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August 21, 2005

Carrot Top - Celebrities "Evolving" As A Brand

This photo startled me. It looks like from the photo he truly is a redhead. It's a photo of Scott Thompson, who is better known as Carrot Top. Do you remember the ATT commercials with skinny, almost Jerry Louis like Carrot Top? Most Americans would, they aired constantly for about three years, the kid got exposure and has been busy building his brand. I know, they were annoying, but yet oddly compelling. The same way MTV's Andy Milanakis Show is. The ads proved to be very effective for ATT. Young & Rubicam, New York won a EFFIE for the campaigns effectiveness.

Today, Carrot Top is one of the most popular and successful comedians in America. Each year he stars for an astonishing 15 weeks in Las Vegas at the MGM Grand, headlines another 100+ concerts across the country, and makes dozens of television appearances. His first TV appearance was on FOX's “Comic Strip Live.” In 1992, he did his first turn on “The Tonight Show”…and there have been more than two dozen since.

Like only music stars and the rarest of others, Carrot Top has sold out L.A.’s Universal Amphitheatre. The rock ‘n’ roll analogy proved even truer when he hit Vegas. A spectacle worthy of the Rolling Stones (his favorite band), his concert is filled with lights, lasers, loud music, fog machines and flame cannons. “Everyone has the gift of laughter inside of them. All the world is a prop,” he has said. In the end, Carrot Top is his ultimate invention – his ultimate prop.

Obviously "C-Top" has undergone some impressive physical changes that are "evolving" along with his marketability. He definitely has some options. He already has a a few books some DVD's (sold at Wallmart) a tour, merchandise and website. We congratulate Carrot Top on his evolution as a brand, his new marketability, which is no longer just the MTV generation.

Posted by Steve Hultgren at August 21, 2005 11:57 AM

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