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August 26, 2005
Citizen Marketing? What Is That?
Jeremy Pepper has an informative post on citizen marketing, What is citizen marketing?
Is the homeless guy with a Safeway shopping cart an evangelist, say a citizen marketer, for Safeway? Or has he just walked off with a corporation's property? I'd have to say it is theft.
So, why is the FedEx Furniture guy a hero to the bloggers? Steve Rubel writes today that Jose is a citizen marketer, helping show how much he loves FedEx by stealing boxes to make furniture. Jose notes that he does love FedEx, and has used them to ship product.
Posted by Steve Hultgren at August 26, 2005 07:28 AM