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March 14, 2005
Justice or Jammies: the art of moving a story in the headlines
Few by now will be unaware of Michael Jackson’s choice of attire for his court appearance
However there is more than one way to look at this situation. On one hand it could have been a clever, deliberate ploy by Michael Jackson, distracting media attention from the court case removing the spot light from his actions in relation to the trial, playing the media to his advantage.
On the other hand, Michael Jackson may genuinely have not intended anything untoward to have occurred through his choice of clothes and in that case we must look towards the media for an explanation.
It is the role of the media to provide us with facts and opinions, and present us with stories that relate to global and national interest. However it appears that sensationalism is the strategy in action here. The media is filled with stories offering short term profitability, focusing on maintaining high viewing/sales figures providing the owning companies with suitable profits. They do not appear to care about the long term benefits to be gained through providing the audience with substantial news.
My opinion is that the whole episode stems from very clever Public Relations in the Michael Jackson camp. Through his actions he gave the media an excellent twist for the story, something that appealed to them and their sensationalist minds, a story that would spread excitement and promote sales. At the same time the stories would alleviate pressure on his court trial and remove the limelight from the delicate nature of that day’s proceedings
This illustrates the strength of Public Relations as a media tool. However the notion of truth and integrity is something that is held in high esteem here at Pierce Mattie Public Relations, it is important to provide all the options, allowing people to form their own conclusions and opinions.
We don’t like to cover up important stories; we just like to make our cover-up product stories important!
Posted by Stephen at March 14, 2005 04:02 PM
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Comments
yeah i think it was just normal michael.. as he always wears weird clothes!lol! but i think he'll be glad it was a distraction as it did take some heat of what is going on in the court! i would hate to be in his position right now... but if he did it i think he should just admit it!
Posted by: ITIL at April 7, 2005 05:30 AM