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August 14, 2005

Proprietary Data: The New Trend in Prospecting?

According to the Direct Marketing Association's first-ever 2005 Customer Prospecting and Retention Report, nearly half of the 255 respondents surveyed say they have developed proprietary prospecting databases and have moved away from renting names for one-time use.

We could have told you that last year! It's offical now.

Posted by Steve Hultgren at August 14, 2005 01:59 PM

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