currency, own IP rights and much more.

More than 900,000 users have signed up to build homes, form neighborhoods and live out alternative versions of their lives in the 3-D, computer-generated world. This is not just for Generation L (liquid generation) audience/demographic, Second Life is sure to attract anyone who was labled a Generation Xer (1961-1981) to todays new Silent Generation (S 2001-). Players spend around $350,000 a day on average or a rate of $13 million a year. I'm sure we'll be hearing more about Second Life in the real world as advertisers and marketers are sure jump at ways to reach out to those who choose to build a second life for themselves online.

I cannot believe that it is almost Halloween. Fall seems to be flying by. My children announced to me today what characters they are going to be to go out trick or treating. My 2 year old wants to be Superman, my 4 year old is going to be Buzz Lightyear and my 7 year old is going to be a Power Ranger.

Power Ranger? Are they even still around? I thought that was ancient history, so I inquired further why he would want to be a Power Ranger this year. I was surprised at his answer. You see, the Blue Power Ranger has “built in” muscles in the costume. My son, fully aware that there are a few girls at school that have a crush on him, wants to have muscles.

Ever since the new initiative in schools to keep kids healthy and fit across the US, I’ve noticed my two older sons wanting to exercise more and eat, “Sports Candy.” For those of you who are not familiar with the fitness superhero on Nickelodeon keenly named “Sportacus,” Sports Candy is fruits and vegetables. The school no longer allows parents to send any type of junk food in with their child for snack, the lunch menu is a healthy one and all children are required to run 26 miles before the end of the school year.

With all of these new programs in place to get kids back on the right track of being healthy and fit and carrying that over into the teens years and through adulthood, one would begin to wonder why beauty and fashion magazines still continue to create flawless superficial images of fit bodies and beautiful faces in their pages. Why continue to create this image of beauty that is unattainable (and sometimes the reason behind many eating disorders)? Some companies are catching on and understanding the issue.

The new commercial being seen in Canada by Dove is a real eye opener. I surely hope that it will be seen here for all teen and pre-teens to see. I've been noticing more and more commercials by Dove with their Campaign for Real Beauty to show not just underweight beauty queens, but real normal average women. Have you noticed this, as well?

While I fully support the new school initiative in my school district to get kids healthy and fit, I hope that beauty and fashion magazines can put Photoshop to rest, showing us that a true healthy and fit person of beauty needs no airbrushing. I realize that this may never go away, but certainly it would be nice to tone it down a bit. In fact, in their October and November issue, Marie Claire has an article called Beauty Road Show. It's where they photograph women of all ages and races, cross-country, and ask them what they love about themself. The photo's are fabulous, representing real women everywhere.

What are your thoughts on body image and the media and the new healthy schools initiative?

There’s something special about this time of year. As the leaves turn to burning hews of orange and red, and the days grow shorter, drifting into cold autumn nights, there’s nothing more spectacular than curling up by the fire and watching a gripping horror film – at least not for me.

In spirit of Halloween, I’ve compiled a list of ten of my all-time favorite horror films that are sure to freeze your blood and stop your heart. Please list your favorite horror flick in the comments section of this post.

10. Zombie – As a resident of Manhattan, the one thing that scares me more than anything is not being able to evacuate from the city should anything ever happen. In the film Zombie, the director exploits that fear. The movie opens with a shot of a boat, owned by a prominent scientist, drifting in the New York harbor. There is no sign of life on board, only the undead. The terror ensues as the daughter of the scientist travels to an island and finds a doctor who is searching for a cure to a mysterious disease that is turning the islanders into the living dead. This is a must see for zombie fans.

9. Suspiria – Perhaps one of the best works by Italian director Dario Argento, Suspiria is more than a horror film; it is moving art captured on celluloid. One of the last films shot on three-strip Technicolor, Suspiria is about an American ballet dancer who travels to Germany to study, only to find that the head masters have something in mind other than pliés and pas de bourrées. And while the entire movie is stunning to watch, the first 15 minutes features one of the most exquisitely crafted death scenes ever captured on film, and each murder is just as colorful. Suspiria is a ballet show on acid with some blood thrown in for good measure. Dance down to your video store to pickup a copy.

8. Oldboy – Imagine that you were kidnapped and held against your will for 15 years, only to be suddenly be set free one day, leaving you with more questions than answers. That’s just what happens in Chan-wook Park’s Oldboy. Equipped with some money and a cellphone, the main character Ho Dae-su sets out a vengeful rampage to discover who is captor was, only to realize that the game is just beginning. This is a must-see for anyone who loves Asian cinema.

Growing up an athlete, or what most might call a tomboy, I never had much time for beauty, my face cleansing regiment consisted of soap and water. As I have gotten older, I find myself experimenting with many different types of skincare products. As a result, I have discovered that my skin is very sensitive to most products on the market.

What really appeals to me about Skingenic is the infusion of the lychee extract, which the company has patented. Lychee fruit, which is indigenous to Southeast Asia, is rich in anti-oxidants, vitamin C and potassium, which are all essential for health.

Here are some of the issues I have that I continually have to work on everyday:

* My hair—It can dry out easily or become overly moisturized, it is always a fine line of balancing. When the balance is out of wack, it contributes to its frizziness, and frizz is always an issue with me.

* My face—During the winter my forehead and between my eyebrows tend to get dry and need extra attention, otherwise all year round I have a t-zone that won’t let up. Ever since I can remember, I have always only gotten acne on my chin and being pregnant just makes it worse.

* My skin—I have Keratosis Pilaris on my arms and legs. It is a skin problem that was passed down to me through genetics and which seems to worsen being pregnant, but also if my skin gets dry. Winter is obviously the worst months for my skin, summer is not so bad since I am always slapping on my sunscreen.

* My body—My chest is a big issue with me, both size and their appearance. Now being pregnant with baby #4, stretchmarks are another issue I have to contend with.

It sounds very cliche, but while all of these are truly issues that I have to work on everyday, I don’t let it get me down. I absolutely believe 100% that my beauty is not only on the outside, but that once people get to know me, they will see it radiates from the inside out.

On a weekly basis, I will share my reviews with you of products I have been using or have tried out to resolve some of the above issues. Hopefully you may find a solution to your problem too.

I have been in the beauty industry for about 12 years and doing beauty pr for about 7 years. And in all of my years of experience with press releases especially those that that go out on the wire I have never ever seen one as damaging as the one that Russ Fons PR in Las Vegas ran today about their client; National Toxic Encephalopathy Foundation (NTEF) and their opinion on Clarins Cosmetics. You can view the horrific release here.

In this release the NTEF states in great detail on the extensive damage and misleading labels of the Clarins brand, so they claim.

What’s odd though is that John Sheppard the director of the foundation states that you are putting your health at risk if you use these products. I don’t know about you but I see a huge lawsuit taking place from Clarins. I am sure executives at Clairns are beyond miffed about this release. What’s even odder is that all of the ingredients used by Clarins are found in most other top selling brands. One would assume that NTEF is crucifying Clarins based on a personal agenda and not on logic.

However was John Sheppard not aware that Clarins recently acquired Kibio an organic skin care manufacture who has gone into negotiations on creating new products together? I posted about this on my other blog a few weeks back. You can view that post here.

Life Clever (tips fro design & life) by Chanpory Rith: 5 Writing Tips That Don't Suck (via) Copyblogger

A PR Guru's Musings: Q&A on innovations in public relations

John Jantsch of Duct Tape Marketing "Longs for a good publicity stunt"

BusinessWeek.com: Wal-Mart: A "Reputation Crises" The giant retailer has been trying hard to improve its image and reignite sales

Idea Grove: Introducing Spin Thicket: Media Orchard "Easier way to keep up with the news"

Eric Eggertson:
Mutually Inclusive PR and Strumpette: Backlash Against Crayon's Second Life Launch

For a long while celebrities have been pretty vocal about their political beliefs. They are not strangers to being used by both political parties to taunt their positions or to help in raising money for their party through their celebrity clout.

Some say that celebrities and politics don’t mix. After reading a recent article by Jeff Davidson on TMZ.com, 90% of me agrees. Many celebrities put their faces in commercials or join a campaign to tell people to vote. Yet, one celebrity in the 2004 Vote or Die campaign turned out to be all lip service. Or there are those who threaten leaving the country if a political figure is re-elected; remember Alec Baldwin? That is what bothers me the most. Celebrities who talk and talk and won’t shut up (and then make money off of their chattering) or those who take a punch during a concert, but quite honestly don’t do a darn thing to help foster change. Am I alone in this annoyance?

In a previous post, I mentioned being all for the healthy kids initiatives being launched into schools. However, I also think that sometimes good intentions can turn into scaring parents.

Take this new ad from Birdseye, for example, that I found on Adrants. The ad documents a child growing in waist size each year instead of height. Their point is taken and in the fine print they let you know what they have been doing to make their microwavable dinners more “healthy.”

Instead of more positive ads, like showing healthy kids exercising or eating healthy as a model for children to mimic, it seems to becoming more the trend to scare parents into getting their kids “healthy.”

Still warming up to Second Life? I am asked about it almost daily and wanted to get some basic info posted for those friends who read our blog consistently. Backstory is here. Follow the links.

New World Notes

From April 2003 to February 2006, I was a contract writer for Linden Lab, creators of Second Life, primarily hired by the company to cover SL as an embedded journalist in an emerging society-- its controversies, its personalities, its innovations and ambitions, along with larger themes of identity, social norms and organization, and cultural expression important to online worlds in general.

That contractual relationship has ended, but the story continues here. -Wagner James Au

Second Thoughts Do's and Dont's for Big Business.

"Every human being is interested in two kinds of worlds: the Primary, everyday world which he knows through his senses, and a Secondary world or worlds which he not only can create in his imagination, but which he cannot stop himself creating." W.H. Auden

Second Life Herald The Second Life Herald was founded on October 23, 2003, by philosophy professor Peter Ludlow. Its mission, as described the next day, was to observe, record and study "the legal, social, and economic implications" of life in the virtual world. Originally established as the Alphaville Herald and reporting for the most part on life on the Alphaville server of The Sims Online, the Herald soon branched out into coverage of other massively multiplayer online games and virtual worlds -- helped along by the murder of Herald publisher Urizenus (Ludlow's avatar) after Electronic Arts got wind of the stories the newspaper was printing about the scams and cyber-prostitution that were taking place within its game, and the company's indifference to reports of real-world violence.

My first encounter with Joico hair products came this past July when it was one of the many gifts my friend Elke gave to me as an early birthday present. I honestly had never heard of Joico before, but knew that if Elke felt the products were good enough to give to me as a gift, then they must be something really special.

I received the K-Pak Smoothing Balm, K-Pak Liquid Reconstruct, Deep Penetrating Reconstructor and Daily Hair Care Shampoo. Can I just say? My hair has never been the same and I am a girl who takes great pride in her hair as evidenced in a picture you can find here of my bathroom cabinet. Honestly, I don’t know any woman who says, “Frizz? Yes, please.”

While I love all of the products, the Smoothing Balm has got to be my favorite. My hair tends to break, split and frizz easily (photo not me!). The Smoothing Balm is light and silky with a very light scent. It wasn’t weighty and didn’t make my hair greasy. It simply reigned in the frizz and added shine from the Mica in their balm. My hair is just past my shoulders and I only need to use a dime size amount. It’s 3 and a half months later and the bottle feels as if it’s barely been used. This is a product I simply cannot live without.

"Because there are things women need to know about breast implants and augmentation." For more information, please visit www.Breastimplants411.com

Cast Your Vote
(1). Size: 32 A
(2). Size: 32 B
(3). Size: 34 B
(4). Size: 34 C
(5). Size: 36 C
(6). Size: 36 D

• Communication Arts: This year’s interactive design winners were selected by our distinguished jury from a group of entries including Web sites, Kiosks, CD-ROM projects and PDA's.

• Strategic Public Relations: PR Industry: Improve Your Writing -Kevin Dugan

• Salon.com: Fake News, Fake Reporter: Why was a partisan hack, using an alias and with no journalism background, given repeated access to daily White House press briefings? -By Eric Boehlert

• Online Media Daily: Word of Mouth Marketing Association (WOMMA) Puts Edelman Public Relations on probation for creating fake Blogs (flogs) for client Walmart

• Customer Listening Blog: WOMMA Ethical Blogger Contact Guidelines: 10 Principles

The Copyblogger, a resource for guys like me who always need to refine and develop writing skills. I come from the advertising world, most art directors work in tandem with a professional "wordsmith" (copywriter), so I never had to worry too much about my writing skills, that is until now.

What I'm Reading Right Now: The Ten Faces of Innovation, IDEO's strategies for beating the devils advocate and driving creativity throughout your organization. I fell in love with the IDEO method cards a few years back and decided to pick up the book. What Sticks, Why most advertising fails and how to guarantee yours succeeds. I'm always looking to make the most out of our clients marketing budget. Sisomo, creating emotional connections in the market with sight, sound and motion. The follow up book to Lovemarks. What are you reading? Write it down in the comments and I'll check it out.

This Saturday is Veteran's Day. Many people forget and just look at it as a 3 day weekend, but I don't forget because I come from a family of men who have served and currently are serving in our armed forces. Whether you agree with past, present and future wars, one thing is for sure: those that serve our country putting their lives on the line, and sometimes giving up their life, are the bravest and most courageous people.

Tonight I attended my 7 year old's 2nd grade concert. It was a tribute to our military and in honor of a local soldier, only 22 years old, that was killed this past March. There were men there in full military uniform and the Marine Corps. came to show their support. Watching my son belt out Patriotic songs made my eyes well up, but watching the crowd as men stood up when their branch's theme song was sung made the tears flow. I stared at these brave men as they stood their proudly as the children sang the Marine Hymn, Anchors Away and so on, wondering what it was like to be in their shoes on the battlefield.

My grandfather, who celebrated his 81st birthday on Election Day, watched the flag get raised at Iwo Jima, something he is very proud to have seen with his own two eyes. I have an Uncle that isn't much older than me, who has children the same ages as mine. He just returned today from a year long deployment to Kuwait, the place he calls, "the land of not quite right." I can only imagine how my aunt and her small children felt while he was gone. My husband is an Army veteran, proud to have been in the 82nd Airborne and Long Range Surveillance Detachment.

Please be sure that on Veteran's Day (and really any day), you thank someone you know who served/is serving in the military. Let them know you appreciate their sacrifice and brave and courgeous spirit.

Have someone that served in our military that you are proud of? Go ahead and let them know you appreciate them in the comments.

I don't own a Mac, however I had been enjoying the Mac Guy/PC Guy commercials Apple was putting out there. Had been--yes past tense, as Justin Long the Mac Guy, was fired yesterday. It was fun while it lasted. I've been a Justin Long fan since his days on the sitcom, "Ed." I thought the Mac commercials were witty, unique and simply did what they were intended to do: show that a Mac had advantages over a PC. Who will step in and fill Justins shoes...Gisele Bundcnhen?

Alas, I am alone in this thinking since Justin Long was fired today due to the public's keeness for PC Guy. Justin's firing got me thinking of commercial "characters" that have disappeared once the public got bored with them such as the Dell dude, and it appears I am not the only one thinking about this today.

What did you think of the "Get a Mac" commercials with PC Guy and Mac Guy?

Do you seem to be losing customers lately? Is your customer base and sales simply not increasing? Consumers are telling you all of the time what they want, but are you paying attention? Do you genuinely listen to what they want? Or do you feel comfortable with the way things are?

Here are five things that consumers want from a business both online and offline:

Any woman can tell you the color and scent of a Victoria’s Secret store. Branding a business by color has been around forever, branding a business by scent deliberately is a rather new practice.

We have become inundated with never ending commercials, advertisements, pop-ups and infomercials, smart, progressive businesses realize that the use of scent is another way to make their business or brand not only stand out, but be remembered and associated with a certain positive experience or product.

While color may be an easy branding tool and will surely distinguish you from your competitors, such as that yummy, chocolate brown trademarked as "UPS Brown", scent can be a little touchier. Scent can either turn someone away or reel them in. It's a scientific fact that women are attracted to an ever so slight smell of skunk. Too much, and they are repulsed. Repulsion can be a good thing if your an international airport and you need to clear a building fast. Scents of danger need no interpretation. The scent of coffee can calm people, the new car smell increases sales of vehicles, Victoria’s Secret puts you in the mood the minute you walk into their store with the scent of a woman (or a man in drag) that remind you of romance and desire. Pierce Mattie's Media Oasis has a branded scent, complete with a high tech scent delivery system. Scents that relax you and put you in the mood to shop can increase a businesses bottom line.

Yesterday Microsoft labs announce the first public release of Photosynth Technology Preview. Photosynth takes a large collection of photos of a place or object, analyzes them for similarities, and displays them in a reconstructed 3-Dimensional space. With Photosynth you can:

* walk or fly through a scene to see photos from any angle;
* seamlessly zoom in or out of a photograph even if it's gigapixels in size;
* see where pictures were taken in relation to one another;
* find similar photos to the one you’re currently viewing;
* explore a custom tour or see where you’ve been; or
* send a collection to a friend.

Today's photo sums up how I have been feeling as of late. So much to do, so little time to do it all and stay balanced. Mondays are always very busy days. It helps to look at "challenges" as opportunities and to address each opportunity professionally, creatively rather react negatively to the amount of "opportunities" before me. Now, where did I put my rose colored glasses?

"Finish each day and be done with it. You have done what you could; some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day; you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense." -Emerson

“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” -Albert Einstine

Most Americans think Europeans, especially the Italians "dress up." The way Italians dress is getting more and more relaxed as the years progress, but they definitely look better dressed than most of us stateside. If you've traveled abroad you have noticed how business casual is not in vogue, in fact it's been said that westerners dress like cowboys. Do fashion labels in Italy know how to fit their people better then Americans? Is there a worse feeling in the world than slipping into a new garment in a fitting room and finding it just slightly off? Nothing kills the buzz of finding a fantastic item of clothing that you are just dying to own more than realizing that you are not just any "body" but have unique bumps, curves, and "fiddly" bits!

You see as much as we live in a world of "ready to wear" clothing, few of us have ready to wear bodies. Thus, I have to ask, why is it that we are so reticent to simply have clothing tailored?

We have no problem acknowledging that our personalities are unique, but when it comes to admitting that our bodies don't fit one given standard we get a little upset.

"Why it must be a fault in me that I can't fit into this blouse I picked up off the rack" we tell ourselves. But in truth few of us are ever going to have bodies that fit exactly into a given garment. I faced just that reality today when I realized it was better to spend a little bit more on a few quality pieces of clothing and have them refitted to my own body than to hopelessly buy tons of disposable fashion that only just "kinda" fits.

With the help of the Superfuture forums I found myself an incredible tailor on Mott Street named Ramone who not only helped me fit two dresses and a coat but he helped me refit my attitude as well. And you know what? Those clothes are going to fit me to a "T," making them actually "ready to wear."

MenEssentials President, James Whittall has some helpful advice for hairy men who want to be smooth all over and shave like a man: This may surprise you, but at least one-sixth of the search engine referrals we receive each month are for men — ordinary guys, like you and me — who want information on how to shave their privates.

Squirm all you like. There's an immense subculture of eroticists who claim a bald bag makes for better sex. Indeed, when I went online to research this subject, I counted no less than a dozen serious human sexuality web sites with entire sections devoted to the art of sensual shaving.

Unfortunately, few of these resources offers tips on how to safely and hygienically perform this most delicate of procedures. Never one to shrink (pun intended) from the outrageous, I hereby offer my thoughts on the subject.

A Disclaimer
Personally, I think genital shaving is ill advised. A botched job can lead to intense irritation or, worse, permanent falsetto. Don't say I didn't warn you.

And a Warning
If you have sensitive skin that ordinarily reacts to shave creams or gels, then do not ever shave your pubic area or testicles. This region is much more sensitive than your face. Your allergic reaction could be spectacular.

Everyone knows Lulu Beauty for their perfume, but as a makeup addict, I am most familiar with their cosmetics; a makeup line that is geared towards anyone looking for that old Hollywood glamour.

Lulu Beauty’s newer makeup line is divided into three categories; eyes, lips and cheeks. I had the opportunity to try out their Eye Shadow in Screen Test, their Lip Lustre in Velvet and their Creme Rouge in Pinup.

Before I knew the background of Lulu Beauty’s colors, I was a bit nervous of the green eye shadow, purple lip gloss and dark blush. However, my mind was put at ease once I began applying the products. The green eye shadow was quite complimentary to my hazel eye color; the Velvet Lip Lustre had shimmer and the color made me wonder, “Where have you been all my life?” The dark color of the rouge evened out as I applied it to my cheeks. As I looked at myself I remarked that I looked like an actress from “Old Hollywood.” My husband complimented me on how nice the colors looked on me, which is always a bonus.

As you can tell from my previous post about blogs becoming the new media, I absolutely believe that this is only the beginning. While companies are finding that sending products to a Blogger to review may increase revenue, they have also found that advertising on them can be just as good.

Any given company may not know how to advertise on a blog, be it not for all the companies popping up to support ads on blogs, and they sure are cashing in. One of the giants would be Google AdWords, which is not only website friendly, but blog friendly as well. Many niche blogs have found there is a great deal of money that can be made when placing Google Adsense (AdWords in action) on their blog, not only because of the advertisements, but because Google Adsense conforms to the content of your blog. The more focused your blog is on a particular subject, the greater likelihood that the ads displayed will fit in with your content and increase your chances of readers clicking. This obviously benefits the businesses placing ads through AdWords, as its target market sees their product or service.

Women vary from men greatly. That's a good thing! This includes our shopping habits: our shoe shopping habits online, to be exact. Choosing a shoe is like choosing that perfect sports car, you need to visualize yourself in the shoe.

I know what I look for when browsing websites in search of the perfect shoe, but I decided to go to the experts at SheFinds.com to see what they felt women looked for when it came to shoe shopping online.

When I asked Michelle, owner of She Finds, to rank what she felt was most important to women when purchasing shoes, she told me that first and foremost women look at fashion/style appeal, comfort, and then price. Michelle stated, “If you love 'em and they fit (or even sometimes if they almost fit) your price threshold goes up.” When someone recommends a comfortable shoe that has style, we all race to go find it.

According to The Blog Herald and the timeline on W3.org, the web turns sweet 16 today!The first web server was nxoc01.cern.ch, later called info.cern.ch, and the first world wide web page http://nxoc01.cern.ch/ hypertext/WWW/TheProject.html Unfortunately CERN no longer supports the historical site. Note from this era too, the least recently modified web page Blog Herald knew of, last changed Tue, 13 Nov 1990 15:17:00 GMT (though the URI changed.)

According to the paper of note, fashion's most outlandish designer John Galliano will be the guest editor for French Vogue's December Issue.

After Kate Moss, Sofia Coppola and Catherine Deneuve, Dior designer John Galliano is the next guest editor to do his thing for Paris Vogue's December issue. The title, edited by Carine Roitfeld, traditionally invites a personality to tweak the holiday book by playing a hand in everything from styling shoots and choosing photographers to sharing their personal proclivities.

Such big news should surely warrant a bigger write-up, but alas there are no details to be found about how the funky fashion troll's influence will be found at the chicest book on the planet.

We can only hope he makes it out of this world!

Hey, being a pregnant wife and mother I can use all the self esteem boosters I can get! Heck, leave a comment on one of my posts and I'll cry with excitement! The last thing this baby-maker expects is to be complimented on are my eyebrows, but that is just what happened to me yesterday. I always tweeze my eyebrows, so it is not like I am going from having a unibrow (eww) to something fabulous, I just take for granted that they are there on my face and haven’t thought much of them. Until yesterday when I used Jane Iredale’s Super-Shape Me Eyebrow Kit in Brunette.

I was sitting at a table talking to some friends, when another friend I had only just seen days earlier, approached me. She looked me in the eyes very seriously and said, “I have got to tell you, your eyebrows look amazing.” A little dumbfounded by this first time eyebrow compliment, I smiled and thanked her. The experience has made me a Jane Iredale evangelist! It feels sooo good to get complements, told you I was hard up! Back to my friend, she asked me what I had done different since she had seen me a few days prior. I matter of factly told her that I learned great eyebrow shaping tips from my friend Elke and that I also just started using jane’s eyebrow kit.

Time Magazine has teamed up with the Geek Squad to list its "Best Of" inventions list for 2006. We will see many more of these lists as the end of the year approaches. Time lists best inventions for transportation, the home, meals and cooking, clothing, toys, medicine, safty, the military, and as well as using light category. Readers can then vote for what they think is this year's best of TIME magazine's best.

Other "Best Of" List for 2006: Best Books Of 2006 from Amazon.com. Best Colleges For 2007 from U.S. News & World Report. Best of New York City by The Village Voice.

• Edelman Public Relations Disclosure Follies (Raving Lunacy) Edelman to Fund a Second Life Business screams the headline over at Micro Persuasion.

• $6 Billion For MySpace? (The Blog Herald) Rupert Murdock, CEO of News Corp., told Australian investors that MySpace would sell for $6 billion.

• Users Respond To The Dove Evolution Viral I find the user created responses to Dove fascinating, it is as if through retouching themselves, and manipulating their own digital representation, users can reaffirm their feeling in their true body, and experience an apparent sense of liberation through mutating themselves, looking at it and being able to recognise how ridiculous and distorted standards have become.(Marketing Babylon)

• Pepsi goes organic with new product lines at Whole Foods Market (SpinThicket)

• B.L. Ochman Yawns At Big PR Firms Getting Into "Social Media" (B.L. Ochman)

Pervert place ... Jennings hid in a cavity under girl's bed

A paedophile seduced a girl of 12 — then lived in her bedroom for three months without her mother finding out. Scott Jennings, 22, cut a giant hole in the bottom of the youngster’s divan bed, then used it as a secret den to evade detection if somebody came into the room. This stuff actually happens! It's time to think Design=safety! I've listed one of my favorite sites below that is sure to help keep pervs, or the idea of the boogie man out of mind and out of reach.

Designer Abad Diseño Design Group From Design Within Reach
Most conventional leather beds, like their sofa counterparts, suffer from overstyling and excessive padding in order to denote luxury or comfort. Taking a more restrained approach is the Loja Leather Bed (2004), distinctive in its pared-down, sleigh bed form. Skillfully produced in Spain, the bed features light padding over the entire frame to create a soft, cushioned surface that surrounds the user. Large panels of silky, oil-tanned leather the warmest and most supple of cowhide leathers are used to upholster the frame and are neatly stitched with welted perimeter seams. The headrest features a slight pitch to accommodate comfortable reading or TV viewing. An inset wood-slat platform enables the mattress to nestle snugly in the frame and sit just slightly below the footboard. Inset metal legs prevent toe stubbing. Platform is delivered in pieces for easy maneuvering through doors and hallways. Compatible with the Sonno Mattress. Made in Spain.

Seasonal weather changes effect everyone differently. I wake up early and walk my dogs when it's still dark out most mornings. Today we had a heavy fog that made the entire city sound less like itself. Almost an eerie silence. I noticed I could hear the dogs pawsteps... I can never hear that on a regular day. They have nails longer then a drag queen! It's time for a trim. It made me think how getting out of our everyday routines is imperative to experiencing more, seeing things differently, getting another perspective and discovering new solutions to opportunities.

"Focus 90% of your time on solutions and only 10% of your time on problems." - Anthony J. D'Angelo

" All progress is precarious, and the solution of one problem brings us face to face with another problem." - Martin Luther King Jr.

One would think that products geared at pregnant women would be very well covered. Simply mention stretch marks and you automatically think Palmer’s Cocoa Butter, whose name is synonymous with the thought of being pregnant. However, I have to tell you, quality and quantity of products in this department are severely lacking.

When it comes to fashion, pregnant women are thought of last. While everyone says they think pregnancy is “an amazing time,” the fact is it is not an amazingly fashionable time. If you don’t have a never-ending wallet and can afford A Pea in the Pod, which does have amazing designer fashion for mom’s to be, you simply have to settle for over sized shirts that look more like Moo Moo dresses and jeans that might look swimmingly on a short statured person like me. I am always so frustrated by the lack of decent fashion during these 9 months and even more frustrated when I have to try to fit into simply small, medium, large or extra large. Gone are actual sizes, but instead generalities in size. So if you try on medium, you may risk being uncomfortable, however large may make you look frumpy. Heaven forbid you are short, the pants are always made for women of “average height.”

If your a true foodie then you're well aware of the brand name Viking, one of the original all stainless steel (I still prefer stainless steal finish to the new trendy bronze finish ) professional line of stoves, ovens and refrigerators. Viking has been around long before Chefs were rock-stars, the food network and it was trendy to have professional food industry preparation stoves in your home kitchen.

While they may have lead the trend in the early 90's, Viking might need to make a few new changes to the classic design if they're going to continue to be a leader. Viking is not the only choice anymore. I have cooked on many different Viking stoves and encountered this same flaw, you cant read the knobs, you have to get a leg workout squatting down to look at the flame and adjust the knob. It's true, it's not like the knob has detailed data on it, your looking at the flame and most Pros only need to calibrate by sight of the flame. However, the weighted line printed on the knobs IS NOT VISABLE. Why put any data on at all if you have an obstructed view? While I have many good things to say about Viking stoves, I share in Hayman's frustration.

Other "elite" prosumer kitchen stove brands are well designed and Viking would be smart to listen to loyal customers. If they don't, shame on them. In today's competitive market even mega status brands like Viking can't afford to ignore good design. I would choose and recommend another brand (I know many interior designers who would agree with me) if Viking chooses to ignore prosumers. Please check out Aza Rashkins Get Humanized blog where he discusses stove knob placement design.

It's Friday, time to peep the New York Times Personal Shopper for ideas on how to stash, aheem, organize your stuff for winter.

Up to 30 pairs of shoes can be stored in the Shoe Wheel, which tucks into a closet and then rolls out easily; $65 at rakkudesigns.com or (800) 517-2558.

Like many women, I am a huge fan of shoes. For reasons almost inexplicable to your average man, shoes have a kind of emotional resonance that speaks to us deeply. One shoe that has just this power is the Bernardo "Miami" sandal.

Beloved by the jet set and regular women alike, this revolutionary shoe took the world by storm in the forties and fifties and has remained a style icon through several generations. But, in the seventies and eighties, the brand was nearly destroyed. Thankfully, the license was purchased by Dennis and Lynne Comeau and the line has been restored to its former glory.

Here is our first public service announcement. Car owners be advised, static charge or a "shock" can set off an explosion at the gas pump! I thought Mythbusters busted this myth a long time ago? However the Los Angele's Fire Department asks you to be aware of the danger. They posted this gas station footage on it's blog. Poor girl gets the shock, then slight explosion of her life at the filling station. Perhaps someone should design grounded gas pumps or at least a metal poll shoved in the cement (grounded) next to each pump that's says "touch me, I might save your life." Perhaps a car company could pay for it and capitalize on the issue, in exchange for a little positive press?

Challenge: Gas prices are super high, how do you build brand loyalty when oil prices are ridiculous?

Advice:Take advantage of the high gas prices, bring more value to the customer then your competitor with cravable experiences.

Heightened customer experience is where it at. By now oil hungry customers know the service station is not making a huge profit off the gas. But the consumer still feels the hit to the wallet. A smart business owner will try to offset that "emotional hit" by providing more perceived value. Lowering the price temporarily doesn't build loyalty or lasting value to a car owner it just causes him to bounce all over the place looking for cheap gas. You need to create "Cravable experiences," cravable experiences and convenience will create lasting emotional traction that will help win consumer loyalty.

• Get better premium coffee beans and take beverage service seriously
• Buy nicer, thicker, insulated coffee cups with better more secure lids
• Order Krispy Kreme donuts and but a display up near the cash register.
• Offer organic "fast food" options
• Boast about having the best restrooms in town with the softest tolet paper
• Start a policy that if they have to wait in line for gas more then 3 min, a free beverage is on the house.
• Provide "old-fashioned" white glove (celebrity) service. Checking under the hood, looking at the oil level and tier pressure can all be done in 2-3 min, the time taken to fill a tank of gas. Customers are more likely to re visit your station and trust you if your looking over the car frequently.

If you can apply this concept of cravable experiences to a filling station and see dramatic results, you can most certainly can apply it to your next business promotion and see success. Good luck!

Paris is the undisputed center of the fashion world, and "Fashion Show: Paris Collections 2006" demonstrates why fashion remains a fine art.

Featuring runway garments from the spring and fall-winter collections of ten influential couturiers and designers, the exhibition explores the ideas and inspirations motivating Paris fashion today, and why, in an age of globalization and instantaneous communication, this venerable city remains the fashion capital.

Azzedine Alaia, coat and skirt. Fall-Winter 2006-07 collection. Photo by Willy Vanderperre, courtesy of Azzedine Alaia. Fashion Show: Paris Collections 2006 at the Museum of Fine Arts

The city has been a magnet for stylish men and women since the seventeenth century, but the French fashion industry has evolved considerably over the centuries-and never more than in the last few years.

Recent assessments of the current state of Paris fashion have varied widely, with some pundits announcing its death, and others claiming that it is closer to fine art than ever before.

The designers highlighted in this exhibition-Azzedine Alaia, Hussein Chalayan, Karl Lagerfeld for Chanel, John Galliano for Christian Dior, Christian Lacroix, Maison Martin Margiela, Olivier Theyskens for Rochas, Valentino, Viktor & Rolf, and Yohji Yamamoto-bring a unique and clear vision to their work, while still maintaining the high level of craftsmanship for which Paris is justly famous.

On exhibit at the Museum of Fine Arts in Boston till Spring.

As a woman I can certainly tell you what I think about men’s underwear. I like a man in a fresh pair of clean, crisp white underwear. I prefer boxer briefs over anything else and my man better not be wearing silly underwear or outrageously colored, or else I will have to ask him to put his pants back on. I like to be the one wearing all the colors! I often wondered if guy’s thought of their underwear as an important piece of fashion. I know my very first boyfriend did not, as evidenced by some animal print silk bikini number he used to wear..."eww!" Laughing when you see someone's underwear is a sure fire way to ruin the mood…just FYI.

So in order to find out what men really think, I asked a few fashionable men at Pierce Mattie their thoughts. I was surprised at some of their answers. I've included 3 of the 8 full interviews for your review. Here is a summary of my findings:

• Pierce Mattie men prefer briefs over boxers.

• They wont spend more then $35 for a pair of underwear

• Sex played a role in purchasing first pair of fashionable underwear

• They say marketing and packaging doesn't play a big role in what underwear they choose, however the industry data all says marketing & packaging plays a huge role and influences what girlfriends / boyfriends say they like on a man.

• The office leading brands: Old Navy, 2Xist & Calvin Klein

Jeremy Wright is a serial entrepreneur, some have even said a blogpreneur for his focus on communications-oriented ventures. He has been involved in IT, programming and the business side of IT for nearly a decade. Jeremy is the President/CEO of b5media, a prominent blog network. He is the author of Blog Marketing, a business book on blogging and writes Ensight, a popular business and technology blog. Jeremy consults on blogging, communication, IT and time management.

What was your vision when you first had an inkling that you wanted to start b5media?
While it'd be nice to say there was some grand vision when b5 started, the truth is that it was a simple idea by Duncan Riley: partner with a bunch of bloggers to get more advertising. Then if we were going to sell ads, why not join them into a network? And if we were going to start a network, why not start new blogs? And if we were going to do that, why not hire authors?

So yeah, no clear vision initially, just a bunch of guys trying to have some fun and make some money. Who knows where it'll go though? We certainly have a vision and an amazing team and a fantastic group of bloggers that continue to astound me every day, but who knows what the future will hold, eh?

What do you feel are the benefits of being a part of a network?
There are obvious benefits. More traffic. Better traffic. Better ads. More ads. Higher paying ads. All of these mean that a blog that joins b5, or is started for b5, will almost always earn more money than it would on its own. It's kind of like hiring a book agent: sure, you give up 15-20% of your advance and royalties, but if they get you a deal that's 80% better it's a real no-brainer. And if they take all the heavy lifting of landing a book deal off your shoulders so you're less stressed, all the better.

Beyond that, you get free hosting, access to some of blogging's leaders like Darren Rowse and Brian Clarke, and you get to do it all while blogging about something you're passionate about and making some decent bucks for the privilege! It isn't really that hard of a sell when we have to pitch bloggers.

So you want to have a secret nuclear weapons program? Fine, we are taking away your iPod—now go to your room! The iPod won’t get you to change your behavior? Even better, no plasma TV for you!

This seems to be the new idea in sanctions presented by the Bush Administration, which is backed and coordinated by the United Nations: luxury sanctions. Since the other sanctions imposed on Kim Jong I1 hasn’t persuaded him to stop the testing of nuclear weapons, the Bush Administration has decided to hit him where it hurts…his love for luxury items. It seems he likes to live it up with cognac, a ride on a Harley, watching his favorite movie “The Bodyguard” starring Whitney Houston (what???) on his plasma, listening to his favorite tunes on his iPod, riding around North Korea on his Segway personal scooter and the list goes on and on.

I think this is a very interesting angel indeed. Obviously the previous sanctions imposed hit the North Koreans where it hurt and had little effect on Kim, but sanctions that directly affect the lifestyle he is accustomed to? Priceless.

What do you think of this out of the box idea?

Normally my writing gets broken up throughout the day without too many distractions beyond normal children interruptions, but today before I even started writing my posts, I received a phone call that a friend had unexpectedly passed away. The caller didn’t know all the details surrounding her death, but it was quite a shocker to me as I had only talked to her a month ago. This set the tone for the rest of my day and I sat staring at my computer screen unable to write for most of the entire day. It didn’t really matter how much I surfed the web for ideas, nothing sounded good enough for me to write about. I had a sure-fire case of writers block.

So as I sit at my desk at 11:30pm, I wondered how to overcome it. I have expectations of how good my writing needs to be and my boss has expectations…so the pressure was on. I realized that was my first problem: putting pressure on myself to write the perfect post. It’s almost like when you are trying to go to sleep and you just can’t because you are trying too hard. I was trying too hard to overcome my writer’s block, which was obviously getting me nowhere.

I’m not sure how some athletes, like celebrities, can have such a keen eye to fashion while others obviously are still working on trends from yesteryear (I mean they all have Publicists who should be able to help them, right?)

Here is a short list of some amazingly fashionable athletes:

David Beckham—Without a doubt, not only gorgeous, but he has yet to make a bad fashion move.

Derek Jeter—Definitely a well-dressed guy, but I still think his best fashion statement was Mariah Carey on his arm.

Alex Rodriguez—Great fashion and great hair.

Serena Williams—So fashionable, she own her own clothing line called Aneres.

Anna Kournikova—With a body like hers, how can any clothing look bad on her?

Michelle Kwan—Her style is simple yet classy.

People Magazine can do it, why can't I? If you're a marketer, think of it as free focus group information. These are the men I personally deemed to be sexy from years back to the present day. I will try to be completely honest, even though I am a little embarrassed now to list a few of these.

10. Joey McIntyre
Ahh, yes of New Kids on the Block fame. I admit it, I was a groupie and I still think he is hot. I still even remember that his middle name is Mulrey.

9. Rob Thomas
He just has an awesome voice and a lot of talent. I went to a Matchbox Twenty concert and have been in love ever since.

8. Jon Bon Jovi
I've loved him since the beginning. Not only is he beautiful physically, but there is something about a guy who marries his high school sweetheart, has a family and remains faithful no matter what his height of celebrity is. Now that is sexy!

7. Matthew McConaughey
Who cares that he plays bongo's naked? The guy is incredibly hot.

6. George Michael
He had me at wake me up before you go go. I was a huge Wham! fan (still listen to that album to this day) and have stuck by him through all these years of coming out, hanging out (in the men's room) and asking me to Listen without Prejudice. George Michael will always be hot to me.

Sometimes there are products I get excited about and then there are the products I want to shout from the rooftops about. Some products I got to try out for review from Earth Therapeutics have me wanting to shout from the rooftops without a doubt.

Purifying Salt Scrub Detox Formula: Out of the three products, this is the one that I was most excited to try. I know the benefits of using Salt Scrub, especially those made with Dead Sea Salts. Earth Therapeutics Salt Scrub also contains organic Tea Tree Oil, which enhances cleansing and detoxification, and moisturizing essential oils. While the oils feel slick in the shower, once you get out and dry off, you feel nothing but baby soft skin. Using this once a week has given me fabulously soft skin, which has helped solved my winter-skin dilemma.

Soothing Leg Lotion: The scent of this lotion is heavenly. This lotion has Rosemary, Wild Mint and Aloe Vera. The consistency is almost like a silky shower gel. It spreads easily and absorbs nicely. It made my legs feel wonderfully soft and I loved the scent so much, that I put it on my hands before bed. I found the scent to be so relaxing, that it helped me fall to sleep.

Nail & Cuticle Care: If you are someone whose nails are brittle and whose cuticles crack easily, this is surely the nail conditioner for you. When I rubbed it on my nails and over my cuticles I could almost hear them saying, “ahhh,” in relief. The scent was a nice citrus scent, which I love. It contains Sesame Oil to moisturize, Pure Australian Tea Tree Oil to protect your nails from infection and an Organic Nutrient Matrix to nourish and deep condition your nail bed and cuticles.

Have you used any Earth Therapeutics products? Let me know what you thought in the comments.

In our continued effort to support bloggers and citizen journalists we are opening up our vote for Publicist of the Year to you. In the past we have only asked the media and producers to participate. If you've worked with any of our publicists, please vote today.

I’ve honestly never paid much attention to products that were celebrity endorsed, in high school, maybe a little, however there have been plenty of my friends who live by what products “Celebrity A List” says are the best. There was a time, back when I was very young, that I did follow what my favorite celebrities endorsed. One such product was Pepsi, simply because I was a very big Michael Jackson fan. Luckily, I wised up.

So when I saw one of my favorite fashion designers, Isaac Mizrahi, pitching StriVectin-SD in a commercial the other day I felt such utter disappointment. Strivectin-SD, which claims to be an anti-stretchmark cream turned anti-wrinkle cream, is trying to pitch their product to men through Mizrahi's popularity. Isaac is a talk show host and thus a "lifestyle advocate" however, as a person who admires Mr. Mizrahi for his outstanding fashion, I wonder why he had to go this route. Seeing him in a commercial promoting an anti-wrinkle cream made me lose a little bit of respect for him and I didn't want too. I'm sure I am not alone.

I believe there was a time when celebrity endorsements held clout, but the times have been changing, most especially as blogs have become more and more popular. There are so many blogs out there that review products and I am more apt to listen to the average Joe tell me their likes and dislikes over a product than to run out to buy a product because Mischa Barton has been using it. According to a survey done by Allure and Essence, the same holds true for many of their readers.

It seems that nowadays these two things can be easily emeshed and confused. On the one hand they are the same; affiliate marketing (word of mouth advertising) is when you recommend a product and are paid a commission if those you are marketing it to purchase the product and Flogs (fake blogs) are when the company, or someone they hire, post about the product (making a recommendation) and posing it in a positive light to increase sales. In both cases, neither the affiliate marketer nor the Flogger reveals that they are in some way being paid for what they are saying.

I see both sides of the issue on this one, as I use affiliate links on my beauty blogs. I may be in the minority, but I give honest reviews on every product I post about regardless of whether or not a good review could possibly earn me some cash. I certainly haven’t become rich using affiliate links, however there are plenty of Bloggers who have. While most of us never out and out say, “If you buy this product, I will earn a paycheck,” I do feel that it is obvious when I write about a product and upon clicking on the link it brings the reader to Amazon or a makeup store, that it is an affiliate related product. I also feel that most readers are aware of it. It isn’t said out loud, but the awareness is there.

Although Blogging has been around for years, approaching Bloggers to review or pitch your products is fairly new and growing in momentum. If you are thinking of approaching a Blogger to review your products, there is a protocol that sometimes many companies do not invest their time to understand and follow.

As a beauty Blogger, I receive many emails on a weekly basis from companies and PR firms big and small to find out if I am interested in reviewing their products on my two beauty blogs. There are some that exude professionalism both in the way they approach me through their emails, through the way the package is sent and in their follow up. Then there are the mass emails, lack of PR materials with the product, presentation of the product and lack of follow up. The difference between the two potentially means your emails go in my trash folder.

Things you should not do when you approach a Blogger:

Send out a mass email, most notably saying “Dear Bloggers” or having no greeting at all. While some newer Bloggers may respond to this, many seasoned Bloggers won’t. It is the sign of a company simply harvesting your contact information and not taking the time to personally contact you, as they want you to personally review their product. It is a two way street.

Have the expectation that the Blogger will want to review your product simply because you offered it for free. Bloggers know their readers and most will only review products that are 1. Related to their blog and 2. Something that would be of interest to their readers.

Insincerely attempt to flatter them. So many companies do it and many times I receive the same email to each of my accounts for my blogs when the company doesn’t even realize they are sending it to the same person. Bloggers can read between the lines.

We’ve been seeing this going on in the blogosphere for some time now and it’s been slowly making the crossover to the mainstream media. Frito-Lay has enlisted the public to enter into a contest by creating their own ad for Doritos that will air during the Super Bowl, now Dove is asking consumers to create an ad for their Cream Oil Body Wash according to MediaPost. Just like new Bloggers, consumers want to work with big name companies and are willing to hand over their creative talents for free. However, this is now Generation Cash and free is not going to last very long.

While it still may cost big media just as much, if not more, to run a contest and convert the amateur ad into a professional one, the lure of a consumer getting their face on television or their idea on television without monetary compensation, will soon die down as this approach continues to gain popularity and grow. As with most big media companies, if one is doing it, then they all begin to follow suit, except each one tries to outdo the other. The one thing consumer generated content is creating is something I like to call the “consumer-prenuer.” Consumers who use their basic know-how to generate an income through user generated content. While big media has played a role in it’s creation, it is something they will have no control over, as a consumer-prenuer works for themselves and not big media.

I’m sure big media is not losing sleep over the costs of the consumer generated ads in the short term, as long as they are following the latest trends in the advertising world and it is generating a buzz about their products. However, as with all things, novelty wears off, especially when the bottom line involves money.

What is your take on consumer generated media?

We all experienced the rise of “metrosexuality” a couple years ago, marked by an emergence of hair-care, skin-care, and grooming products in the men’s market. Heterosexual men were being told that it was now ok, and expected, to want to look their best and use the types of products they saw on their girlfriend’s bathroom counter. I remember my shock when I was getting a manicure in my hometown and in walked a guy I went to High School with- I hadn’t expected to have a male customer come sit next to me, but then again, it was the trend at the time.

Above: Marco Dapper, December 2006 Most beautiful Man

All trends come to an end, though, and this year we witnessed the apparent “death of metrosexuality.” To compensate for the lack of masculinity in recent years, the new trend is "macho"- men that are proud to say their beauty routine consists of soap, water, and toothpaste only. Advertisers are catching up with the trend as well, with popular brands trying to exude masculinity in their commercials. As just one example, Miller Lite’s “Man Laws” ad campaign this year included guys at a square table discussing the code of what manly men can and cannot do.

Manufacturers have also had to take note, in that packaging has become more and more important because it is usually the consumer’s first contact with a product. If the package hints at any type of femininity, a lot of men will steer clear. On the other hand, if the packaging conveys a sense of strength and masculinity, it will be accepted by a larger amount of the male population. One of our men’s grooming clients, for example, does a great job of providing luxury grooming equipment for men without coming across as “metrosexual.” Hommage’s line of shaving sets will not only help men look and feel their best, but will also ensure an image of masculinity and tradition. Take note ladies- with Christmas and Valentine’s Day on the way, these shave sets are the perfect gift for the "manly" men in your life.

The other day I took a pretty nasty fall down a flight of stairs. My first concern, was for my unborn baby, so an ultrasound was scheduled to be sure things were okay. While waiting, worrying and feeling the intense pain of a possible broken tailbone I began to think about the stressors in my life and how to minimize them. It is known that stress can manifest itself through physical pain and I had to wonder if all of the pain I was feeling from the fall was also exacerbated by the stress in my life.

Some things that are so simple and basic can really make a difference in how you think, feel and act. It’s all common sense, but how many of us really take the time to do the basics to ensure good health?

My skin and I have been at odds with each other for the longest time. I don’t necessarily have normal to oily skin, but dry to oily skin. It’s really been a quagmire to find a product that won’t further dry out the dry areas, but won’t also moisturize too much in the oily areas either.

Several weeks ago I began using Epionce’s Lytic Gel Cleanser and Purifying Lytic Toner, both are geared towards problem skin types. Both products are fragrance free and non-comedogenic. I was, of course, skeptical that this would be the product to reduce that shine, yet still keep the dry sections of my face from further damage.

Before I even get into how the product worked, I liked right away how the Lytic Gel Cleanser’s top had an open/close twist to it. This is perfect for when you have to travel and pack it away, so that it is not leaking all over your clothes. Furthermore, as a parent, it means little fingers cannot get a hold of it and pump away my precious product.

You’ve all heard the scandal about Miss USA and Miss Teen USA by now. This one drank, this one kissed the other, this one possibly did drugs…now MADD has dropped Miss Teen USA as their spokesperson. Some spectators are wondering if this is all a publicity stunt for the falling ratings of these “Miss” pageants.

At one time I had an interest in pageants. Back when I lived in Rhode Island, I attended a dance school where the owner was a former Mrs. Rhode Island America. During my time there, two of my fellow dance mates (Susan Lima and Lynne Michael) went on to become Miss Rhode Island USA. I even got to dance during the Miss Rhode Island pageant, which was thrilling as a young girl seeing local celebrities. However, my view became a little tainted when I chose to enter into a pageant in my town, hoping that somehow I would win. When I lost to the Mayor’s daughter, I walked away from that experience with a bad taste in my mouth. Not because I lost, but because of all of the politics involved in pageantry.

When I occasionally watch pageants today, I really wonder what they are good for. Women parade around in beautiful gowns, skimpy bathing suits, show off some talent and answer some “tough” questions from judges. They all have a “platform” that they hope to bring awareness to. For all of this, the winner is given the title and a boatload of prizes. However, what exactly does this do for society? A beauty pageant winner isn’t going to bring about world change with her dazzling white teeth or gorgeous skin. Once the pageant is over and done with, you never really hear about the winner’s “platform” again.

Maybe I am in the minority thinking that pageants are really a thing of the past and so very shallow, or because of the failing ratings, maybe I am not. What is your view on beauty pageants such as Miss America, Miss USA and Miss Universe?

** Event Alert! ** THE CANDLE BUILDING New York City. A new face on NYLON TV, NYLON editor Jared Flint skips the line at 11 Spring St, the canvas for the Wooster Collective's street art show. He talks to Sara, one part of the Collective, about how she wrangled together over 40 international artists to tag up the walls of this historically graffiti-splattered building and, a street art aficionado himself, points out his favorite works from the likes of Dark Cloud and Shepherd Fairey.

Tomorrow morning our family is about to embark into the new world of gaming online with our new Xbox 360. Yesterday I purchased a wireless network adaptor. The Xbox 360 Wireless Networking Adapter enhances your Xbox 360 experience in the digital home. You can easily transfer videos and music to your Xbox 360 system from your Media Center PC, chat with your friends, play games via Xbox Live, and more—all without the clutter and destruction (to the main unit) that can come from excited video game players tugging on controller wires for hours on end.

Parents or system owners can set permissions that allow all members of the household to enjoy Xbox 360 in a user-appropriate environment. This includes not merely deciding what games and DVD movies to allow, but also controlling the ability to establish Xbox Live memberships and managing access to Xbox Live.

It's good to know that Xbox 360 thought of parental controls. I will be setting these up tonight. Just because the Xbox 360 is a hard core gaming platform doesn't mean it is always appropriate for the little whippersnappers.

PR professionals are laid off, change careers, rotate agencies and some individuals even start up their own shop around this time of year. The years end is a natural time for corporations to evaluate their talent pool and make appropriate changes. We've had a fantastic year of tremendous growth which has required constant tweaking of our staff to better serve our clients and provide our team with the best tools and resources available.

Of course, good people are in high demand. It’s always been my manner that if an employee doesn't love working with us, then I always feel like it's my responsibility to find out why and fix it! This was a year of change and growth for our firm; we've said goodbye to a senior staffer, switched up players on our different teams, beefed up our training and mentoring program, restructured reporting relationships in all three offices, promoted two directors to vice presidents and we added two new senior vice presidents to help lead the charge in 2007. It's been exciting to see the positive results in the last few months!

I hear stories all the time of an employee jumping ship and starting their own agency and stealing a few clients as they pick up the last paycheck. While it may be a common practice in our industry, this type of behavior does not display the level of professional ethics that are so vital in business. In fact, we're proud to help employees transition out of PR when they realize it's not for them any longer.

Here are some guidelines that every PR professional should understand:

1. PR firms own relationships both on behalf of the clients they represent and for the staff that they train and mentor.

2. PR firms should be compensated if those relationships are jeopardized or challenged.

3. Employees are accountable to their PR firm first and foremost rather than clients or the media.

4. It is always better to take the high road; business relationships are recycled everyday and you never know whose path you will cross again, so never burn bridges.

My golden rules for maintaining integrity as a PR professional are:

As a Blogger, I see Microsoft’s gifting (via Edelman PR) of their Acer Ferrari laptop complete with Windows Vista to select Bloggers just another day in the world of “Review me” and word of mouth advertising in the blogosphere. Many don’t feel the same way, stating that it is outright bribery. The laptops received came during the height of the Holiday season and many Bloggers feel that these “gifts” are unethical. As I’m sure you know from my previous posts on this topic, I completely disagree. I'm so tired of self serving "reactive for ratings" Bloggers who don’t understand how product reviews work or think they have a right to scold companies or publicists for reaching out to hard working & respected Bloggers for reviews.

As, LongZheng, one of the Blogger’s on the receiving end noted, “Windows Vista is launching in 30 days.” My question is, why wouldn’t Microsoft want to create a buzz about a brand new product and operating system soon to launch among tech Bloggers? I understand why Microsoft did it, as I received Max Factor’s Volume Couture Mascara in the beginning of December. It is a product that would only become available this month. My job was to test it out and write a review. Obviously the company that sent it was hoping for a good review and to help generate the buzz about it prior to launch. The difference in the price tag of a bottle of mascara and a laptop is quite large, but it still doesn’t take away from the fact that companies want to find new ways of creating product buzz prior to and after a product is out on the market. By sending the laptop to only a select few Bloggers, generates even more buzz and you get the various views on how the system works from real people, not advertisers, using the product. Is it because this product to review had a high-end price tag? If Microsoft sent a $20 product, would those tech Bloggers still feel it was a case of bribery?

The Blogger’s were also told they could disclose that they were given the laptop, but they were not required to. They were told they didn’t have to blog about their experience using the laptop, but that the firm hoped they would. If I received the laptop, I would still feel the pressure to review it regardless if the firm sending it said it wasn’t necessary. Common sense says that they are sending it because they want it reviewed, not simply because they are being kind. However, it still wouldn’t impede on my honest review of the product. I understand the "pressure" or the feeling that you owe them something good (review). Drop the pressure and remember what journalists are supposed to do... report the truth as they experience it. You really just owe your readers the truth.

Bloggers: Be professional and human, don’t crucify a company for deeming you worthy of free products to review and own! You might want to mention professional reviews of technology are "loaned" products like MP3 players, TV's and electronics. They don’t get to keep them... they essentially are "on a tour" following the tech press circuit, like a rock-star. Honestly, if you’re a Blogger and you get to keep a product like that, the human thing to do is say thank you.

Companies: See my post on pimping products to Bloggers, as sometimes a company needs to learn how to approach a Blogger for the best results.

What do you think? If you receive free products from a company, do you feel the pressure to write a good review? Does it matter the price tag associated with the free product? Lend your thoughts in the comments.

______________________________________

UPDATE: Journalist writer and blogger Ed Bott thinks the whole moral debate is unnecessary. “Everyone in the community wins when that person gets the chance to play with new technology.” He got a Ferrari 5000, and might auction it off for charity.

______________________________________

UPDATE: Slashdot has labelled this a “bribe.” However unlike what they have claimed, these were not gifts. As it may happen to coincide with Christmas, it is important to note Windows Vista is launching in 30 days. It is nothing more than just good timing and coincidence.

I, however, wrote these as “Christmas presents,” only because it happens to coincide with Christmas. Officially, these were review PCs with the the options at upon completion of review to either send back to Microsoft, give away or keep indefinitely. This choice is solely at the discretion of bloggers.

Years ago in the news you would often hear about how a violent video game lead a child to go on a rampage and sometimes sadly, a killing spree. However, a news article pointed out today that video games could actually be educational for children and even help them build skills they will need later on in life. I couldn’t agree more.

My oldest son has ADHD, something that has caused great strife in his young life (he is only about to be 8) and even got him kicked out of pre-school at age 3. One thing my husband and I have found is that playing video games seems to assist in him learning concentration. We bought the original Xbox for our family in 2002 shortly after it’s launch in November of 2001. Without really giving much thought to our son, then 3, understanding how to play games on it, we would look on as he played Blinx. I honestly did not believe a 3 year old could truly have the skills needed to work the game controller and make it coincide with what it needed to do on the screen. Within a few weeks, my son had made it past several levels and was even correcting me on how to do things when I tried to play the game.

We’ve noticed over the years, that with choosing the right games and only allotting so much time to game playing, my son’s ability to concentrate has increased and his thinking skills along with it. This has transferred over into the classroom and his teacher’s are always praising him for his thinking skills and how he is able to do so well without the use of psychotropic medications (this may not be true of all children and our decision to not use them has nothing to do with game playing.)

The area in which I live is known to have character. Each house is different, or has historic presence, and stands out among other places nearby. There really is no “big business” in our area overcrowding every street corner and making their over domineering corporate-America presence known. This is a place that embraces entrepreneurs.

So when driving down a road I haven’t traveled in a while, I noticed something out of the ordinary; cookie cutter houses. A new development was being built and each house looked exactly the same. Their yards were the same, with the same tree in the same spot, and the grass all the same length. Nothing about these houses or this development had anything exceptional to them. They lacked character.

I decided to share what the topic was at "show and tell" time in our weekly management meetings in the New York Office. This weeks discussion was a review of Liz Wilson's Telling It Straight article. I will post the article here, then invite Pierce Mattie members to comment along with any comments you may have.

What quality do employees most want from business leaders?

A clear vision of the way ahead, perhaps? A charismatic leadership style? Political or business acumen?

Of course, we demand all those qualities in leaders. But a recent piece of research points to a different quality as being the top priority for many employees.

A survey of over 1,000 employees found that what they most want from their leaders is authenticity, honesty and clear communication. In other words, straight talk.

Many professional communicators already sense this and are counselling business leaders to adopt more open communication measures. But this message isn't always getting through. "Too much value is placed on charismatic leadership: Boards select leaders for their dazzle and the biggest plaudits are saved for those whose profile is often bigger than that of their organization," notes CHA, the consultancy that commissioned the research.

The straight talking survey identified four communication styles among business leaders:

Controlling
Understated
Charismatic
Considerate

Controlling Communicators don't really communicate at all. They are perceived as arrogant, cold and insincere. In the workplace environment, they are seen as strong on business acumen but failing to provide staff with enough information. Rupert Murdoch, boss of News Corporation, is cited as an example.

If you watched the second two-hour premiere of 24 last night you'll know why Los Angele's is stocking up on Clarins Expertise 3P. It's a new plant-based mist that is said to shield your skin from electromagnetic waves and daily environmental pollution by reinforcing the skin’s natural barrier, protecting against free radicals and increasing cellular energy. Since this product only launched this month I have yet to use it, however I did a lot of searching online to see what others have been saying about it. It appears that there is some debate over whether this is hype or a true plausible product.

While many beauty Bloggers seem thrilled with such a product coming out on the market, it seems that those in the tech world find it laughable. Engadget made a stab at it and a commenter on Yahoo Tech cited the National Toxic Encephalopathy Foundation as one who exposes the truth on Clarins. Pierce wrote about the NTEF, a client of Russ Fons PR, back in October when they issued a press release bashing Clarins.

As I get sent products to review often, one thing I have been seeing more of is shielding lotions. So the concept of a shielding mist is really not that far fetched. A few commenters on Engadget brought up a good point and one that I agree with. Shielding products appear to work in the same way sunscreen is meant to work; blocking out what is bad for your skin and letting the good pass through. Our president loves the idea and placed his order last week and made it his pick for the week. I’m not sure why the idea of a shielding mist is that hard to grasp. As we come to know what affects our skin, doctors and scientists are able to move forward in finding ways to protect it. While the FDA does not regulate the cosmetics and skin care industry, it certainly polices itself. Many companies do their own laboratory research to create products that deliver a solution to a skin care issue. I’m sure Clarins did a substantial amount of research to produce a product that delivers on its promise.

If you have tried this product, let us know what you thought of it.

Well I saw this coming. Other countries are taking the issue of eating disorders in the fashion industry seriously with the recent anorexia-related deaths, while the Council of Fashion Designers of America gives a less than enthusiastic attempt at it. Their idea of getting involved? Keeping a more vigilant eye on models. How will they do this? Scheduling fashion-show fittings during the daytime instead of after dark to give models more sleeping hours, urging designers to work harder at spotting models with eating disorders and improving the quality of backstage catering.

Are you kidding me? When I first read what their new guidelines would be, I thought it was a joke. It’s very disappointing to hear that they won’t implement any rules or policies to ensure better health for their models, despite top designer Diane von Furstenberg’s comment that, “It is important as a fashion industry to show our interest and see what we can do because we are in a business of image."

That’s where they fall short…simply “showing their interest” without anything really concrete to be part of the solution. I could “show my interest” in people suffering from cancer, but if I never contribute in some way, shape or form concretely to help aid in furthering research for the disease with a donation or by volunteering to help my local ACS raise awareness of their support programs, then by merely “showing interest,” I am doing nothing.

I certainly don’t mean to sound so harsh, however, our fashion industry plays a major role in the way we view body image. So many women (and men) become vulnerable to believing that they must be super thin in order to be normal and I whole heartedly feel it is the fashion industry’s responsibility to do all they can to contribute to being a solution to eating disorders and not be the cause of them. Obviously, the solution doesn't rest soley on the fashion industry, but I do think they need to be a large component of it.

I decided to see if I am alone in how I feel about this topic. It appears that thoughts are split down the middle on this one. Here are some thoughts from around the web and from emails sent directly to me:

The new season of Heroes on NBC kicked off last night. I recommend adding it to your Tivo if you haven’t seen the show. Creator/writer Tim Kring who brought us Crossing Jordan huh? (which I’ve never watched) has a hit epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities.

When I watch the show it always rekindles thoughts of real-world heroes for me. I’ve been lucky to have had many heroes in my life so far, family heroes, business heroes, historic heroes, even at one time in my life, I've had a few spiritual heroes. Heroes are craveable, we need more of them in our lives. It seems for me as I get older, I have fewer heroes. One Hero of mine is someone I never met, his life and lifestyle inspires me. His name is Dan Eldon, he was a 22 year old photo journalist for Reuters and used his creative passion to impact the lives of many others, ultimately loosing his life in Africa. The journals he kept were amazing and so detailed, his passion, devotion, integrity, courage and creativity motivate me today. Here is a small excerpt on Dan Eldon.

I asked a few colleagues here in the New York office to share who was one of their heroes: Family heroes seem to be a consistent source of Heroes for this group.

Hannah:

My father is my hero. Without many financial resources while growing up, he received scholarship after scholarship and was able to complete both his Masters and Doctorate Degrees. Not only does he succeed in his profession as a Psychologist, but he has the type of wisdom that goes beyond the books. It's the type of wisdom that helps heal people's pain, and he's one of most generous and compassionate people I know.

Lance:

My Gido - Ukrainian for grandfather - is one of my heroes. One of my first memories is of me falling down and him picking me up. He whispered to me "ne plach," which in Ukrainian means "don't cry." Those words still stick with me today - literally. I have them tattooed on my arm, reminding me to always pick myself up when I fall.

Erin:

From the time I was young, until the day I die, my father will always be my hero. I can always count on him to support me in all that I do in life. He'll always be there to make me laugh.

Shannon

My grandmother is my hero. She got pregnant at 19 back in 1952 when being an unwed mother was a serious issue. She married the father (who she was madly in love with) and they have been married for 55 years. The baby was my mother. She has overcome so many obstacles and adversities in her life and is such an amazing person.

Last year we saw many brands launching anti-wrinkle campaigns and going after the baby boomer market. Why not? After all, they were considered the largest demographic out there. However, we are only a month into 2007 and the tides are starting to change. Brands are beginning to turn their interests to the children of baby boomers and finding that they have money to spend with the potential for long-term brand loyalty.

This younger generation learned well from their mothers, I should know, my mother is 55 and I carefully paid attention to all of the brands she purchased throughout the years. I watched at how well my mother took care of her skin and in turn, I followed suit becoming a loyal customer to many brands. This is just what the beauty industry is betting on resonating throughout the 17-35 year old demographic.

Well frankly, I hope she has more than one thing to say on her show today, when she confronts her critics wearing the same swimsuit that has been plastered all over the tabloids with the title, “America’s next top waddle.” It takes courage to stand in front of millions of viewers with just your swimsuit and the body people have been making a mockery of.

I decided to pick up People Magazine last night to read her interview to hear how she felt about the constant pummeling of insults being thrown her way about her weight. Before even reading the article, I in a sense, knew how she must be feeling. In my own youth many people often told me I was fat, even when I was only 5 lbs over what I should’ve been for my height. In fact, one day my dance teacher announced to the class that we couldn’t wear a certain costume for our dance recital because I was too fat. When I looked at my size 8 body in the mirror I felt ashamed and sad that I wasn’t good enough. I can only imagine how magnified that is for a Supermodel who made her living off her body and then has the world zone in on her weight gain. See more posts like this on our Buzzed Industry Dirt Blog

I thought my parabens rant would be my last regarding claims and beauty scare tactics used in various parts of the press without substantiated and undeniable proof. After finding another press-covered story, by the AP no less, about the possibility of oils in bath products potentially causing breast enlargement in boys, I decided enough was enough.

The study the AP is reporting on was published in the New England Journal of Medicine. The study, which was looking into a condition called gynecomastia, suspected that essential oils such as lavender and tea tree oil could be the culprit for the condition. While the study could not pinpoint any estrogen-like compounds in the oils or make any solid claims to prove that without a doubt these essentials oils cause such a condition, the hormone specialist who oversaw the boys involved in the study went so far as to tell their parents, “I would not give these products to my children.”

Before I go any further, it should be noted that this was one study only done on three boys. It confuses me how this federally funded study without substantiated claims made it into the New England Journal of Medicine and then got picked up and distributed among the news media by the AP. We contacted Paula Begoun, founder of Paula's Choice and well known for several best-selling books such as The Beauty Bible and Don’t Go to the Cosmetics Counter Without Me, for her input on this story. Paula told us,

“We looked at this story too, and your reaction was mine as well. Three kids is hardly a study by any standard and it doesn't prove a thing about those two ingredients. There can be many reasons why a male child might have enlarged breasts. This is not direct evidence and it would take hundreds of children in controlled, monitored environments to prove the possibility (soy milk would prove a bigger risk for phytoestrogens). The news media's job is to grab our attention and keep us on the same channel regardless of truth, reality, or balance.”

Mini USA recently began a pilot program in New York, Los Angeles, Chicago, Miami and San Francisco that gives current Mini Cooper owners a personalized message as they pass by a digital billboard. Owners in the pilot program fill out a questionnaire giving Mini USA non-personal information that will then be programmed into their fob. Based on the information they submitted, when they approach the billboard the RFID will activate a personalized greeting that is displayed on the billboard.

Radio Frequency Identification (RFID) appears to be a topic of debate between those who don’t mind convenience and those who view it as just another way for Big Brother to track us. Mini Cooper’s pilot program of RFID tags in their cars for further personalization are hailed by some as just another fun feature of being a Mini owner, which is the whole branding and marketing aspect of Mini USA, a subsidiary of BMW. Current and potential Mini owners worry that it could eventually be used for other methods to track and collect data on its owners unsuspectingly, such as what Sony BMG did when they installed anti-piracy software into some of their CD’s that also caused PC instability allowing for viruses and spyware to corrupt the user’s computer.

However, as technology moves forward, what Mini is doing in regards to RFID’s is becoming relatively common, such as cell phones, GPS, EZ Pass, Nike+iPod and so on. I think the pilot program, aptly named Motorby, will be a hit and we will soon see it become a feature of all Mini Cooper’s expanding into a city near you. What will be interesting is to see if this Mini perk will cause unwanted distraction on our highways thus causing accidents and/or if Mini Cooper’s sales are driven upward when Motorby becomes the next “it” of the car industry.

What do you think?

As I’ve been gathering stories to write for both of our Beauty and Fashion blogs, I’ve been noticing something become more and more prominent in the news headlines: more companies are going green or collaborating with a green initiative. In 2006, we began to see this trend emerge, but it looked uncertain whether it would take off with the American public or not. Now as I try to write more diversified posts, it seems I can’t get away from writing about who is the next brand marketing green, therefore proving that this topic is not going away anytime soon.

Dave Morgan, at Media Post’s Online Spin, echoed my thoughts exactly today in an article he wrote, “Is Green The New Red, White And Blue?” He too wonders if green is just the “flavor of the month” or a defining element for US brands for years to come. Some of the recent brands I have been Blogging about have been Lancome and their collaboration with Carbonfund.org to reduce carbon foot printing, Diesel’s ad campaign that shows fashion in a post-Global Warming world and whose website encourages becoming involved in StopGlobalWarming.org and watching Al Gore’s “An Inconvenient Truth,” as well as, H&M expanding upon their use of Organic Cotton in more of their clothing lines. I predict these will not be the only companies, or industries for that matter, that incorporate green into part of their branding.

This is a story I just plain had to write about because I was, well, disgusted to say the least. Big tobacco, specifically R.J. Reynolds, has decided it wants to lure more women in to smoking their brand. Their brand, Camel, only has a 30% female customer base. Despite the fact that the leading cause of death in women is lung cancer, R.J. Reynolds has pushed that aside in the name of dollars and cents.

Most marketers know that women respond to the aesthetic look of a product through eye pleasing colors, as well as, luxurious fragrant scents. R.J. Reynolds is running with this notion for a new cigarette they have created called Camel No. 9 (I’m sure Chanel will be thrilled). Camel No. 9 is designed in hot pink fuchsia and minty green teal with the brand’s slogan boasting “Light and Luscious.” Ads, which will appear in such magazines as W, Cosmopolitan, Flaunt, Glamour, and Vogue, will be wrapped in flowers and offer coupons for the cigarette. Just the name Camel No. 9 is intended to evoke thoughts of the luxurious fragrance of Chanel No. 19. Cressida Lozano, vice president for marketing of the Camel brand says Camel No. 9 is intended to bring a wow-factor to the brand and add “fun and excitement.”

I came across this really fascinating article today by Nellie Lide on the blog “Small Business Trends.” While her article may have been geared towards small business, I definitely see how these same trends she writes about can be applied to large businesses, as well. Consumer trends are something that doesn’t necessarily fit into one piece of the puzzle for business, but can be easily applied across the board regardless if you own a large department store like Sak’s or a fashion focused store like Scoop.

The five top shopping trends for 2007 that Lide lists are:

* Shopping as a Societal Force for a Better World

* Shopping for Temporary Ownership: The Shopper as Buyer AND Seller

As I read through each one of these trend forecasts, I couldn’t help but nod my head in agreement.

Shopping as a Societal Force for a Better World: This is one trend I have been speaking much upon lately here on our beauty, fashion and main blog. Lide mentions the RED program, a program launched by Bono to fight poverty, which you really are seeing everywhere (Gap, Apple, etc.), but there is now also an extension of this program called (Product) RED, whose purpose is to raise funds to eliminate AIDS in Africa. Businesses involved in this are Emporio Armani, Converse and Motorolla. We’re seeing businesses collaborate with charities to fight Global Warming such as Diesel and Lancome, and those going green to lessen the stress on our environment. Business cannot grow in a vacuum and many are foreseeing their growth by getting involved in projects that matter most to their consumers.

In my personal Blogging, I’ve come across many brands without a publicist or PR firm representing them. Many cosmetic brands that contact me are well aware that I am a Blogger for Pierce Mattie PR and will sometimes ask me, “What does a public relations firm do?” The key thing I have found is that these brands do not fully understand what public relations can accomplish for them and more so, how to effectively communicate to the media and public about their brand from within their own company.

When you think about your brand, have you thought about all aspects of it? From the customer service representative to the sales persons, everyone employed by your company should all consider themselves on the same team. Not only because everyone’s paychecks are written by the same company, but also because together, your employees are the force behind your brand. No job title within the company is too small or nondescript to be left out. They are the eyes and ears (and heartbeat) of your brand, and how they view and feel about your products affects how others—your consumers—see it as well.

This is a new segment that I am going to be doing each week. The topics will vary from week to week and I would love to get you involved in it. List in the comments some topics you want me to talk about. It can be funny, educational, things to rant on, things you want to know about me, Blogging or the PR industry—just use your imagination and get creative. All I ask is that you keep it clean.

Today’s topic:

Five Things I Often Wonder About:

1. Don’t the people caught on To Catch a Predator ever watch the show themselves? Many often admit they’ve seen the show, so I have to wonder if they think they can out beat Chris Hanson.

2. How did New York City get its nickname “The Big Apple”? I don’t equate the city with the symbol of food, although the rats now plaguing Taco Bell may.

3. How did Hugh Heffner decide on “Bunnies” as the symbol for the Playmates? What was so sexy about a white haired animal way back then?

4. Who invented the role of “stunt man” and what brilliant person decided to be the first person to take punches, crash cars and fall off of buildings all for the bit part?

5. Why do we invest millions in space exploration when most of what lives in our ocean is still undiscovered?

Feel free to offer your opinions/answers in the comments.

According to Technorati, 175,000 new blogs are created each day by estimate of the 71 million blogs that they track. Everyone blogs for different reasons, but lately the idea of Bloggers being paid to write a review of a product by its brand has come under the microscope and leaves many wondering the ethics involved in performing such reviews. With blogs becoming a new form of media and in the beginning stages of being looked at as a form of journalism, there is so much gray area involved anyone is bound to wonder what is right and what is wrong when it comes to blogging for dollars.

The controversy stems from the ethics involved in giving a true unbiased review when you are accepting money by the brand that, one would think, does not want to have a bad review written about. Many feel that the review is tainted when a monetary payment is involved and others feel it is just another form of compensation when it comes to writing reviews. As one Bull Dog Reporter reader commented,

“How is this any different than a music reviewer accepting concert tickets, a fashion writer accepting clothes, or a golf writer accepting free greens fees? Influencers get paid, and they always will.”

Most industry professionals know that ad placement for publication in September beauty magazines, is the most crucial time for your brand to be seen. As online media continues to strengthen, now is a good time to come to understand how you can maximize your brand’s exposure through Blogging, viral marketing and digital magazines dually with ad campaigns in the leading print magazines. Print magazines and online media sell a relationship with its readers, as well as, an opportunity to reach them in a time of intense focus and receptivity.

Here are some Beauty PR tips that may help your brand stand out:

Understand your competition:
How you can understand your competition begins in their ad campaigns. What you can learn:

+ What magazines/blogs they are pitching their products to.
+ Which demographic they are going after and if it changes depending on the magazine/blog they advertise in.
+ Are they focusing on color, scent, packaging or trendiness?
+ What is their approach? Which key words are they using to get the readers attention?

Learning these key points helps you to decide how to better your current/future campaign with a product that may be along the same lines as your competitor or how to present the same type of product effectively in a different way.

Know The Trends:
Follow the editorial calendars of the books that you want your product or service to appear. The editorial calendars are often featured on magazine Web sites. These give advertisers, readers and writers a heads up regarding planned issue themes.

Even if your product wasn’t originally intended for a particular season or holiday, figure out how you can spin it to make it fit. Study your chosen publications, and determine the types of stories each of them seems to favor—then use them as starting points for your own ideas. Look for patterns, trends, and points of discussion. Pinpoint the best editor for your idea. If need be, call the magazine and ask which editor is best to contact, and how he or she prefers submissions (via e-mail or conventional mail).

Creating a relationship with beauty editors is also key and helps in knowing what beauty editors are looking for months ahead of time. It helps you to prepare your story line and potentially get your product before the eyes of your target audience.

Green Is Good:
One way a non-green brand can become part of the green trend is to donate to a green charity. Brands can do this by becoming a sponsor for a green event, such as Earth Day, or hold a promotion with a percentage of the proceeds going to a particular green charity. Don’t count yourself out simply because you are not organic.

Some campaigns to learn from:
+ Lancome & Carbonfund.org
+ Diesel & StopGlobalWarming.org
+ Bank of America & it's green initiative

Pro-age vs. Antiwrinkle:
If you have anti-wrinkle products, give them a makeover with new wording or new packaging. Breathe new life into them so that they lose the negative connotation that “anti” brings about. Use creativity in the words used on the products and in ad campaigns to promote a more positive feeling about aging when using your product.

Embrace The Concept of Blogging:
Stand out and begin a blog surrounding your brand. When Blogging remember to:

+ Come across as a source of information.
+ Be a problem solver.
+ Remember that Blogging is more about your customers needs than your own.
+ Build relationships with your readers.
+ Allow for interaction between your readers and your brand—keep your comments section open, but moderated to weed through the spam.
+ Be patient. Building readership and trust takes time. The average time for a blog to build a consistent loyal readership is 6 months.
+ Show your brand’s personality. No one wants to read a cold lifeless blog. They want warmth and a personal connection to the brand.

Putting aside the Bloggers out there that are soley Splogs or write just for fun, when you think of blogs such as Micropersuasion, Genetics & Health or CopyBlogger, do you see them as people simply writing posts or along the same lines as journalists and editors? As digital media continues to increase in popularity, more individuals are choosing to share their knowledge online through blogging and many more consider themselves journalists and editors. The lines are continuing to blur between the two, as we saw this past year with Blogger Josh Wolf who was jailed in federal prison for 7 months and recently released.

Wolf had filmed video of a protest and published it to his blog. He had been served with a grand jury subpoena regarding identifying the protesters and turning over the video of the protest, which he defied and was then put in federal prison for it. Wolf considers himself a journalist and feels he and all other Bloggers should be protected under a shield law to protect them in the same way traditional journalists are protected to not reveal their confidential sources and unpublished materials. The Assistant US Attorney prosecuting the case feels that a Blogger is in no way a journalist.

Dr. Hsein Hsein Lei, Blogger behind Genetics & Health, also recently encountered this same train of thought when she applied for embargoed press releases from EurekAlert. She was denied because she was a Blogger and not considered a journalist, even though she is a Doctor. She simply chooses to share her knowledge of genetics and health related issues through the blogging medium.

What establishes a Blogger as a true journalist or editor? The lines between the two continue to be gray, only making for more controversy as Blogging continues to become more engrained in our culture. Is there a set of criteria that need to be established that can deem a worthy Blogger the title of journalist? I think there are many more questions than answers when it comes to Blogger as journalist. I would love to hear your thoughts on what the boundaries should be and how we can establish true and binding criteria for the determination of a Blogger journalist.

It may not seem like Spring yet with this weather we are having this week but it will be here soon. Mary Bemis, Editor in Chief of the new hot consumer magazine Organic Spa has cooked up quite a spread for us spagoers who have the fever to shed the winter.

Red haired goddess; Nanci McArdle heads up the the fashion feature on green being the new black with apparel from Lululemon, Edun, Patagonia and Stewart and Brown. Fiona McKenzie Johnston heads to heaven aka Vanuatu with an inside look at this island splendor.

And if you're looking to get fit before your beach trip try hottie; Tom Williams owner of Burn Fitness tips on sculpting exercising.

This is a great issue! Go Organic Spa.

Mother’s Day is only a few short weeks away and happens to be, in my opinion, a day that all mothers look forward to for the pampering, the gifts and demonstrations of love by her family. With consumer spending for Mother’s Day gifts expected to be $15.73 billion, these last few weeks before the big day are a fantastic opportunity to get your brand noticed, especially online.

According to the National Retail Federation’s 2007 Mother’s Day Consumer Actions and Intentions survey, 20% of consumers are expected to do their Mother’s Day gift shopping online, which is a 3.1% increase from last year. Although the other 80% do their gift buying offline, many still use the internet to research and look for gift ideas. While Mother’s Day shopping and gift research typically begins at the beginning of April, far more consumers make their purchase much closer to the holiday, which occurs on May 13th this year.

By utilizing the internet to spread the word about your product(s) as great gift ideas for mom, your advertising costs will be much less versus commercial and print ads and more likely to spread the word faster due to viral marketing. A few ways to utilize the web to get your products before Mother’s Day gift searchers are:

Press Releases
Advertisements on targeted websites
Advertisements on targeted blogs
Promoting them to blog owners

Online press releases are great for search engine optimization and will quickly get you picked up by the likes of Google and Yahoo when consumers do an online search. Using keywords in the title of your press release is a key factor. Key phrases to use are “Mother’s Day gifts” and “Mother’s Day gift ideas.” Some online press release services are PR NewsWire, Send2Press and PRWeb Direct. You can also use these same press releases to email to blog owners, but make sure to include links to your products (if you have an online site) and pictures as well.

Many times when a news story breaks, Bloggers and online news sites scramble to bring targeted traffic to their site through their posts and purchasing keyword advertisements that will pop up when someone searches phrases on Google, Yahoo, MSN and other search engines. There are five things you can do to get a hold of targeted traffic, whether it be when a big news story breaks or anytime in between:

1. Use key phrases in your headline. Think like a person, but also think like a robot that searches the web for sites using those words. I like to use Overture’s Keyword Selector Tool, which allows me to type in specific words and then tells me how many times that word was used for a search the previous month.

2. Use keywords in the body of your article. Be specific and try to avoid general terms. For example, if you are writing about what the incident at Virginia Tech, don’t say “the gunman,” instead say, “Cho Seung-Hui, the Virginia Tech gunman.”

3. Use multimedia. On your website or in the body of your article, it is always beneficial to include video and audio media, as both have great viral potential. You can also publish the video you used to You Tube with it linking back to your story to generate traffic, but it also give others the ability to post your video to their own sites and help generate traffic for you.

4. Divide your content up into many specific topics with relevant links to other stories you have written. I use Word Press for one of my sites and utilize a plugin that automatically does this for me. If I am writing on a specific topic, it will automatically generate related posts at the end of my article. If the reader has landed on your site for that specific topic, they are more likely to click to other related stories you have written, therefore increasing page views and loyalty to your site as a trusted source of information. If you don’t have a plugin that can do this for you, it is easy to do manually simply by hot linking keywords in your article that link to those stories.

5. Provide the ability for the readers to subscribe to your site or bookmark it. For subscription, Bloggers should utilize a RSS feed service and websites can create an opt-in mailing list; this will generate built in traffic and loyal readership. Creating the ability to bookmark your site means those readers are more likely to return to your site when looking for information than to use the search engines and invest time into a search.