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November 08, 2005

Robbie Williams Models For Gio-Goi (Fashion PR Update)

Robbie Williams has reportedly signed a deal to model for the Gio-Goi label.

According to The Sun, British top selling pop star, Robbie Williams will now represent the company, giving Gio-Gio a strong Public Relations spoksperson / Celebrity and, according to the source, "Gio-Goi think he's perfect. He's a Northern lad and definitely a trend setter."

"Since going solo, he loves to wear leathers, make-up, tattoos and piercing."

Robbie Williams' friend, actor Max Beesley, enthuses: "I love the clothes and so does Robbie. Having the Gio-Goi name on your chest gives you confidence."

In the 1990’s Gio-Goi was a big part of the electronic music scene. The label was re-launched in 2005 and now in their first season Gio-Goi is again dressing the unruly members of the music industry.

The Rolling Stones, the Happy Mondays, Oasis, New Order and Primal Scream have all been spotted wearing the label creations. The latest instalment of Gio-Goi included organising an after show party for Pete Doherty of Baby Shambles.

Posted by Stephen at November 8, 2005 08:24 PM

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