« 4 Pounds Of Vogue ...Wow Thats 691 Ads | Main | The 40-Year-Old Virgin Scores Big With Brand Cameos »

August 24, 2005

Marc Ecko "Street Wise" fashion Promotion Event

Ten 48-foot-long, ten-foot-high replicas of old New York Bluebird subway cars were sprayed by graffiti artists along 22nd Street between 10th and 11th Avenues in New York on Wednesday.

Instead of red carpet entrances or a privately displayed collection of clothing, Marc Ecko chose to promote his brand by surrounding people with a block party with dj’s playing hip hop and presenting his muse – graffiti. Unlike the days of yore, actual subway cars were not being vandalized; instead, graffiti artists sprayed independent, movable panels that had been placed along the street.

Little did Ecko know that his happy painted Bluebird of a street party would stir up feelings of antagonism in a “rider” - New York City Councilman Peter Vallone. In a red light/green light malfunction with city bureaucracy, forgive the extended pun, Ecko was given a license to hold the party train only to have it later revoked.

Posted by Steve Hultgren at August 24, 2005 07:08 AM