« Bond No. 9 is anything but Bleak (ref. Bleeck) | Main | Home Furnishing PR and Home Decor PR »

March 31, 2005

LENNY KRAVITZ and JOICO Share the bill

Lucky concert-goers leave VIP concert with lots of free I-C-E and K-Pak

Rocker Lenny Kravitz is nearly as well-known for his adventurous hairstyles as he is for his music. So partnering with Joico at an exclusive concert for KMXV radio station listeners in Kansas City, MO, recently, was a match made in hair heaven.

The radio station gave away tickets for Kravitz’s performance by setting off the “Lenny sounder” which cued listeners to phone in during the promotional period.

Kravitz performed at Raoul’s Velvet Room, a popular Kansas City club. There, Joico gave away goody bags to each winning concert-goer, stuffed with popular Joico and
K-Pak products.

The lucky KMXV winners were treated to some of Kravitz’s greatest hits, including “Let Love Rule,” “Can't Get You off My Mind,” “Believe” and “Lady.” Then they were treated to great cleansing, conditioning and styling products from Joico, including K-Pak Shampoo and Daily Conditioner, Deep Penetrating Reconstructor and Smoothing Balm, and Joico I.C.E. Whip and Spray Glacé.

Posted by at March 31, 2005 06:10 PM

Trackback Pings

TrackBack URL for this entry:
http://www.piercemattie.com/cgi-bin/moveabletype/mt-tb.cgi/220