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August 24, 2005

The 40-Year-Old Virgin Scores Big With Brand Cameos

Juvenile, sex-obsessed, potty-mouthed characters aren’t the only things 40-Year-Old Virgin has in common with predecessor Wedding Crashers. They both heavily feature Budweiser and Apple. The Chrysler PT Cruiser scene is funny, though at the expense of drunken driving. The bike placement for TREK is smooth, and the Magnum condom and eBay jokes are textbook studies in how brands can enhance a scene. Finally, although the fictional electronics store at the center of the film is packed with products, none of the brands are visible except for Panasonic whose flat-screen TVs own this film.

WOW, look at the other featured brands: Featured Brands: Bentley, Carhartt, Chrysler PT Cruiser, Coca-Cola, Dummies, eBay, Excedrine PM, Fanta, Fruit2O, GI Joe, Guinness, Halo, JVC, Kodak, Lacoste, Magnum, Mentos, Midnight Club, Minute Maid, Monster Cable, Oreo, Orville Redenbacher, Panasonic, Polo Ralph Lauren, Puma, Rolls Royce, Shell, Shwinn, Sony, Testors, TREK, Trojan, Vaseline, Volvo, Western Bagel

Posted by Steve Hultgren at August 24, 2005 11:35 AM