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May 19, 2005

Black News Turns it Up with Black PR and The Associated Press

After partnering with BlackPR.com and the Associated Press, online traffic to BlackNews.com surges to over 500,000 unique visitors each month.

Diversity City Media, the multicultural marketing and public relations firm that produces BlackNews.com, is reporting a huge surge in online traffic after recent enhancements were made to it�s news content and layout.

In March 2005, the company partnered with its subsidiary BlackPR.com and the Associated Press, to both be the sole providers of news content for BlackNews.com. Before this partnership, BlackNews.com was merely a series of links to articles produced by other outlets. Now the site hosts and generates all of its own content.

To further enhance the site, the firm also tapped Earl Ofari Hutchinson - a veteran columnist and journalist, and Joseph C. Phillips � an actor and social commentator, to write weekly columns for BlackNews.com.

�Over the past 5 years, we�ve become a very popular online mecca for African-American news and issues,� comments Dante Lee, the 23 year old president and CEO of the firm. �Our recent enhancements have only made us more popular.�

He continues, �Our traffic has spiked to a record 500,000 unique visitors each month. Not only are we one of the most popular online destinations for Black news, but we are one of the few Black focused web sites that have been able to show profitability.�

Last year Diversity City Media, which also runs BlackStudents.com and co-hosts the annual African American Business Summit (www.aabs2005.com), reported annual billings of $400,000. Their client base includes McDonald�s, Verizon, Mariott, BET and many other well-known companies.

For more information, interested ones can visit Diversity City, Black News, or Black PR.

Posted by at May 19, 2005 01:36 PM

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