Pierce Mattie Public Relations New York & Los Angeles

As the spa lifestyle is woven more prominently into mainstream culture, several newsworthy trends are actually becoming expectations for spa-goers. As the respected voice of the spa industry, the International SPA Association keeps a pulse on current and future trends through its network of 2,500 members in 73 countries.

“As the spa industry is the fourth largest leisure industry in the United States, the spa experience is increasingly being highlighted in movies, television shows, ads and numerous articles,” said ISPA President Lynne Walker McNees. “The attention that’s being paid to the benefits of the spa experience is helping consumers incorporate spa into their everyday lives.”

Key Spa Industry Trends:
Spa at home – From cooking classes, to lessons on balance and managing stress, lifestyle classes at spas teach guests how to take the healthy lessons of the spa home with them. Additionally – spa décor – including tubs, showers, products and massage tables as well as clothing and candles is mainstream. Plus, home spa parties are popular for bridal/baby showers and birthday celebrations.

The Riu Palace Riviera Maya, a luxury all-inclusive beachfront resort, will open its doors today. Riu Hotels & Resorts, the premier vacation hotel chain in the world, just announced a Grand Opening All Inclusive Special at the new Riu Palace Riviera Maya, from $185 per person/night, double occupancy, for stays from February 3 through April 16, 2006.

Starwood Hotels & Resorts has announced it will open a new luxury resort on the island of St Lucia in the West Indies.

The 232-room property will be operated under Starwood’s Westin brand and will be built in phases.

The first phase, expected to open in August 2007, will include an 18-hole golf course, a casino and a 9,125sq ft (847sq m) spa with 16 treatment rooms.

Further phases will include an additional 234 hotel rooms and the expansion of the spa to 26 treatment rooms.

An increased demand in tourism interest from European and Far Eastern visitors will soon see a greater number of cruise ships transiting through Dubai. SNTTA Emir Tours braces for increase in visitor influx as travelers explore UAE's developed tourism infrastructure Pointing this out, a senior official of SNTTA Emir Tours, a member of the Dubai based Liberty Investment Company, said that world-class facilities, liberal environment and a diversity of attractions have all helped in positioning Dubai in the European market as a leading port of call for major cruise liners operating out of Europe.

'Tourists are extremely keen about enhancing their cruise ship experience by seeking destinations that are exceptionally safe, warm & friendly and offer a good mix of culture and heritage,' explained Jyoti Panchmatia, General Manager of SNTTA Emir Tours. 'Dubai has all those elements and more. At the same time, it offers a blend of modernity and tradition, making it an exotic destination for international travelers.'

I love it how these big business tycoons toting their enormous, obnoxious umbrellas feel the need to dominate the sidewalk leaving us more fashionably oriented umbrella handlers squirming around trying to avoid collision. Is there some umbrella hierarchy that I’ve failed to learn about? Feeling inferior to the finance men in black with huge umbrellas big enough to fit the pre-gastric Star Jones walking steadily in the middle of the sidewalk, I move to the side holding my fab Louis umbrella and hope that I don’t get side swiped by the big men in black.

Speaking of Louis, since it seems like the rain will never go away, more and more New Yorkers are turning to designer umbrellas as their final attempt to never be caught out of style. From Prada to Louis Vuitton, our desire to be fashionable has taken over every aspect of our lives. Seems like the trend is bigger is better—just make sure that whatever you do, you follow New York City umbrella etiquette.

Pros offer advice to help your greenery survive summer

When temperatures exceed 100 degrees, most of us stay in the shade or air-conditioned confines of home, office or car. Our landscape plants don't have that luxury. They must cope with the sun and heat day in and day out.

It isn't unusual for plants to die, turn crispy or droop as temperatures rise. However, just because we live in the desert doesn't mean our landscapes have to look barren. And it doesn't mean your water bill needs to exceed an extra $100, either.

Gardeners at Valley resorts and hotels face the same challenges as your neighbors, but the gardeners' business is to keep the grounds looking fabulous for weddings, banquets, meetings and guests. Replacing dead plants on a daily basis isn't good for the bottom line, so gardeners plant what they know will grow well, look great and enhance the landscape.

I have recently been in the market for a new messenger bag. Since my time has been limited, I decided I would browse online to see what brands I liked and where I could buy them. Don’t get my wrong, I love my Tumi, but it can be too large for my needs. I wanted something smaller and more casual. I prefer a designer bag (or at least “designed”), a good price (around $300 for a designer label –OUCH, I KNOW – and under $100 for a non-designer brand), highly functional and of good quality (it MUST last).

It’s been a couple of years since I shopped online. I remember it used to be easy to shop with sites full of functionality and images. I’d simply point, click and be done… but not anymore. I went through many sites and found very few that had decent stock, site functionality, product details or even an option buy them! I visited: Bloomingdales.com, LouisVuitton.com, Prada.com, Macys.com, Barneys.com, SaksFifthAvenue.com, JackSpade.com, ManhattanPortage.com, Bluefly.com, Gucci.com and Diesel.com.

Imagine…you step into the club, and all eyes are on you. Black Opal beat your face into gorgeous submission, JOICO has your weave bouncy and shiny, your Perazzi jeans accent your curves perfectly and your Tara heels mean you can dance all night. Then, as you float through the crowd, you spy the most gorgeous man you’ve ever seen. The two of you exchange information, and as you part ways you wonder if your children will have your lips or his eyes. Before you start picking out names, though, you might want to look him up on dontdatehimgirl.com.

It’s an online blacklist, where women post warnings about the men who have done them wrong. While there’s plenty of room for improvement on the site, and there are way too many ignorant posts, the concept is impressive. If potential employers and creditors can check references, why can’t potential girlfriends? Now, someone should start a boyfriend referral site, where gals can post info on good guys who just weren’t right for them. It’s not fair for bad boys to get all the publicity.

Healthy Eating And Exercise May Be Just The Cure

They say babies are born with only two intrinsic fears: the fear of falling and the fear of loud objects.

Especially around this time of year, many women swear there may be one more source of anxiety that scientists simply haven't recognized yet: the fear of trying on, and wearing, a bathing suit.

From the pasty skin-enhancing mirrors to the equally unflattering lighting, dressing rooms can liquefy any woman's self-esteem faster than a Popsicle on a hot summer day. But there is hope. Losing post-winter weight through a combination of nutritious eating and physical activity can make putting on a bathing suit manageable-if not downright enjoyable.

"As we replace bulkier sweaters and pants with less concealing blouses and shorts, it's natural to feel self-conscious about the extra pounds that may have crept on during the colder months," says Lisa Talamini, RD-Chief Nutritionist and Program Director for Jenny Craig, Inc. "The important thing is to not let this get you down, but to use it as a springboard for making lifestyle changes that can positively impact your health."

Hectic summer schedules can distract even the most dedicated exerciser, while backyard barbeques tempt Americans with high-calorie foods and snacks. Since it's the time of year to start trading winter wraps for warm-weather clothes, many are trying to slim down for summer and find healthy ways to improve their lifestyles.

According to a recent survey by Wrigley, nearly 85 percent of Americans believe a key to losing weight is to consume fewer calories. Most experts agree that combining physical activity while watching calorie intake is important in the quest for weight management and a healthier lifestyle.

"There is no need for a total diet makeover; taking small steps to enjoy a variety of foods and being more active can go a long way for Americans trying to lose some weight for the summer," says Molly Gee, registered dietitian at Baylor College of Medicine.

The rumors have been put to an end. Are Oprah Winfrey and long time best friend Gayle King gay? “Absolutely not!” says the talk show host in the August issue of O, The Oprah Magazine.

When approached for the 100th time, Oprah finally opened up and spoke about her relationship with Gayle. "I understand why people think we're gay," she says. "There isn't a definition in our culture for this kind of bond between women. So I get why people have to label it - how can you be this close without it being sexual?"

In past interviews, Oprah has spoken about her and Gayle’s 30 year relationship as friends. Their friendship consisted of four times a day phone calls, living together at one point and eventually Oprah making Gayle her Editor in Chief at the magazine.

Oprah and Gayle have both stated they wouldn’t have problem letting the public know if they were in a sexual relationship. "The truth is, if we were gay, we would tell you, because there's nothing wrong with being gay," says King.

Winfrey ends the article by saying “Something about this relationship feels otherworldly to me, like it was designed by a power and a hand greater than my own. Whatever this friendship is, it's been a very fun ride."

With the popular show Weeds now a nationwide hit, we have seen the return of Hemp to retail in more ways than one. I have actually been seeing more and more products pop up again. I remember a couple of years ago when Hemp was big in accessories-remember those chokers that caused massive “ichiness” and left your neck red and disturbed? I don’t know what was worse, the trend over all or the fact that once it was tied on, it was almost impossible to remove without cutting it!

Anyway, I have actually been working with a line called Hemp—it is a hair care line, a not to toot my own clients horn, it is actually pretty fabulous. The packaging is great and it smells pretty good. I ended up sending the sets to the cast of Weeds to celebrate season 2—don’t miss it! Not only does beauty have Hemp lines, but I saw on MTV.com today that interior designer Jessica Helgerson has opted to use hemp, in her designs (along with other environmentally friendly materials.) She says she has been inspired by all of the scary environmental truths that have come about lately (i.e. Al Gore’s book) I think this concept is great—not only is hemp a pop culture favorite but it can also help save the Earth! What do you think about that Mr. President?

There is no need to waste time and money trying to get into the Tropicana Bar or Hyde this summer. The party has changed locations. Hollywood hipsters are making the hike up the Pacific Coast Highway to Malibu. The costal town in California is the place where all the cool kids hang out. It is the geographical equivalent to the back of the school bus. Malibu is the coolest new club, making the Polaroid Beach House the VIP section.

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Here is the first segment of the Fashion and Beauty Bloggers Event. Unfortunately we had to brake it up into a ten-pack, 10 min segments because of the YouTube file size requierments. If you want to automatically be notified when we post the rest of the segments just subscribe to our YouTube channel. In this segment you will find:

- Introduction to Host and guest speakers - How did the the fashion and beauty blog community of 180 industry blogs start? - Who are the bloggers in the community? - Treating bloggers with the same respect as journalists and editors and what bloggers should do to earn that respect when a blogger has no formal journalism training or experience working with publicists. - The basics, fact checking - RSS feeds make it hard to retract bad facts in posts - The value to a blogger working with a publicist

We invite you to join the discussion on the site and participate in educating bloggers and publicists on how to work together professionally, ethically and effectively in this "new" publishing platform. Get more information at on the Public Relations Roundtable website.

Other links: Flickr | Myspace | YouTube |

Like many women, shopping is my cardio. I feel a personal connection to every item I purchase and a pain in my heart anytime I happen to pass by a boutique or shoe store that has closed its doors forever. That said, imagine the agony I felt this morning as reports of Shop, Etc.’s closing rolled in. Apparently, an adoring readership and praise in focus groups isn’t enough. Advertisers are the lifeblood of most publications, and a circulation of 675,000 simply wasn’t impressive enough to the advertisers that would have kept them afloat.

For me, this closing is a double-pronged stab. First, as a shopper and confessed shoe-holic, the pages of Shop, Etc. provided me with eye candy even when I couldn’t leave my desk to go on a shoe binge. Secondly, as a beauty publicist who has to compete with advertisers for page space, the more mag pages out there, the better. Every time a publication shuts its doors, it lessens the opportunities for placements. I know what you’re thinking… how dare I lament the loss of placement space when there are people losing office space and very likely gaining more empty space in their bank accounts? My response: the space I occupy in my office is directly related to the amount page space I am able to acquire. Plus, the staff at Shop is so talented that I’m sure it won’t be long until I’m calling and bugging all the beauty girls at some other publication.

Independent writers, editors, thinkers and stylemakers, the voice of bloggers is loud and recognized by mainstream media. It's about time!

people.com, the online source for celebrity breaking news and gossip has added a blog to the StyleWatch section, complete with readers’ posts, a “Hot Finds” column and topics like “Can We Talk About Last Night’s Project Runway” to tear into. CNN launched a new blog like feature called "i report" where you can post your story, upload video and photos which then are boradcast live on CNN.

Bloggers the world over can give themselves a pat on the back, as they are in-part responsible for this leak into the mainstream. Those “in the mainstream” are finally getting the hint that the majority of the online community responds and interacts well with blogs, getting their news, fashion tips, recipes and other information from the open and honest posts of bloggers.

The people.com blog brings about an interesting complexity: unlike most blogs, this one is backed and funded by Time Inc. How honest and transparent can it be? How will readers relate? Will it be a trusted source for beauty news and fashion tips? Only Time will tell.

So go ahead, leave a comment to this post, share your favorite "obscure" blogs, or head over to one of the new mainstream blogs, we know you’re dying to let people.com know what you think of Cameron’s New Look.

Interesting interview with Cathy Horyn of the New York Times. Cathy shares Julie Fredrickson's viewpoint on the need to take bloggers seriosly. Also discussed, Cathy's take on personally blogging and the "imaginary" conflict that some luxury brands feel when it comes to blogging about luxury. I'm sure if Billy Daily was still working at KCD he would have let Julie from Coutorure Media in to see the Mark Jacobs show at the Spring collections fashion week. Other sources for coverage are: New York Magazine, Fashion Week Live website, with coverage by Lauren Ezersky

Click On Pink Tab To Download Registration Form

ISPA Knowledge Networks are a venue for spa professionals to openly discuss current circumstances and to create practical solutions for business. Expert speakers; Mary Bemis, Rona Berg & Pierce Mattie will address pertinent industry-related topics, while also providing time for in-depth group discussion. Regardless of your level of experience, the education offered at the ISPA Knowledge Networks will be invaluable. Each Knowledge Network includes a Marketplace on the first evening providing an opportunity to network and learn about the latest products.

The ultimate goal of the Knowledge Networks is to provide spa industry professionals with the opportunity to build relationships in a one-on-one environment with their peers. View Invite">We encourage you to join us for the final 2006 ISPA Knowledge Network & Marketplace.

We already use bacteria to inject under the skin to get rid of laff-lines. Why do we love these wrinkel creating viral videos so much? "Ugly" men get "hot chicks" when they have a good sense of humor. The message, subliminal or viral, does seem to go down easyer with humor as a chaser. Viral videos are everywhere. It’s hard to escape the swarm of links I get from friends, family and colleges. These free, interesting and sometimes amusing videos spread over the Internet in almost pandemic speed. I have to admit, I've been guilty of forwarding them on to others when the clip makes me giggle (like a school girl) or those I find clever enough. Not all videos are truly viral marketing. In fact, most clips are just creative expressions, which entertain. Obviosly where ever you have an audience and peer-to-peer networks your going to find marketers trying to relate and persuade and advertise.

Here are a few videos, can you spot which one is viral and which are just entertaining?

Treadmill Fitness Equiptment Viral Or Music Video?

Pierce Mattie PR is now working with the Arabian designer Areej Turki on the launch of her fashion debut in the US. Areej Creations is a new clothing and sportswear line that features the art of Areej Turki. Entitled Brushstrokes, the collection consists of elegant, comfortable lounge wear with bold motifs from Turki's personal oil paintings. Because of the artistic influence, the collection is available in three different color palettes: blue, green and purple.

Ideal for the customer that doesn't want to wear a logo, but wants to add character to their wardrobe. The soft cotton pieces are ideal for exercise including pilates and yoga, as well as mixing and matching with jeans and skirts for a fresh look that is sophisticated and eye catching.

"Esquire's Big Black Book: An Advertising Party With a Velvet Rope Around It" Esquire magazine, which has struggled for a few years to find a comfortable market niche to call home, is scheduled to launch a new elite coffee-table-book, magazine hybrid, called Esquire's Big Black Book--designed as a luxury style manual for men."

In an interesting twist, Nobody can just advertise. To advertise in the book, marketers had to receive an invitation from Hearst, and each advertiser could purchase only one of the 74 ad pages. Advertising Age reports that all 74 have been sold to advertisers which include Ralph Lauren Purple Label, Bombardier, IWC Watches, Hugo Boss and Louis Vuitton.

Our Current Top Luxury Publications
(1). Luxury Spa Finder
(2). Harper's Bazaar
(3). Robb Report
(4). Vanity Fair
(5). Visionaire
(6). Genlux

BL Ochman's WhatsNextBlog is a daily read for me. Unfortunatly she has been dealing with a detached retna (ouch) and not posting as frequently as usual. I've been seeing the same Bazooka viral post since the 25th of September.

In agreement with her post headline Doing a Viral Campaign Right Ain't Cheap, or Easy but confused about the details of her post I decided to comment. Here is her post. I'm curios if anyone on the Bazooka campaign cares to respond.

Something about these projects (I've seen a few over the years) that always grabs me. I know, many people think it's lame. Perhaps it's the voyeur in me. Here is your unique advertising opportunity Baxter Of California! How about a travel site? I want to see him on a beach, or visiting famous places around the world, it’s a little melancholy that all his recorded images are inside- he needs a tan, (product placement opportunity) how about some new threads? He obviously gets around as a photographer. I can see the big budget version of this. A big name beauty product. Ten year time laps and the female talent actually looks better at the end, because of the product of course! Would work best for a mid-sized privately owned cosmetic line like Jane Iredale. That way the owner could do the real time laps "herself". Definitely a back burner concept.

If there is one thing that America loves as a culture it is scandal. Celebrity culture is such a pervasive force that it substitutes for small talk just as well as the weather nowadays. High minded individuals may take offense to these subjects, but in truth we are all attracted to the destructive flames of perversion and excess. Many disdain the hoi polloi for their distractions, but I would contend that we all benefit from whiffs of scandal now and again.

Cathartic acts can heal , and now we can all engage in these sorts of behaviors without any of the consequences. The popularity of shows like Desperate Housewives takes all of us inside these dens of inequity that bubble away hidden in suburban utopia, confirming and arousing suspicions that we all secretly harbor. Of course no one really wants crazy murderous neighbors or philandering husbands in their actual lives, but some of us wouldn't mind a little "fake" drama now and again. Actually, we would all be better off because of it.

Thus, even if you are a New Yorker reading, Economist quoting, graduate degreed snob you could still use a little Wisteria Lane in your life. Isn't that why we all love Bree so much? Deep down below the perfect surface we are all a complete mess. That is why even when I find myself experiencing some revulsion at the mere notion of Desperate Housewives I still see a little value in immersing myself once in awhile. That is why I predict that the Desperate Housewives game will be a huge success - all of the scandal and perversion with none of the consequences. So when can I log on?

Many savvy shoppers rely on magazines to help guide their purchases. We often assume that editors know best when it comes finding dazzling new products in beauty, fashion, and perfume. Thus it isn't surprising that one of the newest trends to show up on the frenzied Manhattan shopping scene is the curated magazine sponsored shopping event.

Yesterday New York Magazine hosted a Best Bets Shopping Event. Women lined up to shop discounts from vendors who had been labeled "best bets" by New York Magazine.

It was a hodge podge of potential shopping targets with high end hand bags next to Method soap.

Admittedly it felt like an event where advertisers were given a chance to hawk their wares to unsuspecting women who had actually paid for the privilege rather than a truly editorial driven event. The event surely generated its fair share of controversy as New York Magazine is not the only one to host a shopping event.

Next month shopping bible Lucky Magazine will host its own Lucky Shops event which is going to be quite a bit bigger and hopefully better. After all it is easier to trust a magazine with one proven vertical, fashion, than a magazine like New York Magazine that plays host to many sections.

When I first saw these Ads I thought they were exploratory portfolio comps. Some of the most edgy stuff never makes it out into the public sector.

Hindu clothing chain High-Style The Fashion World creates relevant "shock-and-awe" advertising campaign that will definitely appeal to the younger audience. If you think about trends, this is nothing new, we've been incorporating more and more gore in our entertainment for years. Cobranding big name brands in goreiffic video games is old news. From my experience the more edgy and subtle the integration into the game the better it is received. Clients never like o hear this of course, they want blatant obvious placement which is not accepted as well as modest "easter-egg" style placement. Has anyone seen Michael C. Hall in Showtime’s new drama DEXTER? I'm not advocating that this is appropriate advertising for everyone. I do think you can take things too far, remember the Sandra Burnhard Mac cosmetics spot?

The gore is not from physical violence, just fashion descriptions supported by graphic images. It gets my attention, seems appropriate for the target market and the ads are "executed" well. Although I no longer fit the 18-34 demographic, I actually love first person shooters! I have several girlfriends who love them and UFC fights as well-go figure. Most of us worked in advertising or marketing which taints the demographics a little. So I understand that it takes "more" edge or shock-and-awe to reach an over stimulated generation of shoppers. Trends to keep in mind: Shock-&-Shop, Multicultural-Must-Haves and Gore-iffic.

It's been a few weeks since Good magazine launched. For those who are not in the know, Good magazine encourages and inspires conscious global citizens to band together and "give a damn." I was following up on the LA and NY launch parties via posts on GOOD magazines own blog (the site is integrated into a blog) and ran head first into a truckload of published spam comments.

I'm not talking about Astroturfing, or shameless plugs that help the cause. The really offensive stuff! It's like nobody has been on watch at Good for the last 15 days, and that isn't so Good after all. On September 25th Good's blog spambot sold out to the bankers, sex industry and drug companies! They all should make a large contibution todoy.

The Goods on Good Magazine: Clean website design, nice magazine layout. Both are easy to navigate/read –stimulating mix of content that will reach several demographics. Good Magazine Departments:

Cover, an arresting visual and verbal statement that presents insight and/or commentary on a current focal point of our culture.

Graphic Statement, a visual interpretation of the issue theme

Look, A bold visual tour of creative ideas around the world

jane iredale-The Skin Care Makeup is pleased to launch GLOBAL BEAUTY, an extension of their global palette to accommodate woman of all ethnicity's. From rich olive to golden brown and deep mahogany, GLOBAL BEAUTY is for women; all women. This is the first time that mineral cosmetics will be available in such a wide palette with true tones. With the help of three influential celebrity makeup artists, GLOBAL BEAUTY is the culmination of years of testing. CEO and Founder, Jane Iredale noted "This is seriously lacking from the cosmetics industry. Every woman deserves a healthy skin." Like all of jane iredale's cosmetics, GLOBAL BEAUTY will be free of preservatives, dyes and harmful fillers such as talc. It is so beneficial to the skin that plastic surgeons and dermatologists worldwide recommend it!

In honor of the launch, Pierce Mattie Public Relations is hosting a cocktail party in her honor. In a true celebration of beauty, grace and style, jane iredale's GLOBAL BEAUTY event will highlight style influences from Cleopatra to Beyonce in the event of the year! We invite you to share in this iconic celebration. To RSVP, please contact Lauren Branche or Ivy Cartagena at 212/243.1431 by October 13th.

Last week I was out for cocktails with a few other business owners in the service industry. One was a skin care manufacturer, the second was a clothing line designer and the third was the owner of a large fitness chain of health clubs.

We got into an in depth discussion about managing client relationships

We were discussing how to repair a client relationship where things have gone wrong, for example clients whose expectations are unrealistic, clients who are abusive towards the staff and those clients who for whatever reason have become dissatisfied with their service.

The Wall Street Journal had run an article on entrepreneurs a few years back where I was quoted by saying “My New Year’s resolution as a business owner is to only work with people, places and things I really care about and that respect my team, work and over-all business ethics.”

1. Choose clients carefully

4. Live Up To Your Own Standards. Give What You Expect, Set The Example.

If you have done all your work working with your clients and have defined what you can achieve and there are still insurmountable problems, then it is time to re-evaluate whether that client is appropriate to have.

About a month ago we had a client call the office and demand that I get on a conference call. The brand was new to the market, had very little distribution (only one salon in New York) and the consumer awareness was simply not there (she refused to do salon events with us). The owner had worked with two other PR firms before us (our biggest competitors) for about two years who both did not secure the regional and national glossy press that the client was looking for. We were given about 3 months to change her entire media platform and correct the damage that the other PR firms had done during the course of two years. Naturally I slipped off my dress shoes, undid my tie, sat back in my chair practiced my breathing exercises and then took her call.

As you know, October is Breast Cancer Awareness Month. We will see a lot on this in the media over the next few weeks to come. I have witnesses many brands jump on the big pink ribbon band wagon. Our staff at Pierce Mattie PR encourages all of our beauty and lifestyle accounts to get active and donate. We walked last year in the Revlon Walk and raised some cash for the cause. And sure some perceive the pink movement as a gimmick that has become almost like Christmas and used as just another way for beauty brands to make money.