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August 14, 2005

Updated Stats On the LGBT Market

•Half trillion dollars in buying power.
•Brand loyal -80% more likely to purchase a product directly marketed to them.
•4 times more likely to have an AMEX Gold Card.
•80% are recent travelers.
•More receptive to email, mail and publicity

Preview our October Ad running in Instinct Magazine

Posted by Steve Hultgren at August 14, 2005 01:51 PM

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