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July 07, 2005

David Beckham Hits A Note With Coty

Football star David Beckham's signature perfume 'Instinct' will be sold throughout Europe from September and is expected to generate sales of 23-28 million pounds in the first year.

According to Femalefirst, a huge promotional campaign is expected to launch the fragrance by cosmetic giant Coty, which already has successful perfume ranges endorsed by celebrities like Jennifer Lopez and Sarah Jessica Parker.

The Real Madrid star currently endorses Coty's sister company Adidas, as well as Gillette and Vodafone.

Posted by sergeg at July 7, 2005 09:13 PM

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