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January 28, 2005
International Congress of Esthetics: Sponsorship Opportunities Give Companies Chance to Shine
Setting your business apart from others is a challenge in this competitive industry. The International Congress of Esthetics now offers sponsorship opportunities at its conferences to help its exhibiting partners compete with bigger companies in the market, distinguish their products from others or attract more prospects to a booth area.
The 2005 Dallas International Congress of Esthetics conference marks the launch of the International Congress of Esthetics’ sponsorships. The International Congress of Esthetics provides a wide range of sponsorship levels designed to provide maximum exposure at its educational conferences and trade shows. In addition to sponsorship levels, the marketing team is open to new sponsorship ideas from exhibitors.
“We are willing to work with businesses to design unique ways to showcase a company name,” says Christèle de la Haye, LNE’s marketing director.
Examples of various sponsorship possibilities include the use of prominently highlighted logos on banners, pens, pads and gift bags distributed throughout the conference; spotlights in the conference’s program; and special features on LNEONLINE.com with website link opportunities.
Current sponsors for the Dallas 2005 conference include Nelly De Vuyst USA, Inc., (gold sponsor), Eminence Organic Skin Care and G.M. Collin Skin Care (silver sponsors). Current sponsors for the Philadelphia 2005 conference include Bio-Therapeutic, Inc. (gold sponsor); Physician’s Choice of Arizona, Inc., and Repêchage (silver sponsors); Nelly De Vuyst USA, Inc., Germaine De Capuccini, Equipro, and Wilma Schumann Skin Care Products (classic sponsors).
“Trade shows offer exhibitors a chance to reach their target audience easily,” adds de la Haye. “Participating in trade show sponsorships puts a company’s name directly in front of each attendee and this makes it even easier to reach a target audience.”
For more information on sponsorship opportunities and levels, contact Christèle de la Haye via e-mail at e-mail protected from spam bots or call 1-(800) 471-0229.
The International Congress of Esthetics is the only industry educational conference and trade show to have an all-inclusive registration fee. Registration includes entrance to the exhibition hall, all General Session lectures and demonstrations, continuing education classes where applicable, and all manufacturers’ workshops and exhibitors’ classes. Plus, hotel arrangements can be made when registering for the conference. Special, discounted rates are available for hotel accommodations, airfare and car rentals.
Les Nouvelles Esthétiques and Dermascope magazines co-sponsor four International Congress of Esthetics educational conferences/trade shows annually in Dallas, TX, Philadelphia, PA, Long Beach, CA, and Miami, FL. Dates for 2005 International Congress of Esthetics conferences are Dallas, TX, February 20-21, 2005; Philadelphia, PA, April 3-4, 2005; Long Beach, CA, September 10-12, 2005; and Miami, FL, October 22-24, 2005
Posted by PMPR Sr. Analyst at 10:46 AM | TrackBack
LNE, 10 Most Embarrassing Moments in the Spa
There is an endless amount of embarrassing moments in any salon or spa. These moments are often more embarrassing for ourselves and our staff, than for our clients. Perhaps, every reader of this article could write his or her own book. We don’t laugh when they happen. From bad phone manners, lost or damaged clothing, unique bikini hair designs, a full head of hair washed off the scalp and left in the sink…there are plenty of fun stories we can all laugh about now. This article is a compilation of the top 10 most embarrassing moments that ever happen in the spa from salon and spa owners across the nation. Read Larry Oskin's full article on LNEONLINE for informative and humorous details of all the scenarios., perhaps you will see yourself in one of these scenarios.
1. The wrong kind of excitement
2. Fatal attraction
3. Passing gas
4. One size fits all
5. Collapsing tables and equipment failure
6. Staff complaints...in front of the client
7. Nudity and exhibitionists
8. Who’s responsible for your look
9. Heart failure, death and more
10. Bad breath!
__________________________________________
Larry H. Oskin is president of Marketing Solutions, Inc., a full-service firm that specializes in the needs of the professional beauty industry. Located in Fairfax, VA, he can be contacted at (703) 359-6000 or via e-mail at LOskin@MktgSols.com. Visit www.MktgSols.com for more information on Marketing Solution’s services.
Posted by PMPR Sr. Analyst at 10:41 AM | TrackBack
Cosmetic Show Review Live Online
The section will be up until May 1st. Here you can view the exhibitors' list, which booth to visit, new products to be presented, and links to companies' websites. The show preview will stay online, prior, during and after the show. Click and discover product presentations done by Mibelle, GreenTech, Cosmetochem, Lonza or SpinControl.
Posted by PMPR Sr. Analyst at 10:13 AM | TrackBack
January 22, 2005
Appeal To Consumers "Cozy" Emotions
You can always count on the Japanese for coming out with crazy and/or innovative stuff. Apparently a lot of women like the feel of sleeping in a man's arms, but unfortunately, there is not always a man available to accommodate them. So the Japanese invented the ManPillow (soon to be available in the U.S.). This isn't such a bad idea. The ManPillow is snuggly and comfortable, he doesn't snore, doesn't hog the remote or blanket, won't ask you to get up and get him a beer, and I believe he comes equipped with a built in vibrating alarm clock.
My initial reaction was "how sad" but you cant deny these things are flying off the shelf in Japan! The appeal to consumers cozy emotions has proved to overshadow the negative. By tapping into "cozy" emotions you almost always get the most qualified people to work with you, the best clients to inspire you, the best partners and the most devoted customers.
Posted by at 10:32 AM | TrackBack
January 18, 2005
Top 10 Media Familys
"It's all in the family" When you start out in this business you realize very quickly that it's a very very small world and who you know almost as important is what you know. I was working on a project that had to do with the Sci-Fi Channel and realized I didn't have a close immediate relationship to the channel. However, I did have close relationships with people at Universal Studios and knew that Universal and the Sci Fi Channel are all in the same "media family." After three phone calls I was quickly introduced to a producer and a new relationship was forged. Here is a old chart that shows you "The Big Ten" media Families.
What Makes a good publicity spokesperson?
Because of my past consulting work and many speaking engagements throughout the year, I'm accustomed to getting lots of "how-to" questions from start-up company principals and small in-house marketing departments who aren't ready to retain our services but have questions about publicity. The first thing I tell those who ask is to find the spokesperson. Designate one. Most organizations have at lease one official spokesperson and having one face, one voice to represent you is 50% of the battle in relationship management, media management and shaping the publics perception of your useful products and services.
Good Spokesperson
(1). Confident
(2). Empathetic
(3). Genuine
(4). Knowledgeable
(5). Calm
Poor Spokesperson
(1) Nervous
(2) Arrogant
(3) Aggressive
(4) Ill-informed
(5) Angry
Posted by at 10:38 AM | TrackBack
January 16, 2005
Brag! The art of tooting your own horn without blowing it.
A helpful book I plan on sending to all my clients this week. Initially, the quote "Start bragging...if you don't speak up for yourself, who will?" caught my attention. It's part of my philosophy at Pierce Mattie and I can't tell you how many times I've told my clients to start bragging themselves and encountered uncomfortable resistance. This book is by a fortune 500 communications coach, Peggy Klaus, is an excellent, quick read and I highly recommend it.
"A must-read for everyone who deserves credit but is too humble to ask for it."
-Bob Silten, President, Dockers Levi Strauss & Co
Posted by at 04:05 PM | TrackBack
January 14, 2005
Keeping it all in the family -Jamie Lynn Spears, Marketing "Must Have"
The Spears Brand is getting more diversified and marketers are paying close attention to Jamie Lynn. As Mary-Kate and Ashley Olsen, Linsay Lohan, Amanda Bynes, and Hillary Duff shift from tween/teen queens to adults with flaws, marketers are now clamoring for the next new fresh face and they may find it in a younger, less tarnished version of Britney Spears: her sister Jamie Lynn Spears. Spears just debuted her new Nickelodeon show, Zoey 101, in which she plays a student at a California boarding school. Yahoo searches for the show are up 1,733 percent this week.
Soon, no doubt, the sponsorship requests will poor in as marketers shed themselves of Olsen drug scandals, Lohan breast obsession and Duff stuff overdose. Yet, dampening hopes the younger Spears will cast off the baggage of her elder stars to display much needed refreshing intelligence and cultural insight, she said, in a USA Today interview, "I want to get a new Louis Vuitton purse. I've had that one (a Murakami) for a while. I need something a little bigger." yes. A brain.
Posted by PMPR Analyst at 01:05 PM | TrackBack
January 12, 2005
It's official Paris Hilton has no class!
What! Paris Hilton has no class? PARIS Hilton wants her next job to be as a substitute teacher.
Everyone knows I'm a reality TV junkie and I love Paris Hilton. But The Simple Life reality TV star is having trouble finding a school that will accept her. Hilton, and sidekick Nicole Richie, have been refused permission from a New Jersey junior high school to take charge of a classroom of 13-year-olds for a week. The school was offered $10,000 to film the episode for the show's third series, but the proposal was rejected after objections from parents.
"Their reputation leaves a lot to be desired," said one parent.
Good luck Paris we're rooting for you!
Posted by at 01:38 PM | TrackBack
January 11, 2005
Is it time to update your brand?
Today, Pepperidge Farm will launch a new ad campaign featuring "Finn," an animated Goldfish cracker character. The campaign, which includes four :30 ads and three :15 ads, is the first step in the company's planned brand update. I have loved those Goldfish ever since I was a kid!
One of the things we do at Pierce Mattie is interview your brand before we take it on as a client. Last year, unfortunately, we passed on 13 projects because we felt that the brand needed to be updated BEFORE money was spent on publicity. Sometimes the investment of a few thousands dollars to update the brand is money better spent then engaging us to promote your "out of date" brand.
January 10, 2005 02:19 PM US Eastern Timezone
Pepperidge Farm Goldfish Character Brought to Life in New Advertising Campaign; Television Spots Are First Chapter in Brand Update
NORWALK, Conn.--(BUSINESS WIRE)--Jan. 10, 2005--For more than 40 years, Pepperidge Farm(R) Goldfish(R) crackers have been bringing smiles to millions of people, especially children. Now Americans will be smiling even more as they get to know the beloved character in a whole new way as the fun-shaped snack comes to life in three dimensions. The animated character, named "Finn," will be introduced today in an all new television advertising campaign.
The new Goldfish character was developed to embody the playful spirit, optimism and genuine nature of the Goldfish brand. Through fun-filled adventures, people will hear Finn talk, joke and devise plans to try to protect the tastiest of kid's snacks from being eaten by humans. He's irreverent and funny, with a little bit of soul and a whole lot of spunk.
"The Pepperidge Farm Goldfish is one of the most recognizable brand characters today," said Steve White, Vice President, Youth Snacks. "In bringing that familiar, smiling face to life, we had to make sure we were connecting with consumers in a way that was fresh without losing sight of the relationship they've had with the Goldfish icon over the years. We feel confident that kids of all ages are going to love the character as much as they love the snack."
Finn will be seen in four new 30-second ads and three 15-second spots that will run during primetime. The first two ads feature Cheddar Goldfish crackers, while the third and fourth spots highlight Goldfish Sandwich Snackers and Flavor Blasted Goldfish respectively.
Development of the new Goldfish character took more than a year of research and exploration - including the use of some unique, non-traditional methods. Pepperidge Farm conducted market research, including a series of qualitative interviews with Moms and kids, to more fully understand the brand's essence and meaning to consumers. They responded extremely positively to Goldfish and expressed a significant emotional connection to the brand. Next, Character, a leading character development consultancy from the film industry, led a three-day session to identify the Goldfish personality, help develop the character of "Finn" and weave it into a well-crafted story. The advertising was created by BrightHouseLive in Atlanta, GA featuring animations produced by ka-chew! in Los Angeles, CA. In addition to the new advertising, the brand update will feature all new packaging, in-store and online promotions, and public relations.
40 Years of Goldfish
For more than four decades, Goldfish crackers have brought smiles to millions of faces. Some key milestones:
-- 1962 - America gets its first taste of Goldfish crackers after Pepperidge Farm founder, Margaret Rudkin, brings the recipe back from Switzerland
-- 1988 - Goldfish travel into space on board the Space Shuttle Discovery
-- 1997 - "Smiley" Goldfish is introduced, marking the first-ever product alteration since its emergence in 1962
-- 1998 - Flavor Blasted Goldfish crackers enter the world of snacking
-- 2002 - Goldfish get a bit more colorful with the launch of Goldfish Colors
-- 2004 - Goldfish Sandwich Snackers and Goldfish Crisps round out the Goldfish product line
-- 2005 - Today, Goldfish crackers are available in more than 24 different flavors and varieties
Goldfish Fun Facts
-- More than 85 billion Goldfish crackers are consumed by Americans each year. If strung head to tail, those Goldfish crackers would wrap around the earth more than 30 times.
-- 98 percent of Americans surveyed indicate that they are aware of Goldfish crackers.
-- Goldfish crackers are sold in all 50 states and in 40 countries.
-- Pepperidge Farm can produce 3,000 Goldfish crackers in less than a second.
-- The most popular Goldfish flavor is cheddar.
-- One serving of traditional Goldfish includes 55 crackers. Goldfish was the first major cracker brand to contain zero grams trans fat.
Posted by at 03:37 PM | TrackBack
2004 Publicist Of The Year, Constance Marie Wherrity
Seems like this is award season with the Grammys and the Oscars on the way. Keeping in step with the big award acknowledgements are our very own proud congratulations. Pierce Mattie's senior beauty brand advocate, Constance Marie Wherrity. This years Publicist Of The Year winner. Constance has been specializing in Beauty Public relations for five years and was picked as this years winner by members of the media and her clients.
Public Relations Awards Press Release
Posted by PMPR Analyst at 03:10 PM | TrackBack
January 07, 2005
Skin Inc. Magazine Honored as ABBIES Finalist
CAROL STREAM, ILLINOIS – Skin Inc. magazine, an Allured Publishing Corporation publication written for the professional spa industry, announced two finalist nominations in the Professional Beauty Association’s ninth annual ABBIES competition to honor America’s Best Beauty Industry Efforts for Salons. The two Skin Inc. finalists in the Best Editorial Feature in an Industry Publication category are “Bonding is Big Business,” March, 2004 by Cathy Christensen and the “Starting from Scratch” series, May through August, 2004, by Kristi Langemo and Kile Law.
“Bonding is Big Business,” examined the growing popularity of women-only spa getaway packages. Spas nationwide are uniting with hotels, resorts and bed and breakfasts to cater to the girls-only getaway. Christensen provided many reasons why these getaways are becoming more and more popular in the industry today. Christensen also highlighted several different spas as examples of how to make a girls-only getaway a smash success. Tips for creating a successful girls-only getaway were provided, in order to help other spas cash in on this new trend.
“Starting From Scratch,” the four-part series on how to start your own spa, took potential entrepreneurs through the important phases of starting up a new company. From the initial planning phase, to choosing a location, to the layout of the spa itself, Langemo and Law guided readers through an easy-to-understand learning tool that easily can be put into use. Readers learned the importance of properly staffing the spa, how to market and advertise a new establishment, branding the spa name, building a customer base, maintaining clients and how to keep up on the cutting-edge of technology and knowledge. Using their own experiences as a compass, Langemo and Law were able to offer advice, tips and suggestions on how readers can use their success story and make it their own.
Skin Inc. magazine, a 2002 ABBIES winner, was also a finalist in 2003. “It’s an honor to once again be a finalist in the prestigious ABBIES competition,” commented Melinda Taschetta-Millane, Skin Inc. editor. “It is a tremendous compliment to the Skin Inc. magazine team for its efforts to educate and inform the industry.”
Allured Publishing Corporation has been a Global Information Leader in the cosmetic, salon and fragrance and flavor industries for over 80 years. Publisher of definitive business-to-business magazines and industry-leading books, electronic media, reference materials and directories and producers of dynamic trade shows and conferences, Allured continues to set information standards in the industries they serve. Publisher of Skin Inc., Cosmetics & Toiletries, Global Cosmetics Industry (GCI), Perfumer & Flavorist and The Journal of Essential Oil Research. For more information, contact Allured Publishing Corporation, 362 South Schmale Road, Carol Stream, IL 60188-2787 USA. 630-653-2155, FAX 630-653-2192. www.allured.com.
Posted by at 03:45 PM | TrackBack
January 05, 2005
17 Tips for clothing men.
2. Exercise, sleep at least 7 hours a night
4. Shoes, glasses, socks and watch should always match
5. Buy quality, not quantity
6. If traveling, use micro fibers and all weather garments. They don't wrinkle..
7. Visit a taler, everything looks better fitted
8. Don't wear pleated or narrow cut pants if your short
9. When in doubt, shave
10. Loosing your hair? Shave it
11. Own a hard to find pair of running shoes
12. Beware of antiquated or overly ornate garments
13. Buy what looks good on you not label
14. Floss15. Wear one ring or two max
16. Your top should always be lighter color then your pants or match exactly. Shirt always lighter then your suit
17. Be original
For other mens's grooming tips see Groomed for Success by Pierce Mattie
Posted by at 06:41 PM | TrackBack
January 01, 2005
How to write when you're not a writer
(1) Begin. Just get started. Take 60 seconds and start writing anything that comes to mind.
(2) Start with the world around you. Good writing is everywhere. Be open to inspiration, even from unexpected places.
(3) Go with what you know. Use your existing creative process, even if you're a visual thinker. Just tweak it a little more each time.
(4) Ask lots of questions of both your client and the target audience.
(5) Tell the truth, dont overstate. Dont lie.
(6) Work hard (pays off) but not too hard (take brakes.)
(7) Simplify.
(8) Share ideas and solicit the opinions of people you trust.
(9) Believe in your "stuff" and be a storyteller.