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March 19, 2005

JOICO FEATURED IN PREMIER ACADEMY AWARDS STARS� GIFT BAG

The attendee list rolled like the credits from the two biggest movies of the year — The Aviator and Million Dollar Baby — with Hilary Swank, Clint Eastwood, Cate Blanchett and Martin Scorsese a few of the stars who showed up for the WB Oscar Party held several nights prior to the Academy Awards. The star-studded affair treated Hollywood’s A-listers to a cocktail reception and elegant sit-down dinner at Los Angeles’ Hotel Bel-Air, where K-Pak Shampoo and Conditioner played a starring role in the evening’s gift bag with contents valued at $4,311.

The gift bag, an International Travel Rolling Case, was equipped with a pair of Everlast boxing gloves to play on the theme of Warner Bros.’ two top-billing movies of the year, The Aviator and Million Dollar Baby. The celebrities were treated to a high-end assortment of gifts, including an Equinox gym membership, Nicole Miller sunglasses, a United Airlines luxury club membership, Calvin Klein underwear, a Ringling Bros. VIP circus package and, of course, Joico’s K-Pak.

All Joico products contain Triamine Complex, an exclusive blend of 19 amino acids found naturally in human hair to provide the ultimate, intense reconstruction from cortex to cuticle. Joico ingredients penetrate all layers of the hair shaft, leaving hair totally restored to its optimal state, inside and out.

Joico, a leading professional hair care brand, provides a wide range of hair care, styling, color and texture products to salons across the United States and to international markets. For additional information, or to locate a Joico salon, please call 1.800.44..JOICO or visit www.joico.com

Posted by at March 19, 2005 06:11 PM

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