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October 05, 2005

Norma Kamali Teams with Spiegel

Norma Kamali has done it again teaming up with Spiegel to design an exclusive line for their spring catalog. The aptly titled Timeless Collection features three core pieces, the Tie Waist Skirt, the All in One Mini, and the All in One Dress, all of which come in either solid black or red, or black and red stripes.

I attended the photo shoot for the Timeless Collection, held this past Friday at the Hudson Studios. I was amongst fashion directors from some of the most prestigious women’s fashion magazines such as W, O, The Oprah Magazine, Women’s Wear Daily and Lucky Magazine. The fashion directors were offered a sneak peak at the collection and the Spiegel spring catalog as well as an exclusive interview with Norma and Spiegel president Geralynn Madonna.

The energy at the studios couldn’t have been more positive, and being in the presence of Kamali only added to the excitement of the day. As jaws were dropped at the mere amazement of speaking to Kamali, we were only further impressed by her vivacious and optimistic attitude as well as her innate sense of style and creativity.

Kamali proved her collection to be ideal for every woman, as she personally demonstrated how each of her pieces create infinite styles, effortlessly taking you from day to night with a simple twist of fabric. Kamali truly proved that her collaboration with Spiegel is a seamless strategic branding technique, as the Timeless Collection is Spiegel’s latest effort in keeping up with the needs of the ever-changing woman. Click here to read the full article in Women’s Wear Daily.

Posted by at October 5, 2005 04:10 PM

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